The competition of the design of YA vs vulgar products

Recently in the project with the product team saw a problem: the design should be feel the user's "vulgar" or adhere to our product concept of "elegance."

There are two ideas in the product group:

1. A set of people believe that the game is a work of art, the need to adhere to the full content, such as the fullness of the world view, exquisite picture, rich play, intriguing strategy and so on;

2. Another person believes that now the user more and more impetuous, we are attracted by speculation, not a lot of time to realize the depth of the product, for no cost of "free game" mode of the product is loose, no loyalty, so we want to do the next player can accept the fool-type, fast-food products.

See here, you understand, a popular competition in our team is bound to erupt.

My thoughts:

I think these two kinds of products people's views are reasonable, I have always believed that product managers are the most dream of a group of people, there is no one, because they want to change the world through their own products, people with dreams have their own ideas, they are not willing to drift. But the product manager is the most profitable group of people, perhaps there is one, because most of the Internet companies still rely on products to make money, the market is the only test product standards, the market as the competition intensifies, users are indeed becoming impetuous, the product needs more and more gimmicks.

But my question is: does fast food, cannot be exquisite?

I do not think that the product's professionalism does not depend on the complexity of the product, depending on the nature of the product in-depth thinking. In other words, the product manager who insists on doing "masterpiece", "small Crowd" and "Ashes user" is likely to lack self-confidence.

1. It is necessary to cater to market demand. In the absence of enough accumulation, don't always want to create demand, change the demand, like the film more and more not popular those complex and profound plot, then make more visual impact, the plot simple and easy movie became a trend, because everyone busy, impatient.

2. The human heart will not change and the nature of the demand will not change. In fact, everyone is not impetuous, big love before everyone is moved, ordinary scenery will make people move, no star movie will be hit. So it may not be the user to become impetuous, but the designers become impetuous, there is no time to think about what users really need.

The game does not have to 3D to be fun, the film does not have to have many stars to look good, our products are not necessarily to be together on the "mobile internet", "open Platform", "LBS" will be market awareness, like the film "God" in the story: a really skilled chef, not cows in will do "Buddha jumps over the wall", But because he can make the ordinary but the big row cuisine "fork cooking" do a good job.