The commercial mode of input method needs to be changed.

The more common things seem, the less innovative the driving force is, because the current state of affairs has been decided to survive in the short term even if it does not change. In this respect, the lack of a sense of crisis is indeed the biggest obstacle to social progress. At present, the input method has encountered its own bottleneck, an endless stream of problems. Although it seems that many creative, in fact, is still just in place.

The input method, although has "invaded" to everyone's PC, mobile phone, flat plate and other equipment terminals, but because of too little innovation, in more than 10 years of development process still did not find suitable for their business model, low profit still become the input method big step forward shackles.

An array of input methods of the outstanding people hardly

Although the input method is inconspicuous, it is an indispensable practical tool for everyone. But in the Input Method field, the competition never stops, this also creates the current domestic input method to bloom the scene. Can quickly call out the name, and the high market share of the input method is not outside the Sogou, flying, Baidu, QQ, Violet, octopus, Google, tomatoes ... Looks absolutely is the input method of the flourishing age, but really can give the user a bright feeling but almost no. Or another way of saying, you can immediately point out Sogou, Baidu and fly these three input method of the different?

The user's impression of these input methods is still in the "input" level, as long as the user can meet the convenience, simple, fast input requirements can be almost zero loyalty. The most is to synchronize their own input habits and thesaurus, and to register an account, convenient in different equipment terminals to use it (the vast majority of users will not register). As for the input method development team focus on those so-called "novelty" ideas, users are almost not concerned about.

For example, Sogou has launched the wisdom version, will "think" of the new concept into which, but also to "situational perception, Evans Fountain, wonderfully, sogou scroll, pinyin error correction, long Word association, cloud computing," the seven gimmick features to do the selling point. Can these seven functions come together to summon the dragon? Don't be silly, the probability that users use these seven functions is too low. For example, the incoming input method has been the voice input as the biggest selling point, in the voice input speed, the correct rate and so on has greatly improved, but in the current actual use of the environment, voice input has not yet formed a trend. may wish to pay close attention to the next friend, who all right will always use the voice input? It's better to just send a micro letter ...

Admittedly, the input method for change is understandable, but it seems to be on the klacka and constantly imposing useless gimmicks on it. These can only allow the pursuit of the ultimate input experience of the user boring, and eventually change the input method, loyalty is very low, the injury or the entire input method industry.

The grounding gas is not the kingly input method disadvantages Many

Whether it is on the PC or mobile end, the input method is becoming more and more grounding gas, it seems to be "get cock silk of the world" internet secret to the end. Sogou Input method on the completion of a perfect marketing-to celebrate Sogou input method into the iphone, Sohu Group announced the full day of the September 22 holiday decision. For a while, in micro-blog, forum, community aroused great concern, if there is no "pushing hands" behind, not to believe. In addition, Baidu has done more "absolutely". Baidu Input method landing in New York Times Square outdoor large screen advertising, and supplemented by "Hi, about it?" "Ad copy, the leak in the global perspective. This ambiguous words, instant let Baidu input method to become the focus of discussion, netizens also for its quarrel.

But these grounding gas practices just let the usual low-key input method, to another kind of marketing posture again become the focus of public opinion, but did not change the current problem of the input method. At present, whether in PC or mobile, the input method has more and more functions, and the body is becoming more and more bloated. Not only is the download capacity increasing, but also more and more low occupy the device terminal memory, slow down its running speed. Even later on the equipment to update the thesaurus, skin, expression, function, the experience is getting worse.

In addition, the most serious problem is the breakage of the ecological chain in different equipment terminals. Many input methods are playing "Cloud synchronization" banner, but in fact, the optimization does not perfect, in the PC side encountered can not sync input habits, thesaurus is a common situation. More "miserable" is to the PC end and mobile end of the synchronization, but also many input methods are still not available. This has been a major obsession for users who have been accustomed to synchronizing everything at different device terminals.

And why has the skin been imported into the group? Even a lot of input method will be the number of skin, quality, etc. as a competitive point of difference and selling points. Open the Input method, always prompt "New xx section skin". But the skin is just for the user to add some visual differences in the input, and not much use. And a skin will take a long time, and will not be updated frequently. Putting too much effort into this is not worth it, and the development team is wrong.

Low profit Input method is very "injured"

The user is many, does not represent can be profitable. Look at micro-mail, micro-bo know, with hundreds of millions of of users, but still on the commercial road struggling hard. And the input method encountered more serious problems, is still stuck in the "input text" as the selling point of the model, failed to get rid of their own tool properties. Many input methods sit tens of millions of or even hundreds of millions of users, but it is difficult to convert these into visible benefits, because the model is too old-fashioned.

At present, the most popular profit model is almost all to the most users hate the "window" appears, which sogou input user on the "deep feelings." Almost every day Sogou input method will PC screen right corner of the window to attract eye-catching profits, pornographic news "cheat" to click, and then cooperate with Taobao, mixed with a number of messy products recommended, so that users are extremely tired.

Low profitability, so many input methods in the enterprise's position gradually drop. Even the development team itself loses more write iterations of passion, such as QQ Input method PC version Last updated or September 19 this year, nearly 1.5 months no update has undoubtedly made it far behind the Sogou and Baidu Input Method-Sogou Input method is just updated on October 20.

The commercialization model needs to change, and the inevitable will be eliminated

In the competitive input method market, commercialization is imminent, if still no change, muddle through, disappear will become the most likely, half-dead will become the normal. If you still have the idea of earning money with an input experience, you might as well just disappear now. One of the best business models, of course, is to create a complete ecological chain, with the input as the basis, continue to extend outward, so you can save enough capital to seek investment, acquisition. In this respect, do the best when it is Sogou. Last year, Tencent invested 448 million dollars in Sogou. For the main reason, Ma said Wang Xiaoquan's three-class rocket "Input Method-browser-search" is very competitive. Although Ma most valued the search business, but no doubt Sogou input method is the basis of this ecological chain.

In fact, the input method as an absolute entrance, than the app, website, search engine usage more frequent, user dependence is very large. Input method can not simply position itself in the input tool itself, but to see themselves as the most familiar with the user's habits-search habits, social habits, game habits, habits, absolutely more than only understand the user search habits of the search engine more important, more potential. If the operation is good, the future will have unlimited possibilities, the status of input method will then rise to a new level.