The contemporary media responsibility reflected by the failure of the MA Airlines flight

In Beijing March 8 2:40 A.M., from Malaysiva to Beijing, Malaysia Airlines flight MH370 Flight, on the road lost contact. There were 239 passengers on board, including 154 Chinese passengers. Until the author deadline, there is still no information on the exact flight. However, in this incident, social media has come into view with an important and irreplaceable posture. But what we see here is a kind of "social media" spread that is different from the previous one-way, cramming, and speaker-style communication. Collecting and carrying the expectations and wishes of the people, I think this is also a social media type of prayer.

Online prayer, no new and old media points

On the morning of March 8 9:10, CCTV news Weibo posted the first # MA aircraft lost the link on the microblog topic, and became the topic of the subject of the host, thus starting a day of the topic live. When I write, the topic has more than 166,000 forwarding and more than 20,000 comments, CCTV news has become the first event in this incident to focus on the traditional media. And CCTV news in this microblogging message pioneered the use of "Pray for Peace," the language. Social media prayers from the official start of CCTV, the comments on the prayer Weibo, users on the microblog can be said to be the unprecedented united to pray for the more than 200 vivid lives.

The first of the top tweets shown in the 24 hour is the news that the Vietnamese military confirmed the crash at 13:34 today, and once again called on netizens to pray on Weibo. The microblog, which was sent by the traditional media, received 210,000 of tweets, exact messages, and collective attention, again refreshing the number of tweets from this social-press prayer.

Behind these forward comments are a real, eager people, for the # ma Air plane lost together # Common concerns, common concerns, common prayers. Is social media so easy to get together, at this moment the author's feeling seems to be in the student period, when the earthquake disaster, the school students gathered together to pray, students can see each other's eyes, warm heart. and social media let all this more without geographical separation, no time difference, just like each other in the side, in the eyes of eager to hope that they are safe.

This moment of social media, on the web, in society, there has been no new media and old media, whether you are online media, traditional paper media, television. There is no difference between the new media and the old media, and the only difference is: who is more concerned about the event; Who is really responsible for the media, worthy of respect for the media.

New responsibilities for social media presentation

The picture above is the author on Sina Weibo received the push information. I usually rarely use this micro-blog, usually take to dive, collect mail. The picture can see the tweet small secretary's push message, the above one is February 3 New Year's red envelope information, the following one is the March 8 # MA aircraft lost the link # the micro-blogging live events progress. Weibo's little secretary is the default concern account for almost all Weibo users, so this push is also a message for all microblogging users, using this level of Twitter to show the new responsibilities of social media.

Look at this micro-blog link, is directly linked to the topic of the link, from the beginning of the event to the recent release of the News have a "missing" module, the relevant responsible person contact, family insurance company contact. Whether the relevant family members or the general public can find relevant, useful information to help you understand the progress of the event. Make information more efficient and transparent.

Here is a mention of Japan. Japan is an earthquake-prone country, in the recent Fudao nuclear power plant accident, although the incident is extremely high, the scope of the damage is very strong, the follow-up impact is very powerful, but in Japan's highly developed information and communication, so that many people from harm, more importantly, to keep more people from panic. Through the Japanese television, radio, network, Mobile information, such as a full range of information transparency of the push, the rest of Japan did not show any panic, the use of a sentence, "A good life is the greatest help to disasters." ”

This shows the transparency of information, multi-angle information push for social events how important, through this time # MA aircraft lost the Union is very good show. The progress of social new media in this area is precisely because everyone knows the story and can guide the progress of things in real time, so that so many people can see the matter more clearly and pray for them.

This is the responsibility of the new social media. If not, of course you can, may be a little criticism, but also will understand, if done, it is not necessarily praise, on the contrary, there will be some people out of the opportunity to marketing, ruthless grant a meal, and do these later, will put all this to the public before, let everyone use a microscope to criticize it. But the good news is that Weibo did it this time, and most of it was positive feedback.

I think this is the definition of a media responsibility: you should do, you are not afraid of criticism, you insist on doing!