The consumer Mall please keep up with the search times (ii)--------------------

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Next to the "Consumer Mall please follow the footsteps of the search times (a)--why let user point classification?" The topic, around the site search the question goes on.

The previous article mentions that many business owners have search in-site, so what's the point of not searching? In fact, the identification of the general search function and search engine is actually very simple. Search engines must have two points: (1) Relevance sequencing technology. (2) Word indexing technology.

Chinese word segmentation is a must for the site search engine of Chinese website. This sentence leads to my topic question: Why let the user play the space?

Perhaps the problem is largely not considered by the operator. Some even think that their product title has a space, the user would like to query the natural input space? This idea of taking for granted is not amenable to scrutiny.

The difference between Chinese and English is that it takes no spaces. The English language itself takes a space, but Chinese does not have a space. We can look at Baidu search in the relevant search. Which of the keywords, how many are with space? It can be said that most of them are not. Baidu Search in the beginning of the function, but also need to play a space, but not long after the need. The program will automatically participle.

According to foreign statistics, search success rate accounted for all 33% of the search. This is English, do not need participle, that is, all users will automatically enter the space in the case of success rate. What about Chinese? If in China, the input space is a kind of grammar, is a habit, that success rate is 33%. But China is not. We have to try to figure out the habits of most users if we want to make ourselves bigger and increase our sales. We can not force users to see a large piece of QA files, users are not interested, also do not want to see.

72% of users are used to playing more than two words to search for what they want, which also tells you that 72% of the search may require participle. 48% of users will enter 4 words to search, China's extensive text of the arrangement of combinations, our site search can be satisfied? I do not want to go back to the contents of the previous article to calculate the order rate. It can be seen that if 72% of the users do not enter a space for the first time, the result is that more than One-third of the users will leave, because not every user knows that the top of the grid can be found. Would that input 4-word users to enter 4 spaces? I believe the Chinese do not have this habit.

In fact, the role of space is in the query before the preprocessing of participle. We have no reason to ask users to do such preprocessing. Remember we are doing e-commerce, we use the Internet technology platform. We are not doing traditional trade sales. It's not just a competition between a simple price war and a service. In the dark of the Internet, technology is also not negligible. But the two of you guys? Do you always want to be a dick? Do not want to always do the penis to improve their skills. (Here I'll talk about search techniques, and then there will be other techniques to remind you).

There is a second-line integrated shopping mall, the family is still not thin, has been in Shanghai media advertising, in the industry is also a small reputation. The product volume is about 100,000. There are few in the country that can compare to this size. How much is remarkable? In fact, not so much as he said, plus a lot of books, the product is about 500,000. In fact, online sales are estimated not to exceed 400,000 per day. In fact, for the second line of the business, there is strength can be achieved on the scale and excellence, but in the user group is simply a few grades. Yes, excellence has been burning money to do the promotion, but if the promotion of the users to come if not find those goods to do? It is understandable that excellent search techniques are better in the form of a business-to-consumer. And the second line? You do need to enter a space.

From what I've observed, when the search technology goes beyond excellence, last year when it was said that it was profitable, we didn't discuss it. Some people say that when and excellence are playing a price war. I don't think so. Almost excellent price is much better than when the cheap, excellent free shipping, when unavoidable. But when you don't lose.

I compare two, the payment is similar, the logistics use is almost the same company, the product is similar, the price is superior than when the cheap, why when not to lose? When the search technology played a certain role. The excellent search engine has a certain defect in the granularity strategy of the word segmentation (of course, this is the application degree, and the other related technology is in combination with the problem). Lead to sometimes obvious products, but can not find. And when it's there, it's basically much better.

Google has almost monopolized the world's search, but not China. The reason is that the first word segmentation technology Baidu preemptive use, Baidu asked the Chinese professor of Linguistics to guide the formulation of Word segmentation strategy. Google today's word segmentation technology is not worse than Baidu, but why is not as good as Baidu? A step late.

You people, now is almost a starting line, a national Union of Statistics, the monthly advertising sales of more than million business is 4. And these 4 are pretty good in search technology. Don't be late. Taobao is coming up. How powerful is Taobao's search technology? Try it. It's a blink of an eye to make a vertical search any day. Please do not when the rise of Taobao, we are still let users enter a space. I also found in several cosmetics websites, you lose the space is not necessarily search. You think in the database query statement with a like to search out the relevant products? Engage in E-commerce, the boss can not understand technology, but you have to pay attention to technology awareness. Don't let other advantages be buried in technology. Not to let other advantages buried in a space.

Entering a blank space is the demarcation point of the service and user experience. A small space will determine the display rate of your product. Never lose a space. Because we can't find the reason, there is no reason to "God" enter a space.