The commercial Road after Pinterest data analysis tool

I was happy when I saw a news from Reuters today: "Pinterest a new tool based on commercialization". As a valued 2.5 billion dollars, just got 200 million financing, has a natural electric quotient gene, but at the same time has been resolutely opposed to the commercialization of the company, Pinterest may be in follow-up "Class Pinterest" site "unlimited money" under pressure, finally began to change the original idea. Although the news has not been officially confirmed, it does not prevent us from really discussing the commercial path of Pinterest.

According to Reuters, Pinterest This service is To-b, it is mainly for the Gap, Dell, such as corporate brands to provide free Pinterest some of the relevant user data, to facilitate their user preferences to make more accurate judgments. So Pinterest did not use the user, it seems to be trying a new way. And Ben Silbermann, the founder of 200 million dollars last month, said himself that they would do some basic work for commercialization this year. The current Flow data analysis tool should be called "basic work".

If you follow this pattern, Pinterest may become the http://www.aliyun.com/zixun/aggregation/7834.html "> User analysis Platform and new creative testing ground for brand advertisers." By continually releasing good ideas and products, causes the user's crazy Repin, then does not affect the user the case, the brand enterprise in backstage secretly studies the user to each kind of product or the creative reaction, and according to this to adjust own brand strategy, launches the user favorite food, the clothing, the furniture supplies and so on.

If so, then Pinterest finally let the investors relieved. Although 2.5 billion dollars is a bit far from the final valuation of the investors, 5 billion dollars is still a little further, but as the Pinterst business model is established, Pinterest's valuations will be on the same level.

Compared to Pinterest's "abstinence", its other sisters are much better. Fancy was first linked to commodities; Fab is an artist-oriented flash-purchase platform, not only all products can be sold, but also the profit is not low; Etsy more so, handicrafts sales sites, users and creators of the threshold is lower, product type, richness and price are very popular with users, And they also buy things directly, without worrying about money. Pinterest, by contrast, is the second largest social networking site in the United States, but it does have a very bumpy road to commercialization.

Of course, the tortuous road may also be successful, the best example is Tumblr. David Karp, founder of Tumblr, started with Ben Silbermann and made it clear that he would not add any ads. But now, Tumblr not only cleverly added some ads, but also their advertising revenue is really good.

I am not opposed to Pinterest on the commercial Road, but the commercialization of Pinterest is difficult for all the time to resent the way in which money is collected directly from the product (perhaps because it is easy to create copyright problems). Perhaps this is a good way: the foreground and the background points away, the front to serve the user, so that everyone enjoy the pin, repin fun, and the user's behavior through the background for large data analysis, and then provided to the merchant or brand early reference. Of course, these are only imagined, in the end Pinterest will not take the user surgery, no one can say.

(Responsible editor: The good of the Legacy)