The compulsory rule to dissolve the anxiety of traditional enterprise transformation

At this year's 2014 it value Summit, Zhou published a speech entitled "Resolving the traditional Enterprise transformation anxiety" of the mandatory rules, to help you get to know today's Internet and CIOs. The following content according to its on-site speech collation edited, without my confirmation:

Internet anxiety

We face the Internet will be general anxiety, mainly in two aspects: first, the concept of the Internet is not clear, do not know what the Internet for the enterprise itself means. Second, the enterprise how to use the Internet to complete the transformation and upgrading of enterprises.

Two key words reading internet thinking

Internet thinking can be condensed to two keywords.

The first keyword is from "customer into user." Traditional business and business are actually one-time, that is, no matter how complex the business is, it simply seems to provide a service and product to a customer and charge it a fee.

However, the enterprise transformation to the Internet, first of all, the most important thing is to ignore the concept of customers, the establishment of the concept of users. The biggest difference between users and customers is that the connection between the user and the enterprise is a long-term service, or a dialogue, an ongoing dialogue.

If the enterprise wants to transform the Internet, the most important thing is to start not to think about who the customer is or how much the customer will charge, in order to collect the amount of money to see the market share. The focus is to see who your users are, what services you have that can make customers have stickiness, and find ways to keep users aware of your existence.

Customer supremacy is the foundation of all Internet products. The internet as a supporting technology and support platform, is not really the business model based on internet thinking.

The second keyword is "free". Traditional companies have a bottom line in price wars, and Internet companies have no bottom line for price wars. This free trend has spread from the software to the Hardware field, the original savings to send mobile phone subsidies, and now more and more hardware has basically become sold at cost price. But hardware is a channel that allows users to download an app and let users buy one of your hardware, essentially building bridges between businesses and users.

Under the tide of free, how does the enterprise make money? How should companies go about it? On the premise of free, the so-called business model is called "wool out of the pig", is the original profit-making business may be free, the profit quickly reduced, but the enterprise has to use the original business to accumulate customer base, and then want to launch new value-added services, many enterprises will become by providing services to make money.

Why the Enterprise cross boundary is serious now, the past enterprise boundary is very clear, so many original "eight pole can't hit" person become your competitor, your colleague is already not your competitor, he and you become the victim of free. A lot of businesses are proposing. The biggest challenge is not lack of strength, but no such courage and awareness, passively waiting for the traditional business is free to cut off and then start the transition.

Or, starting today to think about which new field I can enter, the big challenge is the company's genes, which have adapted to the original success of this set of things can be done in a new field.

Opportunities brought by IoT

One of the biggest trends in American Internet development today is that IoT is starting to rise.

First of all, IoT simple is that any thing will be Internet, this with the past our country, the concept of networking is not the same, the original talk of the Internet and business consumers have no relationship.

Second, IoT stressed three points, any production-oriented enterprises, it does a variety of hardware and equipment can be added to a smart heart, in other words, regardless of what it looks like today's mobile phone has an android heart. The previous internet of things was the role of the sensor, unlike today's IoT,

Third, all of its data collected into the cloud, because of the large number of equipment transformation, so that the device itself into a computer is not likely, but cloud computing with large data through the IoT can be with a lot of business real close integration.

This information system is no longer a flow of information, an auxiliary support, but become a business flow, it in real time and work closely linked, the final number will be transmitted in the cloud to form large data. In the cloud through the method of large data statistics to form a variety of intelligent judgments and decisions, and then pass judgment instructions to all devices. IoT makes it possible for many traditional manufacturing companies to actually use the technology of the Internet and even redefine the business model. With the Internet enterprises, other concepts such as service, the user experience of the promotion, have become operable. In fact, the Internet is ubiquitous, IoT plays not only the role of help, but more importantly, the Internet brings the opportunity to upgrade the industry. So I think a time has come to reinvent the wheel.

Opportunities and challenges coexist--it's not easy to IoT

IoT poses a huge challenge to security. In fact, did CIOs really pay attention to security issues in the past? Frankly, I don't think so. From within the enterprise, once the Internet has been realized, there are two huge problems:

First: Internet security. Today the Internet is constantly collecting data every minute, in fact, the data collected by the computer is very limited, the future of the Chinese computer may be 500 million, the number of mobile phone holdings may be 1.5 billion. Mobile phone as long as you do not sleep with a variety of IoT equipment, sleep pillow sleep, 7x24-hour collection of user data, all data, whether for the enterprise or users are very useful. However, after uploading the server is the user's privacy, if the server is compromised means a lot of user information loss, this for goodwill and service system products are a huge blow.

The real IoT need to consider how to improve the security of the enterprise's users. IoT is not a sensor network and may exert control. IoT is a double-edged sword, this double-edged sword is when the IoT to the user to bring more intelligence, all the time in the connection, once the system has been compromised results are disastrous, may affect the personal safety and personal health. This is not only the mobile phone virus lost something, or computer virus so simple, enterprises have to have the chief Security Officer, no network security there is no national security.

Second question: IoT is a great temptation, but the IoT is very high. Far from the general Internet companies can easily do, so IoT created a traditional enterprise and Internet companies must cooperate in the process of enterprise transformation, the use of the Internet cloud technology and large data technology, with the client's user coverage, to help enterprises promote IoT, In order to achieve the use of the Internet to the Internet Enterprise transformation.