The comprehensive analysis ability of the website is another bridge leading to the master SEO

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

The website analysis ability, is a stationmaster should have the most basic ability, including the keyword analysis and the excavation ability, the website basic rule and the design ability, the industry analysis and the insight, the basic writing ability, the website traffic analysis ability, the keyword and the long tail strategy integrated marketing ability, The basic analysis ability of competitor website and the ability of releasing some external chain. For an excellent station to Long said that the site before the online work done directly related to the site after the collection and ranking situation. This is the site online at the beginning of the Site keyword analysis and the ability to dig.

1, the key words analysis ability

For the analysis of the key words, this is a marketing site before the line, should do a good job, but from the current site, many of the keywords are in the website after a period of time after the operation, a lot of webmaster feel that the keyword is not good or keyword positioning is not ready, and then make changes, And the changes after the keyword will often affect the site's overall collection and keyword ranking. and a line on the layout of the site's main keywords, for other long tail keyword effective excavation, and from these keywords to screen, select the most relevant words for the site as the main keyword, and other products and sites related to the word as the site's long tail keyword, layout in level two directory, article page or site of the topic , and optimize the entire station for these pages. Layout good keywords, then we should say more about the structure of the site and design work.

2, the layout of key words and design capabilities

Design is the first thing the website should do, the reason why he put in the analysis of the key words after speaking, more is to let us webmaster in the design of the site should be based on key words, through keywords and competitors to observe the site, our site after the online to face the user groups, to the site personalized targeted design. In the design process of the website, we should let these keywords in the distribution of the site more natural, basically the user's every click is through the keyword design attract or recommend attractive and effective clicks, so that our website can be better after the online user experience. And for the site's internal keyword distribution, we should do a good job on the site before the preparation of the site, the column in advance to determine good, in the design of each column for effective design and recommended layout, the column of the keyword better distribution, and the product page structure design more reasonable, After designing these, we want to design a few topic pages, these topics can be for hot content, or for hot products or holiday topics, can also be designed as promotional topics, so that more traffic to your topic import, preferably in the project, can design more conducive to specialization of content, and the topic page of the keyword design of the popular degree after the first page, or the more difficult to optimize the word on the topic page for optimization.

3, the site of the industry analysis and insight

Analysis of a Web site is the most important to its industry feasibility development analysis, for the entire site involved in the industry to have a keen insight, timely and effective according to the changes in the industry to make appropriate adjustments to the site. In the process of industry analysis, look for the site outside the chain publishing point, as well as links to exchange points, and according to the age of the industry site, to determine how long the industry can continue, according to the industry site's domain name age to determine the site after optimization, can effectively survive the probability, and according to your analysis, the industry to make judgments , according to your judgment, make two to three sets of solutions, such as: when the site industry changes larger, your site changes will also be larger, how do you solve, if the site is affected by industry factors, keywords ranked all the case, how do you do, how to ensure that the site in the industry changes, as well as search engine changes in the case, Site traffic is not affected, the third set of plans is how to establish the network in the industry brand image and brand position, better their own website for effective packaging, according to your site's industry characteristics, the site's long-term development to make observation and analysis. And according to your analysis to write a complete website operation plan.

In the operation of the website, many enterprises have more than one website, often the content of these sites is not exactly the same, the purpose is to be in the corporate web site by the search engine impact, not the site does not have the flow, you can attract traffic from other sites, and do the site by K case, there is a site can be strong, Create value for the enterprise. A good webmaster, you have to do two to three hand preparation, because no one can guarantee that your site will not be the search engine down the right, who can not guarantee the stability of our website rankings can continue to work out the operation plan, in the operation plan to work out the problem of the solution, Even if you think you want to completely white hat to optimize the site, it should also make a preventive measures to prevent the second situation, in advance rehearsal good plan, always more reliable than cramming, a good webmaster, to be ready to fight a protracted war.

4. Basic Writing Skills

Writing ability in the present is probably the most test of a webmaster's ability to do things. With a series of Baidu algorithm upgrade, now the remaining one of the most grasp of the technology is original content, a site can be very little outside the chain, but also friends chain is very good, but not too little original content, before you can buy a lot of high-quality outside the chain to increase the weight of the site, you can also use the collection tool to collect the content of the site, But as long as there is enough outside the chain, you can put the site's rankings do a good job, but the Green Series algorithm came, pomegranate algorithm came, these have become very unreliable, so only the original to better let Baidu to include your site, and the original content of the relevant requirements are also very strong, so as an SEO optimization people, Writing is what we are going to do every day. The test of writing is not the writing of one or two essays, but the protracted war, every day to update the content of the site, how to maintain their own sober mind and maintain their own observation of the industry, and through their own observation and summarize the original article to help the ranking of the site, this is the most important, but also the most consideration of a webmaster's writing ability.

5, the website traffic analysis ability

The website traffic analysis is based on the website optimization process, when the site has a bit of traffic, should be analyzed, the first thing to analyze is through the search engine to enter the site through which one of the key words in, and this IP into your site after a total of several clicks, The final form of transformation, and according to your analysis of these flows, find a common ground, to see which page in the highest rate, and through their own analysis and judgment to give the site's recommendations, and how to flow through the analysis of these flows more into the direct user, through the analysis of traffic, Find the most searched keyword, and optimize the keyword, and build a series of transformations and drill-down content around the keyword. The user experience of the entire site to further improve.

6, long tail keyword layout and other marketing flow capacity

Through the analysis of traffic, the site layout more long tail keyword, these keywords are through the existing flow of keywords to analyze the word, these words to build different page products, the design of these pages to do better, content to do more rich, so that can be very good to attract users, thereby promoting sales. Long tail keyword layout should be properly carried out, not a full shop, through the construction of different key words, layout of different clicks or conversion content, with the increase in traffic, as well as the weight of the site to upgrade, and then more large range of long tail keyword layout work. After the completion of the layout, can be for different marketing methods to carry out a comprehensive marketing, such as blog marketing, micro-blog marketing, mail, forum marketing and micro-credit marketing, etc., so that more of my users into our website, pay attention to our products, so as to enhance the brand value of the site.

7. Analyze the ability of competitor website

The analysis of competitor website can help us to find out more about my outside chain resources and more beneficial to the user experience content. Often a competitor's website has its own uniqueness, we can fully grasp their uniqueness, do more to facilitate the work of our website, such as how their products are laid out, how their product description is done, if I am a user in his site can be very good to find what I want to find content, And when you do these surveys, you can ask people who don't know about SEO and don't fully understand the industry you're paying attention to to see their needs, and based on the results of your competitor's web browsing and their results, and based on your summary to enhance the user experience of our own site.

8, search engine algorithm analysis and summary ability

The most important thing in search engine optimization is to understand the search engine algorithm, and for search engine algorithm research, for every update of search engine algorithm, we have to seriously to study and summary, when the algorithm upgrade launched, we should be on their own site for effective analysis, to see our site, Whether there is an algorithm is not allowed to do things, and timely correction, so as to better adapt to the search engine algorithm rules in order to avoid the site in the course of operation, the right to fall. In the process of doing search engine optimization, we have to continue to search engine optimization guidelines for in-depth research, to see what is allowed, what is not allowed, and the search engine launched a series of new algorithms, as well as the webmaster platform of the article research, to find some regular targeted operation.

There are many ability to continue to practice in our work, through their own understanding of the industry, as well as the characteristics of the operation of the site to understand the site to make the overall planning. An excellent webmaster is in the constant blow to grow up, according to their own experience, according to their own search engine algorithm analysis, as well as the summary of Web site optimization techniques, and to get their own unique way of operation. When you have more analytical skills, your site traffic will take you into the ranks of SEO experts ...

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