The content and corresponding solution of the reason analysis of optimizing the website keyword rank fluctuation

Absrtact: With the frequent update of search engine algorithm, many SEO optimization site keyword rankings have a large fluctuation, this phenomenon has plagued many seoer, in the process of solving the fluctuation project also make many seoer are hit, then I will combine

With the frequent updating of search engine algorithm, many SEO optimization site keyword rankings have a large fluctuation, this phenomenon has plagued many seoer, in the process of resolving the wave of the project also makes many seoer are hit, Next I will be combined with my optimization site to introduce you to the optimization of the Site keyword volatility analysis of the content and the corresponding measures, I hope to help you seoer back SEO optimization confidence.

First of all, we must know the reason why.

To solve the fluctuations of the project first to find the cause of the impact of project fluctuations, only to find the cause of the disease can be the right remedy. If the search engine algorithm adjustment is caused by the keyword ranking fluctuations in the fuse, then the site itself may be the cause of the keyword ranking fluctuations. Search engine algorithm in how to adjust, search engine optimization principle is not change "a center, two basic points", is the so-called million change is not away from it. So what is the problem with optimizing the site itself? How can we solve these problems? The site itself is the problem of two aspects: one is the internal problem of the website, the other is the problem of outside the station operation.

1. Site problems, optimize the site to analyze the problem mainly include the return of the page is smooth, whether there is a dead chain inside the site, title, meta tag is reasonable (whether there is a large number of pages in the site title, meta set the same), the density of keywords (whether there are keyword piling phenomenon , the site of the export link is too much, the frequency of updates in the station (station update the regularity), the site included in the page is normal. I usually use the query dead chain tool to analyze the internal problems of the site, through the Xenu This tool can be analyzed whether there is a dead chain, page reflow, whether there is a large number of pages in the title, meta set the same. Webmaster tools can be analyzed by the existence of keyword piling phenomenon, through the site: Optimize the site domain name can be viewed in the site included.

2. Outside the station problem analysis, the station problem analysis is finished, next is the station outside work. The work outside the station mainly refers to the analysis and inspection of the chain operation. Analysis of the outside chain usually we mainly analyze the project's external chain resources are a large number of deleted phenomenon, the deleted outside the chain resources are what types, as well as the number of deletions and the ratio between the new increment. For the analysis of the outside chain, in addition to the use of Google backstage outside the chain to export data, here to recommend a better use of the outside Chain query tool, backlinkwatch.com, through this tool to query, you can very clearly see, the chain exists problems, including the problem of external chain, the deletion of the chain and new problems , optimize page problems, etc.

Secondly, according to the cause of the project fluctuation.

Based on the above analysis, we have been able to cause the site keyword rankings of the reasons for the fluctuations are clearly analyzed, then we need to solve the problem. For the resolution of the fluctuations of the project also need to be within the station and two outside the station.

1. In-station problem, I personally think that the problem in the station must be solved quickly. What is fast? is to find the problem, as long as we can solve the problem is to have an immediate solution to the concept, do not form a bad habit of procrastination. Need other personnel to solve the problem (usually the part of the optimization is the need for other personnel to modify the changes, such as program calls) must be timely to develop the corresponding solution plan, clear time to resolve, and in the planned time to solve the problem.

2. Outside the station, the problem of resource construction is required. For the original resources, sorting out some of the better resources to focus on maintenance, good maintenance plan. According to the external chain resources of the deletion of posts, do a corresponding increase in the chain plan to ensure that the number of chain in the short term can return to normal. At the same time we can also according to the competitor analysis, find out some new, high-quality outside the chain resources in time to our optimization site injected fresh blood, in the operation of the key to do a good job of resource monitoring, tracking and inspection work, master the stability of resources.

Finally, the fluctuation project solves the monitoring target's formulation.

Fluctuation project in the solution process I suggest you SEO webmaster do is based on the actual situation of the project to set the stage of the project monitoring objectives, usually a project operation of a cycle for a monitoring point, each to achieve a monitoring to see whether the goal of the node to meet. If the project node goals are not reached, we need to analyze the solutions we have developed, so that we can find out the problems we have neglected in the process of wave project resolution, constantly adjust and perfect our operation plan to reach the final goal and solve the fluctuation project.

In the wave of project solutions have a lot of SEO webmaster, the use of a new site to replace the keyword optimization operation online. But I personally think that as long as the root causes of fluctuations in the project to find out, it is relatively easy to solve, but also to help save the site to create new parts of the cost. Of course, this is only my personal point of view.