The condition analysis that the website rank first needs to satisfy

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We are doing SEO optimization, many webmaster will be targeted at the site ranking in the home page, in fact, the home page is not our majority want, we should put our keyword ranking target in the first place, because the first can get the entire search keyword about 40% of the traffic, and the top three and behind the comparison, The top three can get around 70% of the flow, so say that the first must be our pursuit. Then our site ranked first in the end what needs to meet what conditions? Let's share the discussion today.

I. Thinking about the demand issue

We are thinking about how the site ranked to the first before we have to think about a problem, is about Baidu, in many websites Baidu why would a site rank to the first? We illustrate through the case, Baidu search "eye-opening" The word look search results.

Search results in Baidu video and Baidu Encyclopedia ranked in the top two, because eye-opening this is a movie name, he is a movie word, search this word user he is looking for is this movie, the user has the very strong targeted video demand, therefore the Baidu video will appear in the first place.

Baidu Search for the word "hairstyle" look at the search results

Search results in Baidu's pictures and bar paste appeared in front of the position, because for the word hairstyle the user has the discussion and the picture demand, the user wants to let the person approve his hairstyle or wants to see his hairstyle to be suitable for oneself he needs a communication place, this point sees inside the post can know, Users also need pictures to see which hairstyles they like.

From the above two cases we can know that the user's search keyword needs are valued by Baidu, Baidu has been committed to this is when the user search for a word of the first site can quickly solve the user to find the word needs.

Second, the way of cheating is not desirable

In fact, SEO optimization inside through a large number of high-weight one-way link operation is also able to make our website to do the first, but if we blindly pursue this and ignore our own user needs, so even if we are in the first place is very unstable, and a large number of highly weighted one-way links we are very difficult to obtain , if we buy the way to operate, this is very easy to be identified by Baidu, because the sale of links to the site to export a wide number of links, all kinds of industries will have, once the identification site will be destroyed, black hat cheating we can not take.

Third, the ranking first need to meet the conditions

1. Base Score

The base score is the same as the foundation when we built the building, inside the site is some basic things, there are general outside the chain, high weight links (one-way links, links), the speed of the site, code optimization, inside the chain layout, title optimization, including quality, such as some common optimization factors.

These basic things although sometimes everyone's web site in this one to do the same, but we can not ignore, for these elements we have to do from every detail to do, if the basis of the scoring factors we do not good, our starting point will be lower than others.

2. Customer Satisfaction Score

User satisfaction score for our site is not stable in the first one of the most important factors, when we score to a certain extent when the search engine will give you a ranking of the site, then we want to impact the first position depends on the user satisfaction score.

(1) Maximum demand

First search for a keyword user is not only a demand, users have a variety of different needs, in these different needs are the size of the situation, some demand is small, such as "SEO" this keyword

Search SEO This keyword we can from Baidu down the box to see the User this section of the biggest demand is what is SEO, this time Baidu Encyclopedia will be ranked first.

At the same time because the user's greatest demand will still change, if the user's biggest demand after a period of time into the SEO tool, webmaster will need to use SEO tools, then webmaster Tools will be ranked first.

So the search engine will look at the content of the site and search for this keyword users of the greatest demand for comparison, we are the industry's users of one of the biggest requirements of monitoring is to enhance our site user satisfaction score is critical factor.

(2) User experience

May say that the user experience this four words many stationmaster will feel very vague very abstract, we through the following several factors to the website user experience carries on a materialization.

A. Speed and stability

The main point is the opening speed of the page, which continues to be highlighted here because some users sometimes open a page when the page is not responding for a long time, when users can only turn off the page

B. Page stay time and bounce rate

Our site to attract users after, but also to see the user in our site in the end browsing how long, if the user came in only a very short left, even if we meet the conditions ahead, we will not be ranked in the first

C. Subsequent access trajectory

Mainly refers to the user searches the keyword time to browse each page track record, in the end, the user opened and retained the pages of those pages, such as users in search of a product when they like to open a number of pages to compare products and products, this trajectory is also a factor to explore the user experience, For this trajectory if the content of our site accurately match the search for the keyword users of the greatest demand, users will stay in our site, and will not go to other sites, that is, the user's trajectory will stop here.

(3) Click

We said earlier in the general situation in the first three is able to occupy about 70% of the flow, but if we are ranked on the home page after the unique differences in our site, this time even if we are ranked to the back of our chances of being clicked is very high.

The 10 results provided by the search engine on the home page will not be the same demand, because the search for the keyword user needs are many, such as 100 people search the keyword, the largest demand is 40 people, the second demand is 30 people, the second demand is 20 people, the minimum demand of 10 people, ranked first is to meet the needs of 40 people , and the latter will not meet the needs of these 40 people.

In this case we're going to look for an unmet need, starting from this demand to do content, to the home page since our demand is relatively small, we still ranked less than the first, at this time we have to fine-tune, our content to fine-tune to meet the user's greatest needs.

Summary: First of all, we know that Baidu ranked the first site is to see the content of the site and search the keywords of the user's greatest needs of a matching degree, at the same time we have to meet the basic score and customer satisfaction score of two points, starting from these two, every detail to do, such as My site (http:// Www.51shiyanji.net) began to pay attention to these factors, more to consider the industry users, and constantly monitor their needs.