The competition of mobile internet entrance: Industry boss gradient Layout

Compared to the PC Internet, mobile internet portals are more meta, the internet bosses start to layout the entrance from the gradient angle rather than the single application layout entrance. October 8, 360 mobile phone assistant launched the "Management pre-installed software" function: Through this feature, users can specify the removal of the mobile phone built-in pre-installed software. When a user buys a mobile phone, the phone has been installed with a lot of built-in software, but some software is not used throughout the phone's lifetime. These users are not aware of the application may consume memory, calculation, power resources, so that the mobile phone slow, panic, standby time to shorten, but users can not delete.

This is not the worst, there are malicious suction fees, consumption of user traffic fees. Zhou previously interviewed by reporters these applications called "psoriasis."

This is a good product for the benefit of consumers. But this product has attracted a lot of questions: Zhou 祎 will use this feature to remove competitor's products in the future, such as reminding users that the application of competitors should be deleted.

Mobile phone assistant became a security, decided that mobile phone this House, can put what, can't put what, this is very dangerous. Colleagues therefore criticized that 360 is not only an athlete, but also a referee, which hinders fairness.

The psychological panic of 360 is essentially due to the entrance thirst. In the PC era, browsers, search boxes, instant messaging, security became portals, and in the mobile internet era, there should be shops, security software, browsers, mobile phone manufacturers (such as millet, Lenovo), operating system manufacturers (Google), instant Messaging can be a gateway.

Mobile Internet and PC Internet is different, a single link layout is not the entrance control force, need a lot of layout, multiple import and mutual influence.

Independent analyst Liu Xingliang said: "Only do security (mobile phone security) not, only to do the development of traders (mobile phone), shopping malls (application stores) are not good, need to be in a number of links layout." "Millet technology, 360, Tencent, Baidu and so is the layout."

"Management pre-installed Software" is a minor episode, and war will be fought at all levels.

"Referee" 360 wide Enemies

In the 360 mobile phone assistant launched the "Management pre-installed Software" This episode, 360 has sacrificed 360 of the mobile phone defender this kill device.

September 27, 360 mobile phone guards to remind users of Tencent's QQ browser and Baidu mobile phone browser These two software trojan holes. Subsequently, the millet company issued a statement, received a large number of netizens reported that 360 of mobile phone assistants recommend users uninstall Millet application store, Baidu map and other applications.

So far, standing in the opposite of 360, in addition to Sogou Tencent, Jinshan Network, Jinshan Software, Baidu, Millet also began to Zhou 祎 fire.

In addition, Samsung, Huawei, Lenovo, Vivo and other smartphone companies, such as the application store by the 360 mobile phone guards prompted the uninstall, so that more manufacturers to 360 heart hostility. Lenovo quickly responded: 360 Mobile phone guards from Lenovo App Store.

The relevant people interviewed by our correspondent said that 360 mobile phone guards at this time, from the four-quarter Sogou will focus on resources to push "Sogou mobile phone Assistant", installed Sogou desktop software pc in the connection to the smartphone will become a promotional channel, in addition Sogou new major shareholder Tencent will also provide resources to cooperate.

Sogou mobile phone Assistant will become Baidu assistant, 91 wireless, pea pod, 360 mobile phone assistant another important competitor.

360 Guardian This action let other Internet big guy panic, once the two sides conflict, 360 guards can replace in its list of designated app, such as Baidu map. Do well security (referee), can even sweep across the entire Android field of application distribution channels, a comprehensive replacement of their own products.

The threat to hardware vendors is that unless the hardware vendor locks the root function from the bottom of the hardware (which is why HTC is spared), the security defender can only silently root and delete any application in the list.

Get root, is the 360 key way to replicate success on PC Windows equals open the highest admin privileges (equivalent to the root authority of the Android camp), security products can be used to control the user, and then grasp the rules of the game.

In addition to hardware manufacturers, operators also expressed great fear of 360, because mobile operators such as the application store is also being prompted to delete the list.

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