The construction system of mobile e-commerce is urgent

(reporter Shuje) mobile E-commerce is undoubtedly a new industry, brainstorming can help the smooth and rapid development of industries, "communications industry newspaper" (Network) interviewed a large number of experts and senior industry professionals, they all have high hopes for the development of mobile E-commerce.　　Assistant President of Beijing University of Posts and telecommunications LV: Mobile E-commerce is different from the Internet in LV view, the original Internet business model moved to the mobile Internet, will surely die. LV explained that, as the film can not be simply moved to the television, mobile Internet must be tailored to the business.　　Therefore, there is an essential difference between mobile e-commerce and traditional electronic commerce. In addition, the operator's business model has created obstacles to the development of mobile E-commerce, the traditional mode of operators is the mode of rail traffic, the network has a strong control, it constructs a traditional telecommunications sector and the traditional radio and television departments, the construction of a network and business is not separated mode.　　This business model seriously restricts the development of mobile E-commerce, because a telecommunications operator is not familiar with E-commerce.　　The development of mobile Internet and the development of communication technology with the grafting, so that we see a hope that it is possible to produce a very profitable, controllable, manageable business model, but also requires our operators to be able to make their own good e-commerce operators.　　International opinion, the original operators sell voice communications business, the future they want to sell platform, to have an open mind, so the community has a full opportunity to develop a better business. LV said that the development of mobile E-commerce also brings management challenges, because it is the combination of communication technology and Internet technology, so it will have the chaos of the Internet, but the internet is the world's happiest chaos, because similar chaos means creativity.　　But the controllable and manageable technology of mobile communication has put a reins on internet technology, so there is a profit model for mobile e-business, which will be controllable and manageable. National Informatization Advisory Committee member Chuchengyi: the need for 4 environmental construction in Professor Chuchengyi's view, the promotion of mobile E-commerce environment support has no delay. Before the development of mobile e-commerce environment may be immature, but in 3G licensing, the entire industry has formed a good trend of mobile e-commerce development.　　In his view, this is an irreversible trend, the future lack of mobile e-commerce, will affect economic development and foreign trade relations, so some economically developed cities, should be early to create a good environment for E-commerce.　　Chuchengyi said that mobile E-commerce has four key environmental needs to build, the first is the building of trust system, the transaction between the two sides on the Internet through a means to achieve mutual recognition, this is the entire mobile e-commerce establishment of the industrial base.　　The second is the security of payment, E-commerce is to involve money, this money includes not be stolen, etc., this is the premise of consumer rest assured consumption. The third is modern logistics, modern logistics is based on the network environment system, the informatization provides support for it. Commodity trading, about 20% of the price consumed in the middle of the logistics, due to our previous logistics lag, the cost is high.　　If the modern logistics approach, the cost of passing to the customer is low. The Forth is the credit service system, because the mobile Internet transmits the information barrier-free, establishes the unified standard credit appraisal system to have the natural superiority.　　But the establishment of the credit service system can not only help the enterprise to evade the risk, but also can help the establishment of the market order.　　Songling, director of China e-Commerce Association: to make up for the shortcomings of traditional E-commerce China E-commerce Association director Songling said that compared with traditional e-commerce, mobile E-commerce has many unique advantages.　　First of all, mobile E-commerce has the convenience of anytime, the traditional e-commerce has made people feel the network brought convenience and fun, but it is limited to the computer to carry inconvenience, and mobile e-commerce can make up for some of the shortcomings of traditional e-commerce.　　Second, our country in 2008 mobile phone users have broken through 600 million, far higher than the same period of 260 million netizens, based on such a large group of mobile E-commerce development space, will be much higher than the traditional e-commerce.　　Third, the handset has the Good Authentication Foundation, to the traditional electronic commerce, the user's consumer credit question is affects its development the big bottleneck, but the mobile electronic commerce has the natural superiority in this aspect. The industrial development of mobile electronic commerce is a very complicated social project, its industrial chain is relatively long, involving operators, equipment, service providers, terminals and so on.　　The effective integration of industrial resources plays an important role in the process of its development.　　Combined with the above advantages, with the release of 3G license, a series of favorable policies, China's mobile e-commerce development environment has been better improved, the situation, take advantage of, seize the opportunity given to us, mobile E-commerce will usher in the development of the spring.　　Director of Logistics Systems Engineering branch of China Systems Engineering Society Ho YUNFU: Mobile E-commerce will become the mainstream trading mode in Ho Yunfu view, after 3G, mobile E-commerce began to enter the development phase, and before, should always belong to the cultivation and exploration stage. 3G ago, due to the limitation of channel capacity, electronic commerce is basically limited to the Internet, but it is well known that the Internet is an open network, in many cases, can not form a closed-loop (the node is anonymous, do not have the pan-nature), and an economic activity can not form a closed loop, it is difficult to find an effective business model,　　In the economic language, it is difficult to realize the price of the market discovery. After 3G, the integration of Internet and mobile network is becoming more and more close, the network node has the real name and the ubiquitous characteristic, relies on this kind of network, may carry out the closed-loop economic activity, such more and more transaction activity will "move the electronic commerce", moreover many information itself will from the previous "production factor" gradually becomes "the final commodity" , that would mean that the types of goods and market capacity will grow at a geometric level, which meansThe way wealth is created and the amount of wealth it creates can vary greatly.　　From an economic standpoint, changes in the market structure are highly correlated with social progress, so this may mean a "big shift" in a society.　　From a more nuanced point of view, in the past, the success of E-commerce has great contingency, so there is a "burning money" argument, but later E-commerce May and "stall son" small business, there are all kinds of success possibilities, "burning money" era will become history. "The development and popularization of mobile e-business, the most far-reaching significance may be that it will change the organizational model of society, and the new social organization will certainly promote the transformation of social and economic development mode, the most direct performance has now been seen, such as the realization of the transformation of economic growth mode, to facilitate people's lives and promote strategic industrial development.　　Ho Yunfu So expressed the more far-reaching impact of mobile e-commerce on society. In Ho Yunfu's view, the current government-led mode of mobile e-commerce has the advantage of concentrating resources to do great things, especially in the initial stage of innovation activities, and can break through the resistance and promote the innovation in a substantive way. One of the characteristics of China Mobile's e-commerce development may also be here. However, this kind of government-led mode should be gradually transformed into a model of "Government creating environment and market leading development". "There is a saying in education," but the culture is not a teacher, and the role of the government in the market is similar. ”