"The content is king, the chain is Emperor" do not cart before the horse

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Do not know when, "content for the king, outside the chain for the emperor" This sentence became the most SEO motto, and even Epitaph. This also has the "King" big, or "Emperor" high This topic. For historical reasons, in China and even East Asian people's concept, the emperor nature is greater than the king. Therefore, whether in webmaster forums, or SEO articles, I see more emphasis on the importance of the chain. I do not deny the importance of the chain. But two bowls of water can not leveled, in each SEO practitioner's heart, also can not do to the content and outside the chain of the same, so also have who first who, who is this, who is the end of the problem.

The outer chain is the book, the content is the end

This idea typically manifests itself in the expectation that by deploying a large number of external chains to improve the ranking of keywords, resulting in traffic, later to enrich the content. This optimizes the website often has the beautiful data, especially outside the chain and collects, the flow also naturally then rises. This is understandable, but deep look at this outside the chain for the first order of optimization, due to the neglect of user experience, content and other construction, so the site user viscosity is not high. is reflected by the keyword import flow, often transfers rate is very low, user access depth is not high, the user to repeat, once, second visit accounted for a higher proportion.

Again and again, this is actually a new visitor on the side, losing the old visitor. Outside the chain of mass deployment also means that the quality of the chain is low, which naturally also buried the curse. Once the chain of large loss or stop optimization, the early accumulation of the rankings, flow may be in a short period of time disappeared.

Content-oriented, outside the chain for the end

This approach is naturally to ensure high-quality website content and good user experience, and then consider the deployment of the chain to bring traffic. This is like a snowball, to high-quality content sticky old users, and then chain-driven rankings, so as to import new traffic, bring new users. This is a gradual process, although the explosive growth cannot be expected, but the flow of traffic will continue to rise steadily.

and high quality content, especially original content, means high quality outside the chain. With the increase in the weight of the site, the original content of the chain will naturally increase. This form of the chain naturally belongs to the search engine favored high-quality outside the chain. Weight, ranking and increase in traffic flow is natural.

The content is inside, outside the chain is outside, one inside one outside, complement each other. Content is as important as the outside chain, but "resisting must be first." I think the content is this, outside the chain is the end, only to understand this, we will not the cart before the horse, SEO can go more and more smooth. Article original, reproduced please indicate the source 788 China door and window curtain wall Talent network http://www.788job.net, thank you!