The construction and analysis of the------outside the chain of website optimization

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I believe that many of the friends engaged in SEO know that to make our site has a relatively good collection, keyword has a relatively high ranking, not only to plan the structure of the Web site, write a high-quality article page, design good title, etc., at the same time we also have to pay attention to the construction of the site outreach, high-quality outside the chain, Can add a lot of weight to our website rankings! That is, the so-called SEO to do both inside and outside is the best way! Ashamed to say, from my engaged in this line began to now also did not make any special outstanding achievements, but experience is quite a lot, there is time to learn a lot of exchange. Today to say is the search engine from the outside into our web site------outside the chain of access.

What I want to say today is in the normal process of optimization, the chain must be indispensable, but as seoer we should be to do the outside of the chain to sum up and summary, rather than blindly looking for those so-called high weight forum, do, push, not only do not do what effect, but also waste a lot of our valuable learning and rest time. I want to ask is that we did not think about why we do outside the chain, do out of the chain and can give us the ranking of the site what role, outside the chain is through what way to enhance our site rankings and included the role of it? What kind of outside chain is divided into? Those outside the chain of the role of a little, those outside the chain of effect is very little? These are the things that I have been thinking about in the process of the chain these days, today to take this opportunity, I think of all and you share out, absolute dry goods, I hope we can seriously read it again, limited to the author's experience limited, the deficiencies of the place also please correct me, thank you!

To do outside the chain we may first think of is the anchor text, hyperlinks, text-only links, for most people, can do with hyperlinks anchor text is definitely to do outside the chain of the most ideal goal and effect, many people think that the effect of pure text link is almost very little results, in the hyperlink and plain text links in the role of comparison, As we all know, hyperlinks work best, because users do not bother to copy our link to the browser and then open, hyperlinks can be very convenient to use the user into our site, which is to increase the flow of Web site the best way, especially when we put hyperlinks in the popular site, forum, bar bar above, If it's attractive enough, that is tantamount to a blockbuster, will bring us a steady stream of traffic, but the reality is that many sites and forums to set the link to plain text, rather than hyperlinks, I think the site's managers may not want their own site has too many export Links bar! ^_^ But have we ever thought that the links we stayed were crawled by search engines, and the search engines took them to rank our sites? I think this is the majority of webmaster did not consider the problem, so today I am here to focus on how the search engine is how to crawl our outside the chain, What is the ranking!!!

Most webmaster friends have their own Baidu Webmaster tool account! Oh, if not, then you really out, and then to the main trend of Baidu optimization, if the use of Baidu Webmaster tools to our website analysis, at least not a real seoer, so no friend hurriedly apply for it ! I want to say is through the Baidu Webmaster tool outside the chain tool data analysis, to guide us to understand how Baidu is crawling our site's outside the chain, and then improve our way to do outside the chain of thinking and methods. Screenshot Description!

This is our website: China's Entrepreneurship Training network so far in the Tianya left some outside the chain, take "Liaoxiao Forum Strategy 3" This word, we can open these two pages, and then press query "Liaoxiao Forum Strategy 3" This keyword, the first query to be, And this keyword is an anchor text, this anchor text hyperlink is our website link. We can try, and Baidu crawl is very characteristic, in time you do in the same page n multiple anchor text with the same URL, Baidu will only crawl the first one. If you do not do anchor text, then we can analyze the keyword------"Source: Chinese Entrepreneurship Training Network", do not believe that you can open the above link to see if this keyword is the most recent words of our site links. So, when we go to do outside the chain of time must understand we focus on the promotion of which keywords, and can not be blind, like "This Source: Chinese entrepreneurship Training Network" Such a keyword, who will go to search, what value can be in, so the key words, to tell the truth, did a very failure, This is not the analysis of the chain by the search engine to crawl the relevant rules, and to blindly send some outside the chain caused by inefficient consequences, because our company mainly to do enterprise training, trainers and public class to promote, if the "Source: Chinese Business Management Training Network" replaced by "Enterprise", a change of the effect is not big, But what about n? If the search engine caught our site outside the chain are most of our main push some of the key words? I think the effect is definitely different. We can take my site domain name to analyze the rules of the chain crawl, we will find that Baidu is like this crawl:

1, for links, if just link, there is no text, Baidu only catch links.

2, for the front of the text link, Baidu is accustomed to crawl links in front of the key words.

3, for the same page in the N more than the same link, Baidu only crawl the page in the first link, whether it is a simple link or keyword anchor text, so the production of our focus on recommending the best keywords.

Therefore, hair outside the chain we must not be too blind, combined with Baidu's crawl rules to carry out the chain of construction, such a chain of our website to promote only more meaningful, so the construction of outreach methods can improve our efficiency.

Do SEO people often consider the search engine crawl rules, included rules, many people did not seriously to analyze the user's search habits, resulting in SEO and SEO, not only ranked not up, but also wasted a lot of our valuable time. So the next thing I want to say is: the construction of the chain needs to analyze the industry's user's search habits to carry out the implementation, and must not rely on their own feelings and past experience to go. Our company is engaged in enterprise training courses to promote, so I take our company as an example, explain how users search our website for analysis.

or a screenshot!

The above is CNZZ statistics of the two screenshots, the same day, before I was careful analysis of the peer rankings before the Site keyword settings, observe the above user search keywords We are not difficult to find, the industry's users, like through the following several ways to find lecturers and courses:

1, directly search the names of lecturers, rather than courses, not without, but very little, do not believe, you can log in to my website contact me, I sent you all the map, you can be at a glance.

2, in addition to directly search the name of the lecturer, is the instructor's curriculum related areas such as "The Book of Zhouyi prediction Liu Shuliang" that is, Liu Shuliang teachers on the prediction of the related courses.

3, there is to the name of the lecturer before and after some become or place, such as "Zhai Light lecturer", "Qingdao Ge Jun teacher".

4, finally there is a user want to directly find the teacher, so will enter such as "Zhaomingzhe contact" such as the key words.

We can analysis of our website, at the same time to do a good job in this industry several sites for analysis, and control of the pages of Baidu's crawl rules that title and description, keywords and other snapshots can be discerned. So the site is good to do, but the preparation of the site before the relevant planning is more important otherwise the cost is heavy, we now this site is very miserable, the early stage only to consider the realization of the function, the cost of optimizing maintenance is quite high, so I hope to engage in SEO friends must pay attention to.

Above all, I just want to explain a little, that is, we do not just to reference Baidu's crawl rules, but also to take into account the industry's users of the search habits, the industry has enough understanding, so that we can successfully carry out the premise of the site optimization!

Next to say where to do outside the chain most effective, the effect is also the most prominent, absolute dry goods, I hope we can seriously look down.

We are engaged in SEO, and in our country to want to engage in SEO, then we can not leave Baidu, so, focus on Baidu as the center point to do SEO is the most important, to get good rankings and high flow, then we have to start from the Baidu products! According to my long experience, , Baidu Encyclopedia and Baidu know that the two platform to do the effect of the chain is the best, followed by paste.

First of all, Baidu love their own products, this we all know, but also give Baidu encyclopedia weight is the highest, but also the most easy to obtain users trust, from the encyclopedia above the user, most of the users are intended to, and search for a keyword, as long as the keyword was done encyclopedia, Then the keyword will be ranked first, think of the ranking in the home page and is the first keyword will have how much browsing volume? Because this article is to focus on the external chain of the address and analysis of the chain, so related to do encyclopedia method, but also please search for a clear, here do not do too much explanation.

Second, we know that many of our friends are engaged in SEO know, in doing Baidu know, many people like to play ask themselves, but we did not think why we do know to stay outside the chain, know what the role of the chain on the outside? How to stay is the most effective? In fact, by knowing that we can also bring a constant flow of the site, but we stay outside the chain must also take into account the user's search habits, such as which keyword users favorite search, choose some hot high point of the long tail keyword, and then for such keywords layout of our outer chain, Such a chain is the most effective outside the chain, must analyze our website to promote the keywords, but also with the user's search habits to set the chain.

Finally is posted, we do outside the chain, Do Bar, we must find some popular more prosperous paste, otherwise it really became outside the chain, and left some people to point, there is the first time we come up also do not rush to send out the chain, otherwise it is easy to be sealed off, using some topics to attract attention, and then slowly add the outside chain , such an outside chain has effect.

Stick to the study is not a lot, but do the normal station can be built on their own, but personally feel that it is more suitable to do net earn people to do.

The effect of other products to tell the truth is not above these few good, Baidu space can also be, just because of its blog class products start relatively late, than Sina, NetEase development is not very good, at the same time, Baidu gives home the weight of their own space than Sina and other blogs, so the promotion of space is not particularly good, But there are good friends to do.

Said Baidu's own products, the following said outside the chain of Baidu promotion platform, absolute dry goods, please be patient to look down.

The first thing I want to say is blog and Weibo, and the emphasis is "Sina blog", "Sina Weibo", Sina these years in the two products on the absolute good enough to occupy the Chinese Internet blog, micro-bo Most of the market, especially micro-blog, very popular. But my personal habit is "Sina blog"!

Because of the freedom of the blog, editable most important is the high weight Baidu gives it, we can according to the analysis of the keywords to do RELATED LINKS whether hyperlink or anchor text links. And a friend who has been a blogger will find that in those high weight blogs, most of the articles, can be quickly included, but also there will be a good ranking, even if we posted on our own site on the article time than in the blog, but many times in the rankings or behind the blog, which is the embodiment of high weight blog. We can make full use of this to do our outside chain, long tail keywords, and then to improve our website traffic purposes, do not believe that we can go to search "Beijing Enterprise trainer Zhu Xujie" This keyword, to see the number of Baidu on the row of the first to know.

And I want to say that whether it is Baidu's own products or other company's blog, do a good job on these platforms outside the chain we will find from the vast sea of the intention of the customer, thus bringing effective flow and a lot of orders, after all, the flow of traffic ultimately to be converted to profit is the purpose of our business station! Since we do have to do effective traffic, this is my most sincere advice!

Then there is the high weight of the forum, we must be aware of the industry we are engaged in, for example, our company is engaged in enterprise training, then I should be on such a forum to publish outside the chain, such a chain can give us the intention to customers, I believe that all industries will have relevant forums, we can try to do, Or that sentence, we do need to do effective flow. At the same time as seoer, we have to go with SEO-related forums to do outside the chain of promotion, such as push, Phpwind, A5, simple analysis of the characteristics of these several forums!

First of all, push one, is I very like a forum, the weight is very high, the popularity is very hot, sends up the post very easy to be included, is a stay outside the chain the perfect place, but needs to raise the number, needs the patience.

Secondly, Phpwind, this forum is more characteristic, send enough five posts can stay outside the chain, and is a hyperlink form, I think this is our vast seoer favorite form of the outside chain! However, before leaving the chain must choose a good keyword, link in front of the text must pay attention!

Again, ADMIN5, this forum is absolutely high popularity, at the same time is a knife to stay outside the chain, the most attractive to the majority of the webmaster is through the A5 to do the soft text promotion, the effect is really quite good.

Finally recommend a forum, Tianya, we do outside the chain must do the Tianya, its weight is not a general site can be compared to, send up the article basically almost all can be included, but this forum can only leave the text of the link, so or that sentence to note the link before the key words!

The last method is also the best way to stay outside the chain, but also our majority of webmaster the most headache way------soft wen! Oh, I believe we are unwilling to do, but we have to admit that the effect of soft and power is the best, irreplaceable, unparalleled, I believe that the friends who have done soft wen have tasted the sweetness of the soft article. High-quality outside the chain, soft Wen's credit can not be dishonor!

I do not recommend the QQ group, although the QQ group can bring the flow is very large, for the enterprise station, can bring the intention of the flow is very little, but quite suitable for making friends to do the net.

Today and everyone to share here, I hope that in the future outside the chain construction process must be rational to the industry's customers search habits, its own website situation and Baidu's crawl rules analysis, and not blind, data is what we do SEO most worthy of reference, many times, our feelings are often inaccurate, Might even mislead us.

Finally again, the chain is not much, but the essence, we do outside the chain of the ultimate goal is to bring effective flow through the chain, remember, remember!!!

January 2, 2013 1:27