The concept of "festive" binding in the Mail network

Absrtact: Eat Zongzi, rowing dragon Boat, the dogwood, eat wudu cake, drink realgar wine, hang sachet this spring and summer of which activity most can let you associate to Dragon Boat Festival? China's vast and varied customs and habits vary enormously, and netizens on Sina Weibo have launched an interesting

Eating Zongzi, rowing dragon boat, inserting dogwood, eating wudu cake, drinking realgar wine, hanging sachet ... Which event in late spring and early summer best reminds you of the Dragon Boat Festival? The vast and varied customs and habits of China, netizens on Sina Weibo on this launched an interesting "who can represent the Dragon Boat Festival," the topic of discussion, on the tip of the Chinese netizens although in the sweet or salty taste slightly different, but zongzi or the overwhelming advantage of "winning", Provoked a lot of the net friends who have been alone in the home to remember the practice and taste of Zongzi, and intend to buy satisfy through the net.

Although the Valentine's Day, Christmas and other Western festivals in recent years by many businesses using a variety of gimmick hype has become a new consumer hotspot, but China's traditional festive atmosphere has not declined, but through an open cultural integration to become "flavor" up. The State Council holiday Office "considerate" will be the Dragon Boat Festival set as a statutory holiday, if just close to the weekend, but also three days to usher in a small long holiday, so the traditional festival has become a line and offline businesses started a round of consumer upsurge of the new. Look at this opportunity, China Post's electric business platform, the first step, on May 5 launched a one-month "mail music 500 million storms, the Dragon Boat Festival put ' price '" activities, but also early triggered the original will be in June before the launch of another electric business war.

Unlike other general-class consumer electric dealers, although the "later" appearance in the Electronic business area, but they did not rush headlong into the "burning Money Game" to go, but in the analysis and wait and see after the decision to start from the market, using their natural background advantages, To create their own professional expertise in the traditional festive industry image, to become the "festival Electric Business" field leader. Specifically, is to the national 31 provinces of famous products for the postal Music Network Online mall's main features, at the same time with high-grade daily necessities, imported food, digital electronics, etc., to meet users across the country throughout the various needs of the festival.

In China, Dragon Boat Festival, mid-Autumn festival, such as traditional festivals are endowed with family, friendship, including many layers of meaning, these meanings are often condensed into an indispensable flavor, or an item, eventually become a tradition, such as the Dragon Boat Festival Zongzi or moon cakes. But by the geographical and general logistics distribution scope, the festival products throughout the country has not formed a mature and stable market in the electric business platform, and the Mail Music network with the help of the strong background of the postal system, has become a specialty of the country's "distribution center."

Under the impact of various factors such as Internet technology development, China Post currently has a sharp contraction in traditional business like sending and receiving letters, but the network layout that has accumulated over the past years is the most in the country. It is understood that China Post has nearly 50,000 outlets across the country, especially in the three or four-line cities and even remote mountainous areas are covered. It provides convenient warehousing and logistic conditions for tens of thousands of items on the web, especially in the rich local specialties. It is worth mentioning that all the goods on the Internet are used in China post EMS distribution, distribution and reliability far beyond the well-known domestic and foreign express company.