The competition point of the Internet under the personal portal

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The evolution of Internet portals has undergone several important stages since the end of last century.

Early "news portal" to a large amount of information, real-time news and classified information and other characteristics, to meet the initial network browser requirements for news content, this stage was born to Sina, Sohu, NetEase pillars traditional three portals.

With the Internet information into the exponential expansion of the stage, the search engine as a key tool for information search to highlight the role of this stage to Baidu, Google as the representative of another search engine, for the development of the network portal provides another new way of thinking, "Search Portal" has attracted much attention.

News portals and search engines play an important role in the Internet, but user habits are a process that evolves and changes. Although the search engine can obtain the good performance in the enterprise marketing aspect, but in the long term, in the formation long-term loyalty aspect still is insufficient. Today, news portals and vertical portals are increasingly sticky for users with more diverse needs.

"Personal Portal" is a hot word that has followed the "blog" Epidemic this year. Before and after 2005, to the news blog as the representative of the blog hosting site proposed "Personal portal" concept, but this stage of the personal portal, basically or around the blog, the Netizen is basically in the opening of a blog, passively follow the system prompts, open personal portal, To today's Sohu personal portal or through the blog to help bloggers to build personal online center, the same time in the search for the launch of Network Pigs (PIG), is based on desktop software rather than the Web personal information Portal Representative model.

With the blog in the life of netizens tend to normality, around the blog and the formation of personal portal, and did not fully play a real community, communication functions. At the same time, most of the network portals have been basically formed independent games, mailboxes, instant messaging, blogs, podcasts (video sharing), search, photo albums and other network services. By creating a network pass with IDs, the integration of decentralized business units becomes a natural thing. Today, the personal portal represented by the search begins to enter the stage of high-speed operation and popularization, search personal portal based on micro-and individual users of the interests of the user derived personal access to the Internet, in a very short time to quickly generate the most personal needs of timely information acquisition, a variety of landing integration, different platform applications, Portal within the increasingly complex product line, any one netizen, in any one of the Web site, basic access to a full range of online life experience, at this time, the user to build a personal portal behavior began from passive to active, the network portal to a certain function of appreciation (such as blog).

The characteristics of personal portals are embodied in these four points: individuality, experience, customization and integration. Personal portal platform will be composed of micro-pieces, users completely independent to create their own needs of the micro-pieces, the platform will be based on user needs, intelligent processing of the Internet mass information integration, and eventually aggregate user personalized needs.

Such a platform, will be more accurate, more intelligent, more personalized, all the information on the platform by the user's own control and integration, the website platform to provide technical support and improve services.

The advent of the personal portal platform will be more intelligent of the "clean" network, which is a filter that will intelligently integrate user demand information flow. Personal portals are as follows: the integrated portal of the same pattern that will make it easier for users to get information and the precise times will no longer exist, for example, when the user sees the Sina News page will be a personal interest in the news, and those users are not interested in the news will not be displayed. More crucially, it provides personalized aggregation services based on user preferences. Users can aggregate network information according to their preferences and habits, create personal portals, browse Web pages and download software in their own personal portals, and achieve a high degree of personalization, and from then on, access to information will become more convenient and accurate than ever before.

We can see that the individual user's demand for the internet is gradually changing, from the viewer into the creator, so I hope to have more initiative, personal portal become the focus of the Internet is inevitable, and precisely because of this, other portal Giants also see the importance of user stickiness. With the continuous development of vertical portals and professional websites, the trend of network community is becoming more and more obvious, so it is not difficult to understand Google, Sohu, Baidu, Yahoo and other actions, but the current Baidu space or the pace of faltering, Sohu can only rely on cooperation with Netvibes to upgrade the blog to achieve the goal, IGoogle is struggling in the Chinese market, looking at the competition layout of individual portal market, the personal portal in the city occupies a relatively leading position in terms of the rate and technology maturity, but how to set up the service of expressing, making friends and circle function, and constantly will the Netizen's exchange experience the virtual construction such as community, It is a difficult process to really close the wall of personal Internet empire.