The concept of Internet traffic

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Engaged in the internet for many years, accumulated a bit of "concept", now one by one listed for your reference:

Tiling and Tumbling:

Web site to obtain traffic there are two ways, one is tiled, the second is tumbling. Tile can be divided into search engine tile, advertising tile and so on. Tumbling means the growth of the flow. The website that can roll over generally has the following characteristics: Innovation or hot service, broad user coverage;

Scale point:

Scale point mainly has flow roll scale point and website profit scale point and so on. Most of the site has just started through the search engine tile or advertising to achieve a certain amount of traffic scale, and then the possibility of the flow of tumbling growth, the flow of the scale of the turning point is "flow roll scale point." Most of the sites need to be tiled to reach a certain amount of traffic, it is possible to start a profit, the turning point of the profit is "profit scale point."

Flow value factor:

Traffic is valuable, such as Baidu's daily visit amount of about 33 million IP, its monthly income of about a billion. By Yes, the monthly value of its unit IP is 3 yuan. This number 3 is what we call the flow value factor. Sina's flow value coefficient is about 7, while the average personal website's flow value coefficient is about 0.3.

Flow products and Profit products:

Internet products generally have to consider two points, one is how to obtain traffic, and the second is how to profit. In fact, the two things can be divided into two different products to do. One dedicated to do the flow, and another to make a profit. The former we call flow products, which we call profit products. QQ is a typical flow product, 7CV is a typical profit product.

The characteristics of flow products: large traffic base, low operating cost;

The characteristic of the profit product: The flow value coefficient is high;

Value-added Products:

In the flow of products based on the collateral to make profit products, then this profit product is the flow of products value-added products. Flow products earn profits through value-added products, often with higher profits and more stable incomes. But the profit product because has the flow product the support, it does not have the flow source the worry.

Core and accessibility features:

Website should be as simple as possible, highlighting its core functions! If the core functionality does not get traffic and profit as expected, focus on improving the core functionality rather than easily introducing accessibility. Whether the site has a future, mainly to see its core function of the good or bad, the auxiliary function does not play a decisive role, do not send too much expectation of the auxiliary function.

Products and Rubbish:

Those innovative products that really make sense to users, we call them "products." And those who have a few more, less a lot of the copycat products, we call it "garbage." There is no future in making rubbish.

Behavioral Incentives:

Get the flow of two ways, one is tiled, the second is tumbling. and behavior incentive is to improve the website activity, promote the Web site flow the most effective means to roll. Suitable to be motivated behavior: Product trial, product use, Word-of-mouth recommendations.

Experience Ads:

Use prizes, bonuses, etc. to motivate direct or indirect target users, driving them to actively and deeply experience a product or advertisement, which we call experiential advertising. Experience advertising is characterized by the ability to find target customers cheaply and quickly, and to get them to understand the product in depth.

Third party incentives:

    a website to do their own behavior incentive, there are two problems: first, the amount of incentive is too high, the incentive amount is not effective; second, customer service or prizes to be issued and other special team to do, high cost. Professional Third-party incentives to solve these two problems: a virtual gaming, can make small incentives can also play a very good incentive effect; second, there are professional customer service and award distribution team to ensure service.