The content layout of millet

Millet game general manager Shang confirmed: Millet "Troika" one of the rice chat business has been zoned into Millet Mutual entertainment, to the original rice chat team with the original Millet Game Center team, Millet will form an interactive entertainment business group, the group business content including games, information, video and so on.

With this business adjustment, Millet finally began to enter the outside world two years ago to look forward to the state: hardware small profit margins even negative profits, the use of hardware spread through the entrance, through the sale of content to obtain revenue.

At present, the content layout of millet mainly starting from the following points:

1. Through the rice chat and miui two channels output content.

Shang said that the task of the Millet Mutual entertainment is to manage all the entertainment content on the millet platform, and through the rice chat and miui two channels output to millet users.

In the MIUI, the Millet Mutual Entertainment realizes the content output mainly through the pre-installed app form;

And in the rice chat, micro-letter, MO has proved that voice im in the content distribution of the powerful, Millet Mutual entertainment will emulate, will be rice chat into one of the content output channels.

Shang said that the current definition of rice chat is not the market general voice IM, but serve the rice noodle social software, its user groups will grow with the millet users.

2. Mobile game is the start.

Shang said that the Millet Games Center will start the intermodal transport and the single generation business, for the proportion, will be in the industry general standard, more inclined to the developer some.

Currently in the field of mobile phone game distribution, Millet has achieved a voice right. There is a senior practitioner in the field of Hand tour, the single from active users, Millet Game Center has the ability to compete in the industry's top five of the hands of the channel.

According to Millet official information, the Millet Game Center last December water 30 million, MIUI 30 million users, half of the Millet Game Center active users.

Moreover, millet channel capacity is fast growing, millet this year's mobile phone target shipments of 40 million, if the sales reached, by the end of the time, the hand of millet distribution capacity will enter the first camp.

3. Millet never from the research hand tour.

Previously, millet to 20 million U.S. dollars invested in Jinshan Games subsidiary of the West Hill, but also the industry revealed that Lei is in the name of a wide range of individuals to explore the field of hand tourism investment objects.

This led to the outside world for the millet from the study of the speculation, for this, Shang said, at least foreseeable for quite a long time, millet will never self research mobile phone games.

However, Shang does not deny that millet will be in the future of the West Hill home, such as "Brother Enterprise" products to give care.

4. Millet consider investment video studio.

According to the business order, Millet Mutual entertainment at present the first set three business direction: games, information and video, which information will be a little bit of information on millet investment.

And for the most imaginative video business, Shang said, Millet has reached a cooperation with the Thunderbolt, will rely mainly on "brother Enterprise" thunderbolt to do.

Sohu It has previously reported that Millet has been with the Thunderbolt to reach an alliance relationship. Shang said that the future thunder to look at the content will be through the millet box, millet TV output users.

In terms of content layout, Shang said that Millet will not buy film and television copyright, but is considering the investment of one or two movie and TV companies, filming the content such as homemade drama.

5. Millet mobile reading business.

In fact, in the content level, Millet also has its own mobile reading business, is to see more of its reading and millet novel platform, the latter mainly provide network novels.

For more reading business adjustment into the possibility of mutual entertainment in millet, read the head of the reading Hu Xiaodong monk into all denied that there is this plan.

But it does not affect the reading business becomes the important link of the millet content industry chain, especially the network literature field of millet novel is becoming the focus of the big Internet company contention.

Hu Xiaodong said that the millet novel will soon start pre-installed in the Millet mobile phone, the number of users is expected to quickly surpass read more.

According to the public information, read more reading at the end of 2013, the number of users 25 million, paid users for 350,000, daily turnover of more than 60,000 yuan.