The competition rules of Office software in mobile era have changed radically

March 29 Morning News, Jinshan Office software CEO Geck yesterday afternoon to accept Sina Science and technology interview, said the mobile era of Office software competition rules have undergone a fundamental change, with the user's mobile office demand for a deep understanding, Jinshan Office software has seen the opportunity to surpass competitors.

Charging mode does not go through

March 28, Jinshan Office software in the field of Office software, the old rival Microsoft announced the launch of the ipad version of Office software, and quickly get users attention. Geck also commented directly on the subject at the media communication meeting yesterday afternoon. Geck said Microsoft's release of Office software based on the ipad platform was entirely predictable and that its "free" model was nothing new.

Microsoft announced today that the ipad version of Office software can be downloaded for free, but after downloading, users can only view Office files, and only pay subscriptions to Office 365 before they can create or edit files.

Geck believes that the traditional model of PC software licensing has been defeated in the free mode of Internet services, and in the mobile internet boom today, still stubbornly holding up the banner of fees and charges will only let themselves in the quagmire of the recession deeper sink.

In his view, the profit of mobile Office application should not come from the basic function of application, but from the customized, personalized resources and some services that can bring benefits to customers.

Jinshan Office software has long been involved in the Mobile office field, has been launched on the Android platform and iOS platform for several versions of the product. In Google's official App Store Google Play, Jinshan WPS has 160,000 five-star evaluation, has more than 200 million users around the world, the iOS platform of Kingsoft WPS started a little later, but also achieved good results-by the end of 2013, the number of users has more than 2 million, And the 2014 user growth rate is expected to reach 300%-400%.

The rules of the game have changed

In the field of desktop Office software, Microsoft has been firmly in control of the market for the past more than 20 years because it has taken the initiative and controlled the standards. But with the rapid development of the Internet and the mobile Internet, Geck that the competition rules of the product have changed, the desktop era of Office software continues to accumulate functions of the practice has been difficult to work.

"Unlike PC devices, mobile terminals have the characteristics of portability, portable, and instant information flow, which determines that mobile applications will not replicate the precedent of PC age software as a result of version updating, but will move towards timely generation, rapid processing, and collaborative changes in the work group." "Geck believes that the mobile Internet-liberated Office products will certainly be upgraded from a complex productivity tool to a transit core of information."

Geck pointed out that the design of mobile office products need to be based on user scenarios for the study and simulation of continuous improvement, to proactively close to the user's operating habits-not the contrary, but the application of the PC software experience porting to mobile terminals.

In Geck's view, the office needs of mobile users and desktop users in fact, there is a big difference. "In addition to the volume differences in software, from the operating habits, PC is a keyboard and mouse to achieve accurate human-computer interaction, mobile phones and tablets are touch-controlled for the original mode of control; desktop office workers are facing a large screen or even multiple screens, mobile office people holding a small screen; Complex tasks, and when using mobile phones and tablets, they often have to deal with work that needs to be modified and completed, updated, and shared within a limited time ...

"There are a lot of similar differences, and if you're not thinking in a mobile user's shoes, you can't develop products that actually help users solve problems," he said. "Geck said.

Moving brings overtaking opportunities

In fact, just before Microsoft released the ipad version of Office, Kingsoft Office software has just launched WPS 6.0 for Android. As compared to previous versions, WPS 6.0 is a "document roaming" feature, and user modifications to documents, annotations, and so on can be synchronized seamlessly on PCs and mobile devices.

WPS 6.0 also has a reliable, flexible cloud storage support, including Jinshan fast disk, Dropbox, Google Drive, Box, OneDrive five kinds of domestic and foreign mainstream network, can be synchronized office.

Geck said the WPS 6.0 user interface was specifically optimized for mobile devices and focused on the user experience in many details. "This is the first real mobile Office application since the rise of mobile intelligence terminals, which carries our understanding of the needs of the new generation of users under the touch-control environment." ”

In the field of mobile Office applications, there is currently no industry to comply with the standards. On the leading Android and iOS platforms, there are dozens of Office applications available, including Kingsoft WPS and Microsoft Office. But because the mobile office software is on a new platform, uses the new game rule to compete, this gives some manufacturers to break the desktop Office software market pattern the opportunity.

Geck is also very optimistic about this opportunity. From PCs to mobile Smart terminals, WPS has taken this step for more than 20 years, he said. "We are ready to use the new WPS to win the new game, we have seen the dawn, and beyond the curve is not far ahead." ”