The construction strategy and skill of the outside chain of the electric business website

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The Electronic Business website because the essence is sells the thing on the net, thus the Electronic business website chain is different from the ordinary website outside the chain is only for the website optimization to do, we should also consider the target customer intention question. For the construction strategy and skill of the outside chain of the electric business, I share a few experiences here, these are the summary from the actual work, I hope to be helpful to everybody.

Whether the outer chain can bring the intention flow

What is the measurement of intent flow, I personally think that as long as the number of pages in the Web page is more than 1 can be called intent traffic. The outer chain brings the intention flow, in fact, this can be understood as a chain of relevance, such as I do feminine cosmetics, then I need some women's website outside the chain and cosmetics site chain, while we also want to ensure that the link page and its anchor text surrounding the relevance of text, as to how to judge whether there is a correlation between the two, Mainly look from the chain from the target customers, if the target customer, then is the relevance of the site, the relevance of the site outside the chain of traffic is mostly intended flow. Many do health care products of the website advertising Exchange is the hope that the external chain to bring intent flow.

Whether the chain is high quality outside the chain

We all understand that things to dilute for expensive, this sentence used in the construction of the outside chain is also applicable, especially in the link building process, because the more difficult the construction of the chain, the other station export links will be less, the more weight will be given to friends station. And the construction of the chain must embrace the Ningquewulan attitude, Web site for the needs of the chain can not only pursue the quantity and ignore the quality, a large number of low quality of the chain will be search engine spiders think is a spam link, to know that the spider for some low quality or no use of the chain will be regularly deleted, This is easy to cause the site outside the chain number of erratic, sudden increase sudden drop, this to the development of the website does not have any benefit. So in the construction of the chain when they must be clear, each other included, the weight of how, it is possible that spiders will be considered a spam link.

Link breadth

The outside chain construction needs to pay attention to the source widespread, the form diversification. This avoids the site for optimization and optimization of the suspicion, in the eyes of the spider more natural. Links in the construction of the chain should follow the following four principles:

1, the chain to come from different IP, if your site outside the chain are from the same server IP address, then over time, the search will think you this is black hat technique.

2, outside the chain of anchor text construction to diversity, because of different pages, different content using different anchor text, so for spiders are also natural performance, after all, who can not recommend your site when the Hundred points foridom kind of anchor text.

3, in the construction of the outside chain, to ensure that the new and old sites have a chain of import. Because from the spider's Point of view, a website link from the new station is too unconvincing.

4, outside the chain from different PR value page import, there is still a part of the novice only to see the PR value, that the higher the PR value of the site's quality of the chain better, in fact, from the experience of the author, a new station outside the chain can not be all high PR value, which will let spiders think you exist to buy a link suspicion.

In short, outside the chain is the site SEO success or failure of the important factors, the site search rankings how, outside the chain is the main factor, if everyone in the process of construction in the chain, can be very good to do the above several aspects, then I believe that your station's external chain structure will not have problems.

This article from 366ec E-commerce Online Mall system original, original source: Http://www.366ec.com/news/431.html contributed to A5, welcomed the reprint and comments.