The construction of external links of Seo:seo theory

Intermediary transaction http://www.aliyun.com/zixun/aggregation/6858.html ">seo diagnose Taobao guest cloud host technology Hall

Michael Martinez on his blog a very interesting article on the construction of external links to the site, which is very different from the previous link building articles. For example, the author says "Web marketing is more dependent upon backlinks than search engine optimization." In fact, search engine optimization hardly needs backlinks on all. The translation probably means "internet marketing needs external links more than search engine optimization."

In fact, search engine optimization requires little external links. "I do not know how many people accept such a theory, at least such words generally do SEO people will not say nor dare to say." Looking for external links is almost a lot of people doing search engine optimization must go through the steps, it seems to a large extent, the site's Google ranking is the number of external links.

Just, SEO session This general view is correct? Michael Martinez An analysis of the theory of external link construction in four parts on his blog. I here simply according to my understanding to parse the author's article, need to fully understand this article can go to the author page to see the original English.

Why do search engine optimization need external links?

1, guide search engine crawler visit

2, so that effective links are included in the search engine

In addition to these two points, there is no need for any other reason why we need external links in the Search engine optimization process. However, in the search engine optimization process, the external link construction occupies a lot of people's time and energy, and is the most inefficient and effective efforts. Social media optimization marketers can handle their energy allocations for external links well, but search engine optimizer cannot. And many people pay too much attention to the number of their external links, and do not realize that many of their external links are completely ineffective and wasted energy. The number of external links does not indicate a problem. Search engine optimization is not achieved through the number of external links.

How do external links help search engine optimization?

If search engine optimization does not require external links, what else do they do? The answer depends on the search engine. An external link is based on the "authentication" of a website. The so-called "certification" refers to the search engine website is worth to be included or displayed to the site users.

Google has no trust index (Google's TrustRank), all search engines do not have such parameters, even the inventor of Yahoo they do not seem to use this parameter.

Another function of the external link is to convey the value of the site by tracing the text, which is called PageRank. This PR transfer is not a 0 to 10 of the number shown in the toolbar, but a value evaluation that we can't see. PageRank may be used to evaluate the value of a page and never arrange a reasonable position on the search engine results page. The linked stroke text has a great help in this.

Google will be included in the Web page is divided into four columns: the main site included, supplementary materials, other databases and not included in the site. and have the appropriate external links will help your Web page into the normal collection. These external links are trusted and the stroke text used is not important.

Search engine optimization is not just about the number of external links. If you just want to achieve a high ranking of a keyword, you can use the following methods without causing the search engine inappropriate processing:

1. Arrange a lot of content on a certain page

2, in such a page with keyword stroke text link to the page

3, use a lot of keyword strokes text to import links

Successful search engine optimization examples show the balance between page page and import link, but how to understand this balance is not related to search engine optimization. The best SEO solution should be to be successful without relying on external links, because any external links cannot be trusted with the same effect as you would like.

PS: This article is at work time to write, not too complete thinking, so do not guarantee the accuracy of translation and understanding of the correct. In addition, I also reserve some views on the original text.