The competitive plot of online travel is rapidly changing and alarming

Absrtact: In 2014, the Chinese tourism industry started in the ticket price war of Ctrip, and the competition of online tourism changed rapidly. In the middle of the year, this is the battle of the big play Climax: Ctrip and the same network together to fight to go where, at the same time, where to put the next

In the 2014, China's tourism industry in the start of the ticket price war, the online travel of the competition and the plot changes rapidly, it is surprising. In the middle of the year, this "commercial war drama" Climax: Ctrip and the same network together "encirclement and suppression" to where, at the same time, where to put the ticket to where the tickets and intimate vacation search. Although Ota auction after the carnival, the results of a big accident, but now has formed Ctrip + with the road, the path of cattle + go where, art dragon pillars The potential of the entire online tourism will have far-reaching impact.

In the past two or three years, the online tourism industry is bustling, art Dragon Travel Network, where to go to the network to introduce industry investors, Ctrip heavy layout mobile internet;

In the 2014, China's tourism industry in the start of the ticket price war, the online travel of the competition and the plot changes rapidly, it is surprising.

Wei Changren, CEO of the powerhouse, said in an interview with the Daily Economic news reporter the online travel price war has been nearly two years since July 2012, now, the form of "war" has been changed from suffering to conventional warfare, price means has lost strategic significance, become the means of conventional competition. After entering the 2014, the online tourism enterprises began to change the single reliance on price as a development-driven strategy to accelerate the "military equipment", "expansion" and "concluding Alliance" as the main manifestation of the "arms race". So, it is foreseeable that in the next 3-5 years, under the impetus of capital, the camp of the online tourism industry will be more clear, in the coordination of resources more in-depth, the competition will be more intense.