The commodity or the heavy platform ...

From the online to today Mmbuy shopping site just a good expiration of one months, in the process we have experienced a platform of conversion, the staff number of slow expansion, but also began the marketing and advertising, flow with the search engine and the promotion of the market, and gradually on the rise, order volume is proportional to the promotion, but at this time, We continue to seek Mmbuy shopping website development direction and positioning ...

How do you solve this?

We can observe the current E-commerce business advanced industry development, can roughly rough the area into two models, the first is to enter the market relatively early mode, that is, platform-type development (for the time being called playing platform), such as: Dangdang, excellent Amazon, Red children, Jingdong Mall, new eggs ... Wait, they can be said to be an online department store or an online 3C mall, even the annual revenue is comparable to the entity of the store department store, the second model is its own brand, independent product development-style Web site (for the time being called playing merchandise), such as: Vancl, diamond birds, Lativ, Masha Masso, Even some attached to Taobao Mall (or other mall) on the store, such as: Grace Gift, Amai, and some of their own brand of beauty makeup, food stores, their characteristics in the unique highlights (for example: taste, texture, uniqueness ...) ...

I think most e-commerce sites want to have both of these models, however, in a way, especially when the first start, the difference between the two is very large, the operation of the logic, the strategy is not the same, so unless the talent and money is very sufficient, otherwise must choose side station, until the development of a scale, The distance between the two will become more and more, for example, the development model of the website of the MAI bag ...

So what are the characteristics and prerequisites of playing platforms or playing with goods?

I think a basic web site traffic and order volume is necessary, this may be dozens of single daily to hundreds of orders per day, only to reach this standard, before they can talk about the location and value of the shop ...

What is the feature of the so-called "playing platform" first? Since to call it a platform, of course, is to scale, flow of said, a platform without flow, it is likely to be in vain, because flat Taiwanese goods are from various suppliers, if you can not ensure a certain amount of turnover, I think no suppliers are willing to continue to supply, Not to mention the availability of competitive advantage and the support of advanced promotional activities, so playing platform than the scale, on a certain basis than the service, than the supply, distribution, compared to all kinds of goods, platform, there is no obvious advantage, because the commodity homogeneity between the platform is very high, Just like every entity's department store, also because of this, so 3C commodity has become the mainstream of the platform, because the difficulty of the operation is relatively low, and then we can sound familiar with some well-known brand merchandise, large platform and well-known brands, each other is a fish to help water, water to help fish relationship ...

Platform in order to sprint a larger flow, order quantity, more times is to use the way of losing money (and the platform can get the gross profit margin is generally not high), attract users to buy and then develop habits, but also expect to first pull up the competition, is the same as Jingdong Mall annual revenue of more than 4 billion of E-commerce platform, There is no real profit, of course, this may not be the time, after all, the case of Amazon in the United States ahead ...

As for "playing the commodity", this is the mode of making the goods speak well. As mentioned before the need for a certain degree of traffic, but do not need to the platform to the huge flow of goods, because it is their own brands and commodities, so the gross margin of goods is not low, at least in 30%, more than six or seven of the people, they are mostly their own factories, Or have mastered the upstream supply chain, for the entire production process and product volume production, structure is familiar, so they can help their own goods to establish a certain threshold (for example: taste, texture, uniqueness, packaging, situational atmosphere ...), and each product itself has enough profit margin to raise their own brand, so say, They can Jasper self-sufficiency, there are many even quietly make money, also because of this, they do not even have to build their own website, as long as there is a similar store Taobao mall so he can attach (like a special counter), unless the ambition is relatively large ...

Of course the key to playing the merchandise is to grasp the goods, the product must be able to catch a customer group, otherwise absolute, this also requires a certain degree of experience, or even an innovative ability, many of these web site operators, if not the second generation of such industry, or have the industry for many years of experience buying hands ...

So, Mmbuy shopping site was very honored to get a number of well-known popular shoes brand support, including Hassan, the FED, Belle, Amai and so on, the original popular shoes is a threshold, because the network operation is difficult, in ochre fashion is more difficult to master, So the first thing to go is a few people walk, and after a period of practice, for the popular shoes we also have some basic concepts, but Mmbuy's next step should be on which side, it is the test of our new entrepreneurial team of the major issues ... (text: stupid77)