The competition of the third party platform of the three traditional electric dealers will be intensified

Absrtact: In the last few days of 2014, Jing Dong finally got the internet drug trading platform certificate. According to the State administration of Food and Drug Administration released information showed that the Beijing east on December 23, 2014 received the Internet Drug trading certificate a certificate. This is the 5th Internet this year

In the last few days of 2014, Jing Dong finally got the internet drug trading platform certificate. According to the State administration of Food and Drug Administration released information showed that the Beijing east on December 23, 2014 received the Internet Drug trading certificate a certificate. This is the 5th Internet drug trade A card this year, the 15th in the country. At this point, Ali, Jingdong and 1th stores, such as three traditional electric business predators, have access to the online drug sales Third-party platform qualification; and has been in this field of 800, also received the qualification last July, online drug sales Third-party platform is brewing between a storm, everyone in the static policy open.

The traditional electric quotient three giants all obtain a certificate

It is understood that the Internet Drug Trade Service qualification certificate is divided into a, B, c three kinds. A card for the approval of the National Bureau, get a card enterprises can do third-party drug trading platform, but not to the individual to provide drug sales services; b Certificate by the local Bureau approval, enterprise service mode for the drug trade with other enterprises, that is, business-to-business platform; C Certificate by the local bureau approval, Enterprise Services to individual consumers to provide drugs, that is, business enterprise.

The State administration of Food and Drug Administration website information shows that on December 23, Jing Dong was granted the Internet Drug trading service Certificate a certificate, the certification number is: A20140006, which means that Jingdong will be eligible for drug manufacturers, pharmaceutical companies and medical institutions in the Internet drug trade services.

BEIJING-East Medicine Mall is the predecessor of the Beijing-East good pharmacist, July 2011, Beijing-East and Kyushu Tong under the Beijing Good Pharmacists project to reach strategic cooperation, holding the latter 49% stake, both sides initially plan to build a good pharmacist project as a pharmaceutical electronic business platform. May 28, 2013, Jingdong Mall and the pharmaceutical retail enterprises Kyushu Tong Cooperation concluded. Jing Dong Medicine Shopping Center This plan was launched in July 2013, but because there is no relevant qualifications were stopped by the regulatory authorities.

November 2013, the state Food and Drug Administration approved Hebei Eye Medicine Technology Co., Ltd. 95095 medical platform for the pilot units, the first Internet Third-party platform on the network of drugs on the online retail pilot related work. January 2014, Alibaba Group announced to spend 1.3 billion yuan in the pharmaceutical Electric company Citic 21st century, and Citic 21st century is the indirect control of 95095 websites. There is an analysis of the industry, Ali this move is "shell listing", intended for the Cat Medicine Museum under the pretext of selling drugs.

August 2014, the State administration of food and drug supervision officially agreed to the 1th shop to become the Internet third party platform drugs online retail pilot enterprises. This means that all drug retail chains that are open to the 1th store will be able to carry out the retail business of pharmaceutical companies in shop 1th. At this point, Ali, Jingdong, a store three major electric dealers have access to the Internet drug trading platform certificate, the certificate number is: Hebei Eye Medicine Technology Co., Ltd. (A20130003), Beijing, east of the land to pick up E-commerce Limited (A20140006), Niu E-commerce (Shanghai) Co., Ltd. ( State A20140003).

Third-party platform competition will be intensified

This May, the State administration of food and drug supervision announced the "Internet Food and drug management measures (draft)". The article clearly mentions that the Internet drug operators should be in accordance with the requirements of drug classification management, by prescription sales prescription drugs, directly to the industry to convey the electric platform can sell prescription drugs signal.

Industry personage Analysis pointed out, if the prescription drug sale can ayu, the domestic medicine electricity trader will usher in the blowout type development. Public data show that the market share of Chinese prescription drugs is more than 3 times times that of over-the-counter drugs, but the prescription drug market is largely occupied by hospitals. The high margin of prescription drugs, high price and market share, if the cake was cut, the market prospects are very considerable.

According to the existing laws and regulations, access to the "Internet Drug transaction Qualification Certificate" C Certificate of the entity chain pharmacies, can build their own website for consumers to carry out drug retail business. However, because of the technology and operating costs of the site is too high, access to C-card chain pharmacies actually carry out the internet sales of pharmaceutical business very few. "Self-built platform needs to invest a lot of human and material resources for website construction and website operation, it is necessary to spend millions of yuan to build the site, but also need six months to a year to polish the site, the site is well built after a large number of promotional costs, otherwise there will not be sales." "A drug dealer told reporters.

Enter the third party platform does not need to build a website, which greatly reduced the chain of retail pharmacies into the threshold of the electricity business. According to the 800 Fang Medicine Health Network shopping mall brand director Hu Fei, the 800-side platform for pharmacies to pay only the opening margin, investment in 1-3 operations and customer service personnel, 7 days can be realized online pharmacy operation.

And with the Beijing-East access to the Internet Drug trading certificate a certificate, Third-party platform competition will become more intense. Kyushu Sooner Pharmacists Online pharmacy CTO Wang Letian said that Jingdong, cat and Shop No. 1th in the traditional electric business is the relationship between the competition, the entry of Jingdong may divert part of the Day Cat Medical Museum traffic. But for the industry as a whole, the Beijing-east itself in the traditional field of electricity accumulation of the flow will be imported into medicine, bringing more positive impact.

"Small electric business platform to make a difference as soon as possible, pharmaceutical dealers are different from others, will pay more attention to prescription, after-sale and service." "Pharmacy Network mall general manager and founder Zhong Yi pointed out that the Beijing-East in the small pharmaceutical electric business platform will cause a certain impact, but is not expected in the near future will not form a single big state."

Third-party platforms have their pros and cons

There are medical and electrical business people said that drug sales enterprises in the third party platform sales, will experience a price war over a period of time, Rob Traffic, Rob Resources, in order to occupy a place in the platform. and pharmaceutical enterprises into a number of platforms operating, will also be compared to return to the rational state, will focus on the sale of a better platform for profit. So, which is the strongest in the third-party platform of several major online drugs?

Flow is the highlight of the day Cat Medical Museum advantage. The day Cat Medicine Hall occupies the leading position in the medicine electricity business profession, cat electric business Platform's influence and visibility is very prominent, the above two conditions so that the day Cat Medicine Museum has a large number of users and traffic, while the flow is the general online pharmacies the most deficient part of the day, the Cat Medical Museum is the majority of online pharmacies choice. In addition, the day Cat Medical museum behind the Alibaba Group already has a very perfect electric business system: A wide range of promotional and advertising for the day of the continuous flow of cat input traffic and users, but also Alipay as its backing.

In fact, in the past due to the qualification issues suspended to reopen, the day Cat Medical Museum in the OTC sales also accumulated a lot of experience. The number of online pharmacies in the Cat Medicine Museum is also increasing, this year "double 11", the Day Cat Medicine Museum of Medicine category, sales growth of 315% year-on-year. But some people in the industry pointed out that the day Cat Medical Museum is only repeating the business model of the consumer, the user buys the medicine on the day cat and buys the clothing not to have the essential difference, lacks the profession; At present Ali has Ali Health, the day Cat Medicine Hall and 950,953 platform system, these systems adopt the mode of operation is different, This clearly requires a step-by-step coordination and refinement. For example, now into the 95095 page, usually jump several times before entering the day Cat Medicine library flagship stores.

800 is the second country to obtain the drug online retail pilot licensing platform, the advantage lies in services. 800 parties in the establishment of the initial embodiment of the third party medical network to buy the professional platform, professional medication consulting and health management characteristics of the membership service system so that 800 side in the pharmaceutical and electronic business platform to appear different. Licensed Pharmacists online consultation, through timely and accurate reply to solve the consumer in all aspects of the purchase of drugs in various questions; Each department has the pharmacist Origin compound talented person, 800 side overall product and the Operation service content, all manifests the unique medicine electrical business professional characteristic.

As we all know, Jingdong logistics system is one of its advantages, with the net sale of prescription drugs, this advantage will be further reflected. According to Jing Dong Medicine Mall CEO Wei, is currently in the preparation of pharmaceutical logistics, the future will build "national Medicine Center-all over the medical logistics center-1 kilometers distribution range" of the National pharmaceutical logistics distribution system. With the Beijing-East access to the Internet trading qualifications, I believe that the Beijing-East Medicine City will usher in a new round of development.

At present, the Beijing-East Medicine Mall to take a regional cooperation with pharmacies mode, Jingdong and offline pharmacies when the agreement will be in accordance with the pharmacy's service radius to determine the number of licensed pharmacists to be equipped. So far, Jingdong has signed an agreement with 30 chain stores, the 30 stores have more than 100 outlets, each in a different city. Because of the uniqueness of chain pharmacies in the region, the willingness of many pharmacies to cooperate with Jingdong Medicine Mall is not strong.