The construction of Suning Tesco headquarters is costing 1 billion this year not excluding mergers and acquisitions

Two years ago also ridiculed the electricity industry's Suning electric appliance chairman Jindong, now "play" the electric business than who are active. Yesterday, Suning Tesco announced in Nanjing, will invest 1 billion yuan to establish a huge headquarters base.

This is also suning appliance Nanjing Headquarters last year after the foundation, another big investment. Official information shows that the procurement headquarters occupies 169 acres, building area of 200,000 square meters, can accommodate 20,000 people office, 2014 completed use. In the future, it will carry the eight operations functions of intelligent management, comprehensive procurement, platform operation, cloud data operation, experience optimization, logistics control, online customer service, talent incubation, etc., and become a "world-class electric dealer headquarters".

The development of E-commerce network retailing is one of the important contents of Su Ning's strategy of "technology transformation and intelligent service". "The groundbreaking ceremony, Jindong said," network retail will become a "second chain."

2 years ago, he also remained vigilant to the electric business, when Suning was online. 2010 Beijing "Two sessions" on, he said, the Internet is only a tool and information platform, not as a fundamental business circulation, he believes that the online mall most goods by product cost price sales, can not provide value-added, not in line with the law of commercial development. At that time, it was argued that Jindong was "Altman" (Outman, meaning "obsolete").

In just two years the big change. This probably benefited from the growth of Tesco. In two years, Tesco has been among the top three of China's business industry from the tiny one, and only after the cat, Jingdong Mall, 2011 revenue of 5.9 billion yuan.

The transformation pressure of suning appliance may also be the reason for his change of tone. Before, Jindong said, 3C chain retail industry has more than 10 years of good time.

2010, Suning Electric Appliances A senior has privately disclosed to this newspaper, do not look now Suning appliance entity store has more than 100,000 people, the future may be greatly reduced, the line scale will greatly enhance. Suning is really in urgent need to implement a marketing change through easy purchase, and involved in the field of diversification. Officials said that more than 20 years, Suning has from the franchise air-conditioning to home appliances to 3C, now operating more categories, the industry is also rich. At present, the company is relying on the supply chain, logistics and other advantages of comprehensive access to department stores, finance, virtual service areas.

"Suning easy to purchase the launch, for Suning to provide a ' go to the electrical ' development, diversified operation of the first carrier. "The company's official information is not taboo.

However, a middle-class person at the company said that Jindong did not really underestimate the power quotient, in fact, as early as 2000 before he had a simple involvement, and after many preparations. And two years of speech, the main is to see the basic conditions of the development of electricity business is still very imperfect, such as network coverage and bandwidth is not enough, many families do not have a computer, online shopping habits did not form, the industry lacks norms.

Jindong yesterday said, easy to buy will focus on strengthening the front-end information platform and backstage logistics platform construction, relying on industry resources, corporate capital, playing a "heavy" electric dealer. Not long ago, suning appliance's 5.5 billion yuan directional additional program has been approved by the SFC, the focus is on the field of electrical business, especially 60 logistics centers and 10 Automated selection Center for the main logistics network construction.

In 2012, the target for easy-purchase revenue was 30 billion yuan, which means that growth must exceed 400% per cent year-on-year. It doesn't seem easy. Vice Chairman Weimin said, will be endogenous growth mainly, but not excluding acquisition integration, rapid and large scale, 2020, online revenue to reach 300 billion yuan.

has been listening to Southern weekend listeners: "Gome vs Suning: The king of the Streets vs. Su Ning, the United States and suning, once accustomed to fighting in the streets of the two traditional household appliances chain giants, began to force at the same time on the Internet, hoping to regain control of the power." But in the E-commerce game, they are still a novice. Gome to maintain the defensive, emphasizing the profit and loss of E-commerce, and Suning easy to buy attack, adapt to the rules of E-commerce game. Http://url.cn/4aPJYP 2012-04-23 09:43:52 Broadcast