The comparison and analysis of the process design of the ten-page shopping Cart

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The shopping cart is very helpful to the conversion rate of the whole station and the promotion of the user experience, so a very reasonable shopping cart is very important for any customer. Here to see Jingdong, Amazon, Xun, No. 1th Shop, Bowser, Gome, when, where guests, suning, new eggs 10 of the shopping cart design.

User operating costs

From the Product detail page to the order confirmation page The minimum number of clicks 1 times: New eggs, suning easy to buy;

From the Product detail page to the order confirmation page The minimum number of clicks 2 times are: Xun, Amazon, Bowser, Gome;

From the Product detail page to the order confirmation page, the minimum number of clicks 3 times are: Jing Dong, when, Shop No. 1th, Fank;

In addition to gome, new eggs, suning easy to buy immediately purchase button, the other few are only joined the shopping cart. Gome's immediate purchase just skipped the mini shopping cart, the new egg and Suning's immediate purchase button is the real Direct order confirmation page. For the purchase of a single product users, new eggs and suning immediately buy button to reduce the user a lot of operation, so that users can quickly complete the purchase behavior, eliminating the impact of the middle of the conversion rate of the link.

For the user to save the shopping cart merchandise, only Gome online does not have for the non-landing users to save the shopping cart merchandise, other customers are recorded with cookies, save goods can help users to continue to purchase the next time, of course, do not save the product can protect the privacy of users.

Join the Shopping cart interaction

Mainly divided into two types of interactive mode: the current page window and jump to new pages.

Shop No. 1th, Van, Gome adopted a shopping cart to join the success of the window interactive form. Why does store 1th use a shopping cart to join a successful window? Shop 1th is a network of supermarkets, supermarkets buy more generally, using a shopping cart to join the success of the window can reduce the frequent refresh of the operation of the shopping cart page, the user experience will be very good.

Figure 1.1th Store's shopping cart to join the Success window

Xun, Amazon, Bowser, new eggs, Suning is to jump to the formal shopping cart page interactive form, while Jingdong and when in the official shopping cart page before there is a success to add shopping cart Tips page, do not know Jingdong and when the practice is out of what kind of consideration, Why not put the success of the shopping cart on the official shopping cart page? is the Beijing east to recommend the goods and added to the success of the shopping cart added to the page (Jingdong official Shopping cart page no product recommended).

Figure 2. Jing Dong's add to cart success Tips page

Recommended system for Shopping cart

First take a look at shop 1th, Van, Gome's shopping cart to join the success of the window, shop 1th, van shopping cart to join the success of the window has been based on other users to buy data recommended products, Gome online shopping cart to join the success of the window is relatively simple much more, no recommendations.

Figure No. No. 3.1 Store shopping cart to join the success of the window has recommended products

Next, take a look at Jingdong and the recommended 2 pages for the Add Shopping cart success page and my Shopping cart (confirm product page) Jing Dong's Add to Cart success page recommended "Purchase of this product by the user also purchased" and "you may also need the following items"; When the add to the CART Success page recommended " Customers who browsed the product also browsed "and recommended" according to your browsing history, when it was not recommended to "buy the product" The user also bought it because when putting this recommendation on the Product detail page;

Jing Dong's official Shopping cart (confirmed product page) recommended "Purchase of the product users also bought";

When the official shopping cart (confirmed product page) recommended the "Purchase of the above goods customers have also bought" and "key products recommended";

Figure 4. When adding a shopping cart Success page recommendation

The recommendation of Xun's official shopping cart (confirm product page) is to invoke the Xun of the detailed page of the product (the matching promotion), and the natural fit is artificially added, feeling a bit primitive, a good recommendation system must be based on data analysis to recommend, and Xun such recommendations and merchandise detailed page of the heart is also repeated, a bit wasteful resources;

Gome's official Shopping cart (confirmed product page) is not recommended, only after emptying the shopping cart will have the recommended goods;

Store 1th's official shopping cart (confirmed product page) recommended "You can buy the following items" and "Guess you like/browse the record", just saw the word "swap" did not understand what the meaning, then understand that is for the shopping cart collocation of preferential products, the word swap a bit vague;

Suning easy to Buy, van, Amazon, new eggs, Bowser's official shopping cart (confirm the product page) recommendations are those types of recommendations, not listed, you can go to see what they recommend what type, because each of the companies will be based on their own characteristics set some recommended products, such as a single product of the customers.

Whether it's a formal shopping cart page or a Shopping cart success Tip page, it's important to make your recommendation appear on the user's first screen because the user stays on the page for a clear purpose, confirming that the product is correct and submitting the product. In particular, a limited number of shopping goods users, because the first screen display content area is limited, the need for the design of the page attaches great importance. Xun's design first screen did not see the recommended products, Jingdong and when the two to join the shopping Cart Success page is not aware of the original intention is this reason.

Recommend the product this function, feel Xun and gome do too little, actually can do a lot of things.

Restrictions on using a shopping cart

Remember a few years ago, many of the users are landing after the use of shopping carts, jingdong before. Today, several consumer shopping carts, non-logged-in users can also use, only to the checkout page, will be prompted to sign in/register, so that users can submit orders to a certain extent to reduce the threshold for participation.

But there's still a limit on the number 1th store, special offers, sensitive goods need to log in to add to the shopping cart; another 1th shop seems to have a bug, the official shopping cart page "Guess you like/browsing record", click on the part of the product to join the cart will be prompted to log in (the Product detail page can be added without landing users). In addition to a number of stores, there are no other restrictions on the use of the other.

Mini Shopping Cart Design

In addition to when, the other nine mini shopping carts are in the upper right corner area, and adding the shopping cart button has a reciprocal effect. And besides being a simple connection to a shopping cart, the other nine offers some quick-action features: linking to the official Shopping cart page (confirming the product page) and removing the merchandise from the shopping cart. The other 1th stores can also change the number of items in the shopping cart, but this function is not necessary.

Figure No. 5.1 Shop Mini Cart

The design of the shopping cart process, because each platform has different factors, the product has a difference is very normal, but one thing is the same: the perfect design of the shopping cart should be based on data and testing. Original text from http://www.weijiezhimi.com.cn/posts/416.html, reproduced please indicate the source, thank you.