The competent department blows the price to raise the vehicle to carry on the wind latent rule or dies

Recently, the Shenzhen Lo Wu Market Supervision Department Joint Public Security Department examines some automobile market existence "the fare increases the vehicle" behavior, and makes the corresponding punishment. At the same time, due to Toyota recalls the famous Zhejiang provincial trade and Industry bureau again High-profile attack, issued a Car sales service field of a special rectification document, which is one of the key remediation targets, the current action has been made, Hangzhou, an Audi 4S shop for fare increase sales Q 5 and was punished.　　The Pearl River Delta, the Yangtze River Delta Supervision Department frequently blows the attack, makes the price increase sale This domestic automobile market popular best-selling vehicle "The latent rule" at the cusp, or will "die".　　Increase sales in the South China market, some of the tight cars, want to mention the current car, 4S shop will usually give the following options: A, add 30,000 yuan, 50,000 yuan of cash; B, add 20,000 yuan in the amount of fine goods, C, not add cash also do not add fine, slowly waiting, do not guarantee the car time. In recent days, Mr Liu, a Guangzhou consumer who plans to redeem an Su V, found that almost half of the models on the SU v market would have to raise fares or add to the premium. He counted "Q 5 plus 350,000 dollars in cash, Land Rover found 4 plus 40,000 ...", "originally thought can like to buy a car, get some concessions, did not expect to lift the car still have to increase, This is not a disguised fraud?　　Mr Liu is quite dissatisfied. March, a brand of SU v model listed, a week later, the reporter came to Guangzhou a EC car city, a brand 4S shop, sales consultants said more than 120 orders, the increase of 30,000 yuan in cash can be a priority to lift the car, or lift the car time will be after June. Recently, in the Easy Car network in Guangzhou to unsubscribe from the above-mentioned models of the survey said, "There are individual sales staff admitted that some consumers think that after the price is not high, choose to unsubscribe." Recently, a friend of the reporter is going to buy Q 5, contacted an Audi 4S shop, the other side said, look at the face of acquaintances, the original price increase of 30,000 yuan can be reduced to a fare increase of 10,000 yuan.　　According to its disclosure, the store a month's Q 5 orders in 50 units, in other words, 50 cars a month is through the increase in sales. Manufacturers of the "difficulties" Dongfeng Honda C R-v has been living in the domestic SU v market sales first, and its fare increase is also from the 2007 market continued since the peak, also added over 30,000 yuan, in the near future, the South China market CR maintain in the addition of thousands of yuan in the state of fine goods.　　An Dongfeng Honda dealer told reporters that the general fare increases are issued in the form of receipts, not invoices, plus fine words, will issue invoices.　　The previous reference to the March-listed Su v model, in the listing more than 10 days after the launch of a nationwide large-scale installation, price increases, consumers even set up an online "anti-Fare alliance", so that the brand reputation greatly discounted. Since the sale of fare increases will damage the reputation of the manufacturers, why can they do so? What do manufacturers say? Dongfeng Nissan Regional Marketing director Hu Xu said that the increase in sales is dealer behavior, but also by the market supply and demand relationship, manufacturers are notEncouragement, and it won't last long. Chen Wenjin, director of the Shanghai General Chevrolet brand Guangzhou Special Administrative Region, said "the benefits of fare increase are only dealers, only the disadvantage of manufacturers, no good," if the increase in incentives, customer satisfaction will be reduced, the purchase price increase is still in the impulse period, such as terminal prices down, psychological imbalance, the increase in the part will produce complaints. "Customers for the car's expected value is compared with the transaction price, after the fare increase, the price will fall."　　"At the same time, he said, there are very few foreign charges, and many countries have expressly prohibited such acts." Since the manufacturers do not allow, then how do dealers make the wind of fare increase prevail? An unwilling to disclose the name of the dealer said "difficulties", the auto market competition is more and more fierce, new cars listed not long, it is necessary to reduce sales, profits diluted. "The profit of the new car listing increases is also for the future price promotion space!"　　"Another dealer group in charge said, sometimes also encounter some anxious to lift the car customers, the initiative to ask for fare increase, he believes that different levels of customers have different needs." Another car sales company with a number of mainstream brands, marketing manager Tan Chen, the first fare increase purely by accident, a user to get the right to the long car, the initiative to ask for fare increase, and the written guarantee will never renege. This case contains a kind of information, different levels of users have different needs, demand is the market, provide demand and perfect after-sales service is to allow users to meet, so reasonable fare increase understandable. Hu Xu that the increase in sales is not enough market competition performance, no strong competitors will be so. For example, "Why was there no fare increase in the case of 1.6L vehicle resource constraints last year?" Because there are many 1.6L models in the market, the competition is full.　　"Another manufacturer senior Personage also appears very" embarrassed ": the brand authorizes the agent not the factory subordinate, but has the independent legal person qualification enterprise entity, the factory cannot also have no right to excessively intervene its independent operation. China Automobile Circulation Association president Jinjun from the industry manager's point of view, "the host factory should be based on market supply and demand relationship to the production, best-selling on the production, unsalable appropriate production cuts, so the market will not have ups and downs, will not play today price war, tomorrow to slaughter consumers."　　　　Finally, he summed it up as a host plant, dealers, consumers are immature mentality, as the market matures, increase sales will gradually reduce. Reporter notes: When the increase in sales when the "dead" even though the host factory, dealers have their own "forced to increase" reasons, the increase in sales will continue for how long?　　And where will it go? Beijing Hui Jia law firm lawyer Chu Paochang in an interview, the root of the increase may not lie in the dealer or market itself, but in the monopoly, is the manufacturer to 4S store the so-called guided price is a fixed price, can not increase prices can not reduce prices, can not disrupt the so-called formulation of a pricing policy.　　Zhejiang Industrial and commercial development of the rectification action is a strict legal basis, the market needs to standardize it. Beijing Asian City Ministry of Commerce Minister Guo Yong The cause of the increase is due to the manufacturers of distributorsGovernance, the manufacturers supply shortage caused by the shortage of sources. There are also people familiar with the matter said that this is related to the "Hunger marketing" tools introduced by manufacturers, hunger sales are strictly controlled production scale than the market capacity of 20% to 30% of the range, it is a conscious compression of production to achieve best-selling products for the purpose of the sales strategy, especially when the new car listing is the factory's usual recruit,　　Its grasp of the consumer mentality is "buy up do not buy down" mentality of the follower.　　When will the "end" of the sales increase? Many dealers have tan Chen, in addition to a few models can be listed more than a year can be sold, such as CR, Camry, as well as the earlier accord, a large increase in the road, the majority of new cars listed six months later, the fare increase will be halted. Fierce competition, the increase of competing goods, make the status of the car fare increase is difficult to maintain long-term. Rollei, Deputy Secretary-General of China Automobile Circulation Association, takes the foreign automobile consumption mature country as an example, points out that its automobile consumption mode is mainly order ordering, so that both parties have a very detailed contract agreement to decorate and price beforehand, and avoid such things as fare increase.　　He suggested that through further improvement of the "car brand sales management measures" to achieve the objective of standardizing the market, to create similar consumption pattern conditions. Into the 2010, according to the Chinese Automobile Industry Association statistics, the first quarter car sales 4.6106 million vehicles, up 72% from the previous year, the March sales situation more "gratifying": Car production and sales completed 1.7343 million and 1.7352 million respectively, the year-on-year growth of 58% and 56% respectively. At the same time, according to statistics, at the end of March, 529,400 Car Enterprises inventory, accounting for about 1/3 of monthly sales.　　In addition, from the reporter's grasp of the authoritative channels from the licensing data show that the first quarter of the passenger car on the number of 2.2658 million vehicles, compared with the wholesale volume, means that there are more than 2.3 million inventory! Experts believe that, according to the current level of car inventory, car inventory sales than in 20% or so, will not have an impact on the auto market price. Pearl River Delta, the Yangtze River Delta and other first-tier city dealers are feeling the stock pressure, as the inventory further increases, the automotive industry will enter a comprehensive benefit promotion period, and the auto market will also be the transition to the buyer, price concessions and scope will be expanded, the phenomenon of fare increase will be greatly reduced. (Remin) Experts say: Price increase sales become legal grey zone Guangdong global Jingwei law firm He Rongwun in an interview, said that the car fare increase sales should be defined as a kind of market behavior, usually the terminal price is lower than the guidance, from the point of view of economic interests, this behavior is not illegal, but can not be said to be legal.　　If the fare increase part is not included in the contract, the use of the fare increase part is not specified in the opening of the receipt, which violates the pricing principle in the price law. "2007 years ago, I had a colleague who bought a car with a fare increase of $20,000, and when he mentioned the car, he took the receipt and asked the dealer for the fare increase on the basis of the stated purpose." "He also said that the sales target is a legal gray zone, because the 4S shop to the price departmentThe door is guided prices, pricing right in the factory, not 4S shop.　　Consumers can only through the 4S shop, manufacturers to negotiate, consumer associations, price bureau and other law enforcement departments in law enforcement will also face "can not be" situation. In addition, if it is another fare increase: add decoration products, because the issue of invoices, is legal.　　Although the act of violating the consumer Rights Protection Law on the seller may not be tying goods, but in accordance with the contract law and the general rules of civil law on the autonomy of private law both sides agree that the basic principles of law. Guangdong Southern Fred Law firm lawyer Li Jingdong that the price is affected by supply and demand, product demand, but also reasonable, but must give a reasonable explanation, why add cash immediately there is a car, and must produce regular invoices.　　If it cannot be explained, it is a fraudulent act that violates the principle of fair trade. He also further pointed out that the current 4S shop fare increase is only open receipts, does not open the invoice, and the vehicle purchase tax is levied according to the invoice amount (not lower than the automobile manufacturer to declare to the State administration of taxation The new car official instruction Price), will make the state to collect the purchase tax to reduce, is the national tax one kind of loss, also involves the enterprise income tax and so