The commercial potential of the hive is limited.

Absrtact: As a specialized website, the contents of the MA honeycomb are from UGC. All kinds of reviews the main business model of the site is to quality effective comments to attract users, and then attract advertisers to users. The leech honeycomb is no exception. Its founder Chen

Ma Honeycomb as a special tourist introduction to the main site, content from UGC.

All kinds of reviews the main business model of the site is to quality effective comments to attract users, and then attract advertisers to users.

The leech honeycomb is no exception. Chen Yu, its founder, said in an interview in the second half of 2012 that the 2012-year-old Ma-honeycomb income could reach tens, mostly by advertising. "One kind is the brand advertisement. International tourism agencies, such as airlines, national Tourism Bureau, or the scenic area will do brand promotion and marketing, the other part is from OTA partners, such as to help users take the hotel orders, and even later on the promotion of travel routes. The latter, in a recent interview with Chen Yu, admits that it is still stones.

It attracts a number of branded ads, thanks to its ability to do well at the user's end, attracting 4 million of users and tens of millions of mobile users to download. But if only by brand advertising, the commercial potential of the honeycomb is limited.

One is that business needs and user attributes do not match. Analysis of the 21st century Economic Report:

Ma Honeycomb focus on the field of self-help, from the reality, the base of domestic holiday users are relatively small, "a lot of users travel does not read the so-called comments, and concern about the people of the MA cellular reviews do not go the general booking mode." The embarrassment of the leech is that its user attributes may not coincide fully with the merchant's user attributes, leading to a part of the merchant not recognizing the contents of the hive will bring the corresponding income, rather than pay.

Second, the MA Honeycomb is not currently developed for the business of online marketing products.

The leeches have shown moderation in the bustling online travel market. Chen Yu to the 21st century Economic report, said that the two block of the MA Honeycomb business will not dabble. One is direct trading, as a new type of tourism media platform, MA Honeycomb will not cut into the donkey mother, leisurely, the way cattle, as well as Ctrip, Art Dragon site. Second, offline operation is also difficult to make an attempt. "The industry has a high demand for resources, and it's not what you want to do," he said.

2011, the 5 million U.S. dollars in the capital of the MA honeycomb financing, rumors that the 2012 completed the B-round financing (15 million U.S. dollars), a valuation of 80 million U.S. dollars, has not been confirmed by the company confirmed.