The content of the foundation of website optimization

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Many friends write articles when they will mention the concept of Wang, in fact, everyone is very clear about the importance of the content of a site, but more of it as a tool to optimize the ranking of the site, rather than see that it has a decisive essential significance. Although it is the simplest and most basic thing, I think it is necessary to mention it again.

Why pay attention to content

Remember that there seems to be a marketing concept called differentiated marketing. How to Kill a blue sky in a Red Sea, the particularity of the product, the difference of product may not be the decisive factor, but it must be a very important factor. Similarly, in the mass of the article, if your site is full of "replicas" I believe will soon be abandoned, if coupled with the fierce competition, it will certainly lose very miserable. From the customer experience above, the site face directly is the user, the content does not do well, how to talk about experience, how to retain people. The site is not necessarily very beautiful and gorgeous, but the lack of content is absolutely unforgivable. Whether from the customer experience or the friendliness of search engines, the content itself should be the most important site building.

How to update content

We can recall if our website is so updated. Every day to find a few related articles, change the title, change the head and tail, false original substitution original, this way even if completed. Do not know whether friends have found the recent Baidu for false original also began to punish, too much plagiarism and the same search engine can no longer be interested, and the corresponding results are included in the reduction, the site down the right, the main keyword ranking disappeared. Even if you do all your strength, the rankings are hard to come back to. Think again about why, it is in this content. To know that the site's optimization update is part of the content itself is the core of things, content is the reason for the engine visit.

Since false original has not been able to attract search engines, then we will be original! An article is not how to measure the original, there seems to be a lot of standards. I think as long as the similarity is not greater than 50% to forget it. In fact, there are many ways to write original, original and not so difficult to imagine. Here is a lazy person method introduction: "Choose the title, borrow East borrow west"

This is the easiest way to choose a title. For example, a weight loss type of site, you can first look at some of the big Web site that day update the title of the article, and then determine their own. For example, someone else's title is "10 Ways to lose weight" so you can set the title "the most effective 11 weight loss methods recommended" and so on. The title is ready, then "borrow", of course, this "borrow" also have the skill. The goal is to lose weight method, directly in the search engine input "weight loss method", in a large amount of information to select a few articles, each article smoked two methods out, their own sorting order, put the picture. A piece of original will come out. In short, computer topics, artificial participation, things to the brain, sufficient sincerity.

Of course, the site content update will have a lot of skills, such as hot selection, the establishment of the title, the law of the release of updates and so on. Website optimization is a long-term complex system process, here just want to remind friends to pay attention to the content of the construction of this problem, because this is the core core, do not do well may be naught, do not want to cheat too much, the cart before the horse, do the content well.

Wish you all a happy, the website is better. Article from Guangzhou Workplace Show e-Commerce Co., Ltd. (www.zhichangxiu.com) seven, welcome to exchange the discussion QQ 1132635773