The competition of business model--an interpretation of the classic case of "International marketing Outsourcing"

Editor: Business model determines the future of the enterprise! The appearance of "International marketing outsourcing Mode" will change the development foreground of our country's manufacturing export enterprises to a great extent.

In addition to the major competitiveness of Chinese export manufacturing enterprises, such as technological innovation, there are also fatal flaws in the marketing model.

In the traditional international trade business development process, China's export-oriented enterprises often encounter some of the following problems: in the international promotion of the lack of corporate brand image of a unified positioning; the traditional way of business promotion is getting worse, such as the effect of participating in trade fairs is worse than one year A large amount of capital and manpower have been invested in business-to-business network promotion, but the result is very little; because the business is busy and not enough to take account of overseas buyers to maintain customer relations, thereby becoming a bottleneck in business development, because of human or force majeure caused the loss of customer resources, thereby suffering irreparable damage. And so on the marketing model of these factors are summed up is: Chinese enterprises lack of corporate brand image of a unified positioning!

However, just as everything has positive and negative two aspects, we found that Chinese enterprises in the core technology upgrade is not a short period of time can be achieved overnight, there is a long way to go, but in the marketing model can be rapid innovation, to achieve unexpected results.

Case 1-Xiamen Yi Bo Trading Co., Ltd.: In the face of change, take the initiative

Xiamen Yi-Bo Trading Co., Ltd. for example, they have taken the proactive marketing strategy should be able to bring inspiration to other enterprises.

For a long time, the company has faced difficulties in its development. On the one hand, their products are now very competitive market, their promotional strategies and not law, on the other hand, like other foreign trade enterprises, they also face the pain of policy adjustment. What to do? How does the Enterprise establish the initiative of market development under the difficult situation?

At this time, the "International Business Outsourcing" model of the active advocate, but also the first in mainland China to provide international marketing outsourcing services professional institutions, the Times first (Timesfirst) to provide them with professional and meticulous service.

"If our promotional letters can not reflect their own characteristics, can not have their own competitive advantage, it will greatly affect our foreign market development and maintenance, thus in a passive situation." "Main products for handicrafts and bags of the Yi-Bo trade, through with the" time first "cooperation, they established market development initiative.

A department head of the company said that the time first (Timesfirst) website design and maintenance is very good, can professionally reflect the characteristics and information of the trade products of the Carlsberg. The era of the first (Timesfirst) to promote overseas e-mail design and website style can be combined, fully embodies the new trade, the main product features, and help them quickly understand the situation of market feedback, make the right decision to position. He said excitedly that through international marketing outsourcing services, customers have already placed their orders. Clearly through the era of the first (timesfirst) e-mail design and promotion, so that their international market development goals more clearly.

Xiamen Yi Bo Trading Co., Ltd. has become the International marketing outsourcing model of the first beneficiary. So what does its success have to do with other Chinese companies?

Active attack is the absolute truth! This is the most essential difference between the e-mail design and the promotion of the first time and the common message delivery platform.

The advantage of the general mail delivery platform is that it can take the initiative to send the enterprise product information to overseas buyers, with strong pertinence and quick results; The Platform mail sends the function to be powerful, far surpasses the ordinary mail sends the system, simultaneously combines the formidable Oracle database management buyer data, facilitates quickly. But its disadvantages are also obvious. The Mail sends the platform to need the user to operate independently, the mail applies the fixed 50 templates only, does not have the personalized design for the enterprise, is limited by the platform load, the mail each customer year sends the quantity to limit within 18000 sealed.

And the era of the first advanced E-postmail marketing solutions, is the most proactive way to send the supplier's information to the electronic marketing mail and industry procurement directory directly to the most targeted potential international buyers, it can ensure that in the shortest possible time to allow a large number of international professional buyers to recognize the suppliers of enterprises and products, And accumulated a deep impression, so as to help suppliers easy to obtain a large number of inquiries, leading the overseas market.

Obviously the leading business model has once again become the key to the success or failure of the enterprise market competition.

Case 2-Xiamen Hao Tim Cold Chain Technology Co., Ltd.: the establishment of a professional Chinese supplier image

The typical meaning of a case is the exemplary role of a peer.      In order to further analyze the strategy of enterprise in front of policy adjustment, we interviewed Xiamen Hao Tim Cold Chain Technology Co., Ltd. The company, which specializes in Polar Bag, also faces difficulties in its initial development of overseas markets. For their unique style of products, the exterior looks like the ordinary bag, its internal structure and the cooling function need to be reflected in the detailed novel way to attract the overseas buyer; After a period of market expansion, they found that in how to choose the correct promotion platform, many international business platform dazzling, I don't know how to choose. This business is extremely anxious.

Until one day, the professional services provided by the "Times first" have freed them from their plight and embarked on the right track of development. The specific approach is "time first" to the company's products edited into a unique style of e-mail and then targeted to the overseas professional buyers, the move to make Xiamen Hao Tim feel like in the ocean saw the course mark. "Only through the time first (Timesfirst) This overseas pioneering way can highlight the characteristics of our products," international marketing outsourcing services to Xiamen Hao Tim to obtain initial success.

"Time First" solution is the lack of unified positioning of the corporate brand image has been effectively upgraded to help enterprises to establish a professional image.

This is vital. The traditional way of promotion is only to provide a platform (trade show, business-to-business E-commerce Platform, procurement catalog, etc. so that suppliers to participate in the display of enterprises and products, but does not provide corporate brand positioning and packaging services, resulting in more suppliers to the price, OEM and other traditional means to participate in competition. With the rising of international trade barriers and the increasingly fierce competition, more and more suppliers recognize the importance of corporate brand image in the development of overseas markets.

"Time First (Timesfirst)" "International Marketing Outsourcing" service mode, is the Chinese small and medium-sized foreign trade enterprises are not good at corporate image packaging, international promotion, international marketing, buyer relationship maintenance business outsourcing, "International sourcing Outsourcing" Is for overseas buyers need to spend a lot of manpower and material organization of the procurement business or activities outsourced to the specialized company responsible, the enterprise itself will be more energy and time to focus on research and development, production, improve the overall efficiency.

This model is highly affirmed by industry experts. Based on this market demand, the Times first (Timesfirst) actively assist suppliers in the Enterprise brand image positioning, through the design of the international trend of corporate websites, electronic catalogs and e-mail to help suppliers establish a unified professional image, thus helping them to stand out in the competition.

There is no doubt that "the establishment of professional Chinese supplier image" will be the key to the Chinese enterprises ' export tax rebate adjustment strategy.

Classic Case 3-Dongguan Electronics Co., Ltd.: Bring continuous high quality inquiry

Main products for wireless AV transmitter, receiver Dongguan Electronics Co., Ltd. in the last two months, the business is surprisingly good. The manager of the company said that guests from France and Canada had come to the company personally to negotiate face-to-face. Among them, French guests have placed the first batch of orders, and took back a batch of samples to confirm and promised to import a 40-foot container each month, and the Canadian guests are in discussions with them. In addition, the company received inquiries from buyers from many countries such as Britain, Mexico, Dubai, Thailand, Italy and Denmark. One of the British guests ' orders is being confirmed.

So what is the reason, so that a small business is not well-known suddenly crowded, much attention?

According to the five Dragon electronics high-level introduction, from the overall effect, the Times first (Timesfirst) brought the inquiry quality is good, high-quality inquiries accounted for a higher proportion. For example, they received more than 20 enquiries per week from Alibaba, of these, 2 to 3 enquiries are more effective and can be further contacted and communicated, with an effective inquiry of around 10% per cent, and the number of enquiries received by the Age first (Timesfirst) is about 10 each week, The ratio of valid enquiries is about 50%. But as exporters, they pay more attention to "the quality of inquiry is fine, not much": The more enquiries, the more energy and time they need to work, the more they will be affected by their enthusiasm, patience and performance if they do not have the corresponding results; Their energy and time has been effective, this is their more respected business cooperation, can make them more efficient, play a multiplier effect. At the same time, the time First (timesfirst) monthly inquiry statistical analysis of the report on their market analysis and comprehensive evaluation also helpful.

They conduct a careful analysis and assessment of each guest's enquiry to ensure that they communicate effectively with the guest and make the right decisions in response to the guest's reaction.

Classic Case 4: Xiamen Jie Fu Import and Export Co., Ltd.: Like the Secretary of foreign Trade of enterprises

Through the use of the first (Timesfirst) active international marketing outsourcing services, three months to Xiamen Jeffu feel The Times first (Timesfirst) not only can bring them economic benefits, but also can greatly improve their efficiency, just like their own company's foreign trade secretary.

First of all, the time of the first (Timesfirst) overseas inquiries will be more than the general network platform to provide a high quality of inquiry. During the three months of the first (Timesfirst) outsourcing service, they have traded orders with two overseas customers and some quality potential customers are negotiating. Again, The Times first (Timesfirst) saved them a lot of time and effort to find overseas buyers. In the actual operation process, the Times first (Timesfirst) according to the enterprise needs to develop professional international marketing promotion program, and then the high-quality customer inquiries directly to the customer. So they don't have to search for customers on the web every day. The Times first (Timesfirst) just like their foreign trade secretary, for them to complete the most cumbersome work in front, and then the most elite, best quality customers filtered out. So they can devote more energy and time to the deep communication with customers.