The competition situation of virtual operators is beginning to show: Compete for users by low price

The recent pace of virtual operators is fast, many enterprises have launched the corresponding business brand and the number of charges. Yesterday, the first batch of licensed, dedicated regional services, the world released its own virtual carrier business brand-phone communications t.mobile, and launched a 170th-part of the Long (9.9) series of packages. Up to now, the first two batches of 19 licensed virtual operators, nearly half of the enterprises have launched the corresponding business, they are: bus online, sharing online, Eschde, Suning, Gome (micro-blog), Jingdong, music language communication, telephone world. From the current development situation, the tariff has become the most direct competition in the early stages of the family. When it comes to the phone world, it's not all known. As a veteran enterprise in Zhejiang Communication field, the telephone World Group chain network covers all the cities in Zhejiang Province, the group has more than 300 stores, the terminal sales of more than 2 million units each year. The launch of the T.mobile brand business is also mainly for users in the province. It is understood that the phone world released 11 of a long time (9.9) series packages, 29.9 yuan, 59.9 yuan A, 79.9 yuan A, 79.9 yuan B, 99.9 Yuan file A, 99.9 Yuan file B, 139.9 Yuan, 179.9 yuan, 229.9 yuan, 299.9 file , 399.9 yuan file, contains flow from 80M to 3500M, voice from 80 minutes to 1000 minutes. At present, the phone world 170th has begun to make reservations in Zhejiang Province, birthday number, Siamese number, couple number, etc. can be customized. Members of the public can go to the phone World Business Hall or call 400 for appointment. It is reported that the virtual operator of the 170th segment and the three operators operating the number of no difference, but the cost of the call than the traditional operators operating the segment cheaper. Before the phone world, bus online, Jingdong, Suning and other virtual operators have begun to work on tariffs, including the end of the month is not clear 0, their core business free flow and personalized value-added services and so on. From this, it can be seen that low price tariff becomes the best method to attract users in the current operation period of virtual operators. Send the telephone, send the mobile phone, send the flow, this must all be the basic competition strategy of each virtual operator's initial stage. One operator said. BEIJING-East Communications recently revealed that the user will be flexible to deal with the remaining monthly traffic, users can not only enjoy their own, but also to share it to their friends and relatives, which means that your flow will not be cleared at the end of the month. In addition, Suning Internet package plan also exposure on the internet. In these programs, there is a minimum of 8 yuan (including 80 minutes of talk time, 180MB traffic, 80 SMS and 8 hours free WiFi) of the basic package, 0 free combo package and 6 rent free combination package, etc., it is expected to be officially launched in the two quarter. With relatively preferential prices to disrupt the market, virtual operators successfully attracted the attention of consumers. However, industry analysts also pointed out that the future survival of the virtual operator space, certainly not in the communications package sale, short-term borrowing price advantage or can expand the user, but from the resale businessIt is hard to make a long-term profit model by earning the difference. The three operators to the virtual operators of the wholesale price although there is a certain degree of flexibility, but in the premise of ensuring profitability will not have too much room for price reduction, so that their own loss of customers. According to Tencent Science and technology learned that the next di-letter, Day sound, Ali million nets will be introduced in the corresponding business brand and tariff package, it is clear that 19 virtual operators tariff price war is inevitable, but the user is undoubtedly the biggest positive.