The commercialization of social media is the trend

Recently, it has been reported that Twitter will work with Nelson to launch a service to monitor the content of television on its website, which will further prove and deepen the commercial value of the content of the social platform.

NM incite is focused on social media, which includes not only the socialguide of social-TV-related services, but also the tools of social insight platform, and plainly the data analysis tool, as well as industry solutions and consulting services, which are a big highlight of the company. While Nielsen is experienced in dealing with a variety of user data, McKinsey can play its "intellectual" advantage by providing solutions for marketing agencies, consumer packaged goods, financial services, healthcare and technology telecoms, etc. industries.

Combining social media data analysis with industry business expertise is a trend to tap into the business value of social platforms. NM Incite's website says its industry solutions combine McKinsey's business framework with Nielsen's data assets and measurement science expertise to help customers solve real market problems, not just social media issues.

Last week, on the Dellworld in Austin, US, Dell Social media director Rajiv Narang also highlighted the integration of social media with the company's overall business when he introduced Dell's social media strategy to Chinese bloggers. The first is to use social media to listen and interact with the customer, then analyze to gain insights and generate business value, and finally integrate these insights into existing business processes. For example, the product development department can get the idea of a primary research information and new product development, and the merger and acquisition department can be used to study potential acquisitions and understand the customer's perceptions of acquisitions.

It's not too new, it's not a complicated logic, and for many companies, the difficulty is not in realizing what needs to be done, but how to do it. The needs and operations of each business unit are not the same, and there are doubts about the benefits of social media analytics. There is often a disconnect between rich content data and business units in social media, it is often the social media in the marketing department responsible for the team is not alone, at this time, the most needed is a knowledge of how to conduct social media data analysis, but also to transform it into the industry insights of the intermediary agencies.

Dell, which has transformed from a hardware vendor to an end-to-end overall service provider, is taking social media as part of its global consulting business. According to Dell Social media service director Maribel Sierra, Dell Social media services provide:

1, social media marketing practice experience sharing and training;

2, social media monitoring and providing insight reports;

3, strategic Consulting;

4, build social media control centers and integrate data with conventional processes.

Dell is interested in allowing more Chinese customers to buy the service, and many local social media organizations are seeing opportunities to work with Dell. NM incite in its industry solution at the outset of the emphasis on the "context is King" (for the time being "the king of the Situation"), more on the industry and business itself, the understanding and analysis of contexts, not just the data itself mining analysis. has been and will continue to bring more value to social media organizations.

In addition to localized language semantic contexts, Chinese local institutions are more valuable in dealing with the business context of the local industry and how to connect the situation to the data on social media in order to generate commercial value. The most valuable is the thought force, and how the power of thought is transformed into the driving force, not the data table.