The construction and popularization process of medical website

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Now, in the country, many medical sites, including domestic, one of the first line, the second line of the medical website competition has become white-hot, I have the honor to engage in the optimization of medical website promotion work, summed up the following, for you to share, perhaps some hospitals will be different, but the estimate should not be a lot of difference. The medical profession now does the network marketing this piece mainly to the private hospital mainly, in which the male division, the gynecology competition is most intense. Perhaps we can walk on the street to see the publicity and promotion work.

A website construction aspect

Demand analysis for demand analysis we should determine the background of our local medical industry, in the end is not suitable for network marketing promotion, the general situation to be analyzed: 1. The number of your local netizens, that is, the number of local Internet users 2. Competition in the industry, 3. Early words to take out a leading department of the hospital to promote publicity, to prevent the patient after not to hold. 3. Website function, the website function aspect generally does not have any special function, generally displays the article mainly. Like some of the online automatic registration of the functionality of the early words is not needed to prepare, but later in order to more flow, more standardized or needed.

CMS system selection, as for why the choice of CMS system, one is their own development of the whole station is too expensive, very troublesome. And now the CMS system is very mature, basically want to do the page can be done, now the common CMS system on the market probably have Dede, easy, Wind, New Yun, PHPCMS, Ss-cms, Empire, SDCMS and so these are more common, which is the most people who dream to use, Now almost 80% medical sites are used for the dream core. Similarly, our company's site is also made of dream weaving. But the dream of weaving to do a good job in security, because the use of more people, so the black research more ah haha.

The production of template page, now no matter what CMS system is probably divided into 5 templates these 5 templates are often used in the template 1. Homepage Template 2. page templates 3. Content page templates 4. Template 5. Search page template. These are the more common templates, now generally, a lot of people are used to imitate directly, this is a relatively simple method. But after the imitation back to make some changes oh.

Other aspects of the addition, is also a number of functional, 1. Statistical tools, statistical tools now have a lot of cnzz, Baidu Statistics, 51, quantum Statistics, Google GA and so on, are relatively common, which CNZZ statistical words used is relatively more. Google ga words feel powerful, but some people in the country will not use. And because the policy is sometimes not access is very depressing ah. This mainly look at their own hobbies, recommend two kinds, CNZZ and Baidu statistics. 2. Website online customer service system, Web site online customer service system selection of the main choice of 53KF, because the 53KF relative is the old website customer Service tool relatively powerful, and other website customer service has Baidu business bridge, such as business. The function of these customer service software is not only the work of online customer service, but also the work of statistics. Statistical work on data is also very important.

Two site optimization

Keyword selection, keyword selection, first of all to determine what department you want to do, and then add your place name, because first of all, you have to take your local network heights occupied. Home to do the main keyword words about 3-4 is enough, too much is not good, some of the other competitive small keyword words using column page or content page to do. There is also a study of your competitor's keywords, the competitor is based on the country, because some of the local optimization is relatively mature, some key words of the transformation has some practical experience.

Site column to determine the aspects of the site, strongly recommend not to make a popular website column, now a lot of medical site columns are not much different, are mainly to introduce the hospital, but I feel that this is not very good, we should stand in the user's perspective to consider this problem, it is very simple.

Site content, we all know that there is no original on the network of things, basically are the same, and the medical site editor is to go to other medical sites to find, and then their own editing, a lot of medical sites are doing so. But the disadvantage of doing so is that there is no original article. There is also the strengthening of some basic training of hospital editors. If this is done, the editor will be very handy when it comes to false original articles. There is the long tail keyword aspect, there are many long tail keywords are used content page to do, this also needs to be authenticated research.

Inside the chain aspect of the content page is also very important, the site's inner chain is like a river, we need to link to other rivers will continue to have water, if only one, it is easy to dry up.

Outside the chain aspect of the word is mainly divided into, links and general outside the chain of construction, links to the words of which to find some of their own hospital-related hospital to exchange, so that is better, the general outside the chain of construction mainly has the forum, the classification information platform, question and answer platform, blog, soft wen, generally is these construction, Of course, these construction words also have experience and skill. Among them I wrote an article on: The altar How to do outside the chain is more effective people have time to see.

Three pay promotion

Pay promotion, these words are mainly Baidu bidding, other search engine bidding words can also refer to, but Baidu's words used is the most, of course, the cost is the highest. Bidding is recommended to find a special bidder to be responsible for. Because the cost of bidding is too high. Oh very burning money do not understand words. It's going to be a loss. Some cooperation of other industry stations, these are also medical sites often used, such as the cooperation with some industry portals Ah, seek medical medicine, 39 health, have asked the answer ah, and even some of the industry portal outsourcing, there are, if enough money, you can also understand.

Promotion of four other platforms

Other platform promotion work, here mainly refers to the free promotion, the main question and answer the usual promotion, the promotion of the library, video site promotion and so on, these if done, the effect and ranking is very powerful, here is the main point, there is time to write an article in this regard.

Five line promotion work

Now the promotion of words, generally include 1. Newspaper ads 2. Street signs advertising 3. Send business cards or leaflets. Generally common is these kinds of, which hair card or publicity only use the most methods, and this aspect has been very popular, haha yesterday to go out to play when also received a male hospital publicity manual it.

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