The concept of ephemeralnet gradually began to fire

In the past year, the concept of "ephemeralnet" has gradually become a fire. Ephemeral is short-lived meaning, ephemeralnet refers to a new generation of non-permanent existence of the network, the network users are more inclined to let information after the burning, or remain anonymous, representative products are Snapchat and whisper. I call ephemeralnet "light networking", meaning the Internet that makes people feel more relaxed, because when you know it's gone for a while, or someone doesn't know it's your hair, it feels really good.

Light networking is very popular among the youth groups abroad, but it is not the same at home. Snapchat at home by everyone identified as the tool, no one did the comparison, anonymous social platform such as Whisper, but a lot, but mostly gloomy to the information occupation, negative energy bursting. Until recently, a few new products have begun to pick up, one is yesterday's secret, the other is today to say the quiet.

Whispered is a similar whisper mobile End anonymous social application, in the form of mixed-text rendering content. Unlike the traditional web-end tree hole, whisper this form of products, a large part of the information is conveyed by the picture, the role of the text is not so large, more suitable for use at the mobile end, but also with the current user fragmentation of the habit of reading, we have no patience in the mobile end to see a large paragraph of text.

Whispered founder Builded had done a similar medium but more partial living content community "echo", after a year of operation feel the direction is not too right, chose pivot to do quietly, on-line two months, the current total user has more than 30,000 people, daily active users accounted for 35%,40% Users have posted posts in a whisper, which is a relatively high rate in the UGC community.

I've tried it myself for one months, observe, you can feel the atmosphere of the community is still in the right direction, negative emotions are not mainstream, the voice of the community is more diverse, the user's age is relatively young, often have to make a smile or a wry laugh of the post appears. Recently whispered also got nine combined venture investment Angel, the amount of millions of yuan.

The personal view is that anonymous socializing among acquaintances like secret is more likely to be in China than the anonymity of strangers, citing China's proximity to an acquaintance society, which is not mainstream. However, the small voice of this product may be in the campus will have a chance, there may be the school's brilliant.