The confession of the founder: I do the electric Business Guide Why Fail

These two days idle down, analysis of this six months of entrepreneurial situation, learn from them, but also hope to provide a negative example behind the entrepreneur, do not make my mistakes.

First talk about the work before the start, June 2012 undergraduate graduation, the year before the graduation of February to enter a start-up company, starting from the operation of the Commissioner to start, follow the company grow together, 1.5 time to do operations director, pay 10 times times, got the company shares, become a small shareholder. Participating company's website has done the industry well-known level, oneself from commander to take 50 people about the operation team, in this 1.5 time learned many things, the ability has the very big promotion, has the very deep understanding to the entire profession. August 2013 separation, starting in September, doing business with the original company, http://www.aliyun.com/zixun/aggregation/33721.html ">2014 April announced the failure of the venture, the team dissolved." Here are some of the reasons why I think startups fail:

First, the entrepreneurial motivation is not right. Entrepreneurship, some people are interested in, some people are for the dream, and some people are to change the world, most people or to change their economic situation simply say is to make money. I belong to the last one for fame and fortune. In fact, the last one can not say no, I made the mistake of excessive pursuit of fame and wealth. I myself in a period of time before, for the fame of special value, in the last company, a year down the payroll number changes, you can write an inspirational city drama. But I have not been satisfied, no matter how much this number, for me, only one months or so of happiness, to the second month if this number does not continue to rise, happiness quickly reduced to 0.

Another is the pursuit of the name, team project in the industry began to have a reputation, followed by the popularity of our boss is also gradually elevated up, as behind the scenes of the workers, the heart soon began to envy jealousy hate, this is the cause of the decision to start a business. Now summed up, the distortion of values led to their excessive pursuit of fame and wealth, resulting in entrepreneurial decisions, in fact, not rational. The first reason, in fact, is that there are problems with their own values.

Second, the entrepreneurial timing is not right. The month I decided to start my business was a turning point for the industry. I do is the electric business Shopping guide industry, the upstream platform relies very strong. I decided to start the month, the upstream platform policy changes, the entire industry has a great impact, the entire industry from high-speed development into a period of smooth development, this time to start from scratch will be a difficult thing, and the capital market no longer optimistic, financing becomes a very difficult thing. The Matthew effect is also beginning to appear, the stronger the strong, the weaker the weaker.

At that time my situation, only own a little savings, can only support a entrance fee, financing hopeless, has analyzed this problem, according to rational judgment, this entrepreneurial opportunity is obviously immature, should be terminated. However, because of the first above, the excessive pursuit of fame and wealth, led to their own irrational decisions, but also for the ultimate failure to bury the foreshadowing.

Third, no financing capacity. My financing is not one-sided means to find investors financing, including any other available funds. For example, you have a tyrants relative or a rich second-generation friend who can persuade them to put money in. Or the public is also a good choice, such as the recent man socks CEO Chen Bole, repeatedly in the investors there hit the wall, he through the way of the public to achieve the angel period of financing. I personally lack the ability to finance, there are some of these resources, if I work hard may be to win the money. However, my efforts in this area are few and few, their own equity and financing aspects of the operation is also no experience so the company, from the beginning to the end, the operation of the funds are their own savings that point, a drop in the bucket.

Iv. lack of team building. Throughout the operation of the company, the team was the largest seven people. I am good at operations, and then a technical partner, all the others are operational. Promotion and product two aspects, no good at doing people, long-term in the absence of state. Finally lead to our products do a lot of rubbish, promotion has no achievements. The main reason for the neglect of these two aspects is that they are good at the whole operation, so heavily placed in operation, others have no idea at all. When the problem was discovered, the funds had been used almost, unable to recruit talent to fill this vacancy.

In short, the biggest harvest of this venture is their attitude to life has changed some, money and material and fame and fortune these things can not maintain long-lasting happiness, spiritual enrichment to maintain long-lasting happiness. In addition to the understanding of entrepreneurship has changed, entrepreneurship is not necessarily to their own when the boss to lead a group of brothers to conquer, join the team, do the same thing is entrepreneurial, can be the boss is really not so important.