The comparison of Q Group microblogging effect in local forum event generalization

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Two days ago in the Forum on a small-scale event promotion, the effect is general, today may be said to be failure experience. Oneself through the record data simple carried on a summary, hoped for oneself also for the General Forum next Activity Promotion provides the reference.

I. Promotion BACKGROUND

Forum original and high-quality content is scarce, user viscosity low active degree low, loyal user less, jump out rate as high as 90%. Need some good quality can arouse the user attention the content to arouse the user attention and participate in it. Combined with the current Chinese New Year, home the New Year car story, the company start package, such as Spring Festival attention Point, attract a part of Guangzhou migrant workers eyeball.

Ii. Effect Data

1. Effect: Access to the entrance uv:296, external links come in pv:523, post click: 1042 cover: 49, as of February 8 18:15 from the beginning to the end of the extension of about 24 hours, see the trend is expected to promote the external access IP around 360IP.

2. Promotion way: QQ Group mail, group discussion, micro-blog, micro-group

3. Strength: QQ Group Mail 14, group discussion mode 3, micro-group release 30+ microblogging small range forwarding 10 times; Q Group mail and group discussion user coverage 2000, micro-group coverage of users 600,000, micro-blog audience of about 30,000 fans.

Third, the effect analysis

1, feel that the post is not enough explosion, resonance can not find, the content of the general public. Plus the narrow range of promotional channels, follow-up push not to force, all doomed this time is not to promote the force.

2, Q Group of mail cost-effective relatively general, that is, see efficiency Generally, mail is also best to have a trumpet to the top, even if it is a soft ad, the probability of being t is more than 30%, hair 14 T 5; The group launches the discussion to lead the quality is relatively high, but the time cost is also very high, moreover everybody is active in the group discussion, Pull to BBS posting is relatively difficult.

3, micro-small group of users, but the post exposure rate, long time, large groups of users, but the post almost a second sink, need a different vest to the top, keep on top, if you can contact some large group of owners the best (possible costs).

4, summed up: micro-bo to promote the flow and users faster, and promote the difficulty of relatively q, but the accuracy, relevance and quality than Q Group, the long-term training of users with precision EDM than micro-Bo has an advantage.

This article by the Guangzhou Forum (http://bbs.o.cn/) Promotion personnel to provide, reprint please indicate the source. If you are interested in the whole process, I will give you a summary of the failure experience next time.