The competition of Internet enterprises in mobile interconnection terminals is becoming more and more fierce

Absrtact: Since Lei's millet technology introduced the rice chat at the end of last year, Tencent launched the micro-letter earlier this year, the Internet enterprise is becoming more and more fierce in the mobile interconnection terminal. August 25, 360 Vice President Hu Hao in the media interview confirmed that 360 will be in the recent official

Since Lei's millet technology was launched at the end of last year, Tencent launched a micro-letter earlier this year, and internet companies have become increasingly competitive in mobile interconnection terminals. August 25, 360 Vice President Hu Hao in the media interview confirmed that 360 will be officially launched a wireless new product "message."

Earlier, there have been rumors that kouxin.com domain name was 360 heavily purchased, the industry has speculated that this may be 360 ready to enter the field of mobile communications signs.

Instant Messaging to add spoilers

Will internet security firm 360 March into mobile Internet communications? As early as the 3Q War, the industry is out of 360 may be involved in IM rumors, but due to a number of factors, 360IM did not appear, the anecdotal about 360 of the instant communications market has been stuck in the rumors.

At this time, a change to subvert the traditional communications industry is quietly staged. At the end of last year, Lei's millet technology launched rice Chat, followed by the beginning of this year, Tencent Test water launched micro-letter.

According to the Millet science and technology related leaders, the current number of users of rice chat has exceeded 5 million, the end of the year is expected to reach 10 million. and relying on QQ for many years to lay the foundation, micro-credit number of rapid breakthrough tens of millions.

Rice Chat, the rapid expansion of the micro-letter user group, triggered the 360 and other Internet companies attention. Although 360 companies have been rumoured to be in the mobile instant communications industry, but as 360 vice President Hu Hao himself confirmed the "message" is about to come to an end, the instant communications market in the field of user battle ushered in a new spoiler.

Main security Card

In response to the current booming rice chat, micro-letter and other real-time mobile communication tools, industry experts pointed out that the micro-letter, rice Chat to join the social functions of the emergence of real-time mobile communication tools, indicating that users can be social means to achieve large areas of information sharing. But the industry is concerned that, in the fierce competition in the industry, internet companies can focus on the details of the function while not ignoring a product's strategic and impact on the industry, especially from the consumer perspective, the best user experience must be fun, practical and security combination.

In this respect, Hu Hao pointed out that the "message" is a mobile phone address book based on the acquaintance of social and communication tools, functions similar to Tencent micro-letter, rice chat and other applications, the two are currently the main voice intercom function. "However, the ' message ' distinguishes itself from other communication tools with the greatest advantage of stability and security, ' message ' Support for secure Address Book upload, cloud Backup, using the full encryption technology, relying on 360 of professional security cloud storage, users do not have to worry about privacy leaks. ”

Ai Media Consulting CEO Zhang also said that because most of the new instant messaging software like rice chat contacts from mobile phone address book, Mail and so on, these contacts have intimate relationship with users, once the network security has not been ensured, will greatly affect the user's privacy.