The competition between Dangdang and Tian Suo touches on the deep contradictions in retailing industry

"Father's Day" period, Dangdang to 75 percent discount price Sales Day Shuttle table, the same day shuttle table, the store 3500 yuan, and when as long as 2800 or so. In this respect, the shuttle is not only ungrateful, but the public statement, accusing Dangdang without shuttle authorization and unauthorized sale of its products, and claimed not to enjoy the global UNPROFOR.

The contradictory focus of the two disputes is not the product quality problem, guoqing ensure that when the when of the day is genuine licensed, the problem is when the price is cheap, caused by the shuttle China Channel dissatisfaction, in order to protect the interests of the entity stores, the shuttle is not authorized by the attack Dangdang. Clearly announced that only from the shuttle special dealers purchase the day Shuttle table, to enjoy the shuttle's global UNPROFOR service, shuttle will not be for dangdang sales of products to provide any quality service.

In fact, Dangdang's Day shuttle table price is not lower than the cost of sales, there is no regulation without the sale of the manufacturer can not sell its products. Obviously, not Dangdang, but the shuttle watch only its channel interests, ignoring the consumer experience, to bully terms coerce Dangdang, and even endanger the interests of consumers.

In the past two years, Chinese consumers are booming, in addition to consumer shopping convenience, the more important factor is that online prices than physical stores cheaper. However, the line under the different channels, naturally led to the interests of both sides of the dispute. Brand in order to ensure their own profits, will be biased towards the interests of traditional channels, they do not want low-cost discounts, so will strictly control the price of goods in various channels. Recently, such contradictions have been exposed to many, such as the excellent Amazon sales of Casio watches have not been authorized to cause dissatisfaction among manufacturers. With the increasing popularity of the line, the conflict will be more intense online channel.

The dispute between Dangdang and shuttle is essentially a dispute of channel interests, which has become an irreconcilable contradiction in retailing industry.

From the attitude of the shuttle, we can see that the brand's control over the channel is too strict, both to prevent the traditional channel price is too high, affecting its sales, but also to prevent network sales prices too low, affecting their own profits. Shuttle's price policy has two problems: one is not really taking into account market demand. The pricing based on production and cost is contrary to the law of market competition and can not meet the actual demand of the market. Second, the interests of consumers are not taken into account. Shuttle to the interests of its traditional special store, in fact, simply consider the interests of the manufacturer, completely ignoring the legitimate rights and interests of consumers. The days of the day shuttle to cling to the outdated pricing model, is undoubtedly to their own set, not only caused consumer dissatisfaction, but will eventually affect the market competitiveness of their products.

In China, the online shopping market continues to maintain a high rate of growth, the consumer will become China's retail industry can not ignore the way to buy. With the continuous maturity of e-commerce, industry vertical web sites, local E-commerce sites to the retail market penetration is more and more strong, is the retail market for a new round of partition, is bound to increase the traditional business and channel competition pressure. In the face of this trend, Wal-Mart's strategy is: to sell the lowest price of high-end products and well-known brands! Line online under the channel who can not resist the impact of Low-cost, the shuttle network sales channel policy to maintain how long?