The construction of tourism informatization of small and medium-sized travel agencies is imperative

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According to statistics, the fourth quarter of 2012, the national total number of travel agencies has reached 24,944, which does not include a number of travel agencies branch, to independent operation as the core of the travel agencies, all kinds of contract in the form of travel agency operators. A large number of travel agencies led to increased competition in the tourism industry, with the advent of the era of the electric power of these travel agencies to the momentum, valiantly Bayang on the road to E-commerce run.

Strong capital, smell the market in advance and have a strong it technical capacity of large and medium-sized travel agencies are speeding up the formation of E-commerce team to enhance the competitiveness of the online market. And the number of the majority and facing the network, capital, technology, equipment, talent, products, marketing, supply chain, and so many problems of small and medium-sized travel agencies to the lowest possible cost, as soon as possible net to carry out E-commerce, is a question worth thinking.

Tourism informatization of small and medium-sized travel agencies is the inevitable choice of new era

Recently, the Shandong Provincial Tourism Bureau of 1661 travel agencies in the province of sampling survey showed that the website has more than 600 travel agencies, can provide booking services only 101, accounted for 6.1%; in the survey of 400 scenic spots, more than 180 have built their own website, but can provide booking services only 18; The level of tourism informatization is generally low, which has become a bottleneck restricting tourism enterprises from becoming bigger and stronger.

Unlike traditional business, one of the basic manifestations of e-commerce is that your product is not in the office, not in the store, but on the internet. So to conduct E-commerce, first need a website. However, one can only display products, company introduction, leaving contact information of the site, with Blackboard There is a difference? It is at best a brochure, not an E-commerce site, that can not complete the business.

And the development of a good electrical business system, development costs are very expensive, late maintenance costs are very high, this is not tens of thousands of dollars can easily handle a Web page production. High development costs for small and medium-sized travel agencies is a very small challenge, so not a self-built site? The answer is certainly not.

According to the reporter understand, now the market is the most common practice of small and medium-sized travel agencies through the third party platform to carry out their own network of electric dealers. Travel agency can buy online shop on such platform, put the line of oneself line hangs to online shop, in order to develop network electricity merchant. "Now the offline business is getting worse, people also rely more and more on the network ordering, do not develop online booking, not to strengthen the construction of tourism information is easily eliminated by the Times," a travel agent Wang said: "Last year we bought Xin Yan Tourism Network development of" Hinnechin "products to create an online independent site + Online Shop Model Development online information has made no small achievements, than our own development of the site much better.

To purchase the third party platform of "Hinnechin" is one of the channels of informatization of small and medium travel agencies

It is reported that similar to "Hinnechin outside" such a full-featured third-party products not only to facilitate the user's own direct operation, but also to reduce the small and medium-sized travel agents of the investment in human capital, while improving customer experience, and even allow businesses to use their own logo and domain name, also virtually improve the image of the enterprise

To sum up, e-commerce after more than 10 years of development has established its development model, with the popularity of computers and smartphones, business electronic, mobile is irreversible trend. Because the tourism industry does not need logistics, it is very suitable for e-commerce mode. In this rapidly changing era, who can keep up with the times, the pace of industry change, who can be in the future competition in the foothold. But this does not mean that the mention of E-commerce, every enterprise to do business, does not mean that every enterprise must be high input. Each enterprise should be based on their own situation, to find suitable for their own development model, down-to-earth to go the way to suit their own e-commerce, I believe that the industry of travel agents will be a brilliant future.