The competition of Talent website industry: Innovation Service mode is the key

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

According to Iris analysis, China's network recruitment market in recent years, the rapid development of a large number of capital injection, covering a wide range of advertising campaign has become the talent website industry rapid expansion of the hands. However, due to the profit model, recruitment effect, visibility and other factors, a large number of small and medium-sized talent sites in the rule of the fittest has already been in name.

09 China's network recruitment market scale of more than 1.2 billion, the three major talent site has not changed the situation, the three major sites of advertising everywhere, occupy the majority of users of the knowledge of the site. Industry talent Field will be positioned in the industry and the region between the flow of people, subdivide users, to provide users with precision services. Recently appeared map job hunting, search recruitment and other new job recruitment model Although still in the testing phase, if developed, will also be from the network recruitment industry in a bowl of soup.

Facing such fierce competition situation, how should the talent website respond?

Woo Jun Recruitment Network CEO Wu said: do website promotion, gain popularity is essential work, but as the service industry, the quiet heart to the service is the most important, only improve the quality of service, can increase the stickiness of users, especially in the increasingly competitive situation, the continuous innovation service model, For the user to bring better recruitment effect, will make the site invincible.

According to my understanding, Woo Jun Recruitment network has been profitable for 8 consecutive years, the reason is that the site has been the implementation of Low-cost publicity, and the development focus on the recruitment of enterprises value-added services. Data show that from 2004 to 2009 the domestic recruitment site advertising amount of up to 1 billion yuan, such a high cost of advertising has become a major recruitment site for years of loss of important reasons. A few years ago in the worry of the IPO effect, the domestic recruitment site has sprung up, but really adhere to the present and not much profit, like Zhaopin has been three consecutive years of losses, coupled with the recent high-level turmoil, the prospect of a bleak listing.

Wu said: "In the form of the domestic recruitment market, the current large-scale recruitment sites by foreign investment institutions over the investment, marketing costs too large has become a major impediment to its development, in this situation, for a high-quality talent pool of small and medium-sized talent recruitment site is a rare opportunity to seize the opportunity, To innovate the site's customer service model as the focus, enhance the site's core competitiveness.