The "congenitally deficient" that the webmaster can't stop

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Many webmaster often encounter the following problems: Their own website keyword ranking does not go, and then to find the first page of the site in contrast to the data found that their own site, whether or outside the chain are better than the other side, and the quality of the content is far superior to each other; What is the cause of the rankings do not go?

In fact, most of the time because of the site's "congenitally deficient" caused. The so-called congenital refers to the site after the completion of some of the conditions have been fixed, or later adjusted a lot of trouble things.

Domain

When a website is online, its domain name has been determined, very good have the enterprise will be online later to change the domain name. and the choice of domain name is also very fastidious. In the absence of conditions, the domain name is of course the shorter number, while the COM, cn, net suffix of the preferred. But when you are an optimized site, in fact, the choice of domain name is not the same. For example, your site to do the keyword is a car, if your domain name is www.***.com then your site must have been one step ahead of others. The effect is particularly pronounced on Google.

Server

The choice of server mainly has a basis, one is speed, one is the geographical nature of the key words. Speed is every webmaster know, is to open the speed of the Web site. But note that when testing the speed of the server, pay attention to the use of dual-line testing, rather than only with telecommunications or netcom. The geographical nature of the key words is a very important factor. For those who search your keywords, or your keywords themselves carry the geographical nouns to determine the choice of your server will have a lot of unintended effects.

URL

URL statics is the problem with every seoer. Why to static, we all know is in order to make search engine better and easier to collect. But not all static URLs are easy to collect. A good URL to consider the factor is not only the URL with special symbols, but also pay attention to the length of the URL, the depth of the URL, as well as the internationalization of the standard URL. The shorter the URL, the easier the search engine interprets; The lower the URL depth, the higher the weight the search engine gives; URL internationalization standards are mainly for Google search engines, such as your product page URL to use products, news page to use new and so on.

Code

The normalization of a website code has a direct relationship with the weights given by search engines. The computer is the fastest-changing industry, and so is the code language. Many of the previous HTML languages have been eliminated. But many websites in the design time, because the designer covet conveniently, may also use, directly reduces the website to the search engine friendly degree. such as the table, frame and other attributes. There is also the style sheet of the website. Many of the site's styles and calls should be placed as far as possible in the corresponding CSS tags and js inside, rather than the site itself. This can greatly reduce the search engine crawling page pressure.

A site's innate conditions for a Web site optimization difficult to play a decisive role, if you want to let your site "run" fast, do not let your site lost in the "starting line."

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