The construction of the SME website starts with the actual effect

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Jinan website Construction Report: The development of small and medium-sized enterprises, development mode, management structure, production and marketing characteristics not only and large enterprises are not the same, but also their own diversity. This is doomed to the diversity of SME informatization, not only can not be replicated in a pattern, but also can not use the scheme of large enterprises to apply. We must adhere to the principle of starting from the reality of small and medium-sized enterprises, to explore suitable for small and medium-sized promotion ideas, development models and implementation plans.

Suppliers should not only provide low-cost, more efficient solutions for SMEs, but also provide SMEs with a gradient development of public service platforms from simple operations to complex applications. Not only to meet the needs of SMEs to reduce the cost of information technology, but also to meet the small and medium-sized enterprises in the information process of the growing new demand.

Three questions that had to be clarified

The number of small and medium-sized enterprises, many kinds, in the past development process, although has made great achievements, there are many successful cases at home and abroad. But tens of thousands of small and medium-sized enterprises in different fields, facing different environment: some information environment is very good, some are still in the initial stage, some areas of the demand for information is very high, some areas are not so high, so we must innovate the mode of information on multidimensional innovation research.

From the reality of SMEs to determine the development of information technology principles, there are three issues must be clarified:

1, SME informatization, is the market-oriented information.

A considerable number of small and medium-sized development and development of the idea is not the same as large enterprises. They have no long-term orders and stable customer base. Management mechanism, product characteristics, development ideas to watch the market's "face" to act. Therefore, the large enterprises to establish a closed information management system, and then implement ERP and other practices, blindly spread to small and medium-sized enterprises may be inappropriate.

The focus of SME informatization should be: to establish a dynamic and rapid market reflection mechanism, to optimize the "incremental" structure of enterprises and to enhance the core competitiveness of SMEs. The kind of the enterprise closed up, closed the door to the information technology, is not suited to the needs of the market economy, and can not mobilize the enthusiasm of SME information.

2, SME informatization, should encourage innovation to allow diversity.

In the process of SME informatization, some people think: "Small and medium enterprises informatization, although good, no one can not afford to do." In fact, this is not the case. A considerable number of cases have been proved: as long as the courage to practice, to explore, we will be able to find suitable for small and medium-sized information development model and development ideas.

Take E-commerce, said, enterprises, products, capital strength, you can set up their own E-commerce site, play their own network brand; small enterprises, less products, you can set up online home, you can not spend money, build an online store. Engage in circulation and wholesale have advantages of enterprises can also develop and build online mall. Also can network marketing as the entry point to enter E-commerce, direct marketing software to do online business, not necessarily have to invest hundreds, tens of millions of funds, a fuss of e-commerce. Make full use of the existing public E-commerce platform, as long as a small amount of capital investment, even without capital investment, so can carry out e-commerce.

This kind of network marketing is especially suitable for small and medium-sized enterprises, they have a wide range of products, there are many international buyers chasing hot spots. This low-cost marketing approach provides SMEs with an opportunity and space for equal development with large enterprises.

3, SME informatization, emphasis on economic effectiveness.

The purpose of our informatization is to further liberate the productive forces, develop the economy, especially for the relatively weak economic strength, is still in the survival and development stage of small and medium-sized enterprises, information should adhere to the principle of frugality, pay attention to the actual effect.

Article Source: Jinan website Construction