The content of website promotion must be open enough

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Moderator shanyou: I used to be in Sohu, every time I see something new comes out, we always say a word, said let him first to do, he completes after we imitate is good, on our platform to do than he, many people do not believe, I do not believe this. After I started my own business, I did find that a new company, a new website from 0 to 1, is really difficult and difficult to do one thing. Although I have done five or six years of time, but also done a few traffic, but really think it is difficult.

Today's speakers include our very famous, my idol Mr. Bo, his speech topic is the new sharp network company how constructs own marketing strategy; Qin's speech is "265 Network marketing experience sharing", Kosching speech is "How to achieve the best marketing effect through the Network Alliance Marketing", Good, We first welcome the industry's most popular Bo speeches.

Bo: Today called Alexa500, in fact, I do not know about Alexa, because I have written an article, I think the alaxa of the abnormal attention caused by the pursuit of flow, as the quality of the flow is not important. Some Web sites to pursue garbage traffic, the Alexa appears to be very good-looking. Some even get money, but it's hard to create value for users. I am more concerned about Web2.0, in fact, many of our founders are Web2.0 entrepreneurs, if you are Web2.0 entrepreneurs, I think you should be more concerned about not traffic, but your users. I have always felt that should be more emphasis on your site there are many active users, I think this site is the most important thing, especially to do Web2.0 directly to provide users with the site, I think the user experience is the most critical. Today we attended a community conference, the conference theme is "Word-of-mouth marketing", there are a lot of websites through Word-of-mouth marketing, has never done advertising. Just now Deng said, they have not done advertising, is the word of mouth, is your user said well, and then introduced to other users. I even think that the value of Word-of-mouth marketing than advertising value, if you take 5 million from Deng, then you put 2 million to CCTV, 2 million to Sohu, I think the site has been very difficult to do.

I think there are many entrepreneurs who are very good at using Word-of-mouth marketing. In fact, today in the Community Congress, (watercress) Bo said (watercress) of marketing, in fact, watercress is very good use of word-of-mouth marketing examples, he spent very little, he is quite a person to pull, I think it is right to pull. Also Bo said, your things are better, your product is better. You want users to help you promote, first of all to give him a good thing to use. If I use a thing, I feel good, I will naturally introduce to the people around me. Especially when people ask me what digital camera is good, I think this digital camera is good, I will recommend to him, this time I was to help digital camera to do word-of-mouth marketing. But I did not get the benefit, in fact, this is a very low-cost marketing strategy for entrepreneurs.

In addition to good products, I do not think that the product is good will be able to allow users to use, the past that said the wine is also afraid of the alley deep, or to have some promotional means. Promotional means I think there are more important, in fact, it does not need to spend too much money. The first is your search engine optimization, SEO is a long-term valuable thing. Make it easy for your target users to find you through search engines and get to know your product. I think a lot of websites also want to do SEO, but some bad optimization is the search engine to punish. In the end it's your chicken that doesn't eclipse the rice. In fact, the normal optimization is to make your Web page standards, many people do not agree with the standards of the common-level, web standards is very important. We often see our search on the Internet some things, some keywords, often a very humble site in front of the line. In fact, I have observed some, they are very simple, that is, their web page is very simple, but very standard. Compliance with standards for different browsers, support for different terminal devices is beneficial. Therefore, I think the search engine optimization is to do the site marketing a long-term return of investment, this is very worthwhile, this is the first.

The second is openness. We can see some successful Web2.0 websites in foreign countries. YouTube, for example, has a very big feature of openness. He lets his videos be embedded anywhere, embedded in anyone's blog. This openness is your product first, the user is willing to use, equal to you let your users become your promoter. I think this is the most bad thing in China, domestic websites are very closed, do not want to let their own things open, do not want to let their own things easily embedded in other places.

Some days ago we saw Sina, Baidu, including NetEase, their blog pictures are not allowed to reference other aspects. The pictures I see show only for Sina users. The result is that I see a lot of people are unsubscribe Sina products, because he felt he could not see what he needs to see, the normal provision of services are not done, I think the key is an open question. Last year the United States had a website called (my blog), he used to do (blog) statistics. In fact, there are many websites that do (blog) statistical analysis in the world, is a free tool. It has no characteristics, has been slow growth, the result suddenly he had a person inside the company came up with a thing, said you embed code inside, you can see who visited your (website), the blog has a head, you can see the avatar directly, this thing a push out, all of a sudden fire. By the end of last year, it was bought by Yahoo. In fact, it is also an open, of course, this openness is not entirely open to others, others will use, this kind of thing must let the user feel new and valuable. This openness can give your site very, very much external links, but also conducive to search engine optimization. Because I used to do the editor-in-chief in Donews, it is also a community website, I did not go to do pioneering work, most of you are entrepreneurs, have a more profound experience to do the promotion, I would like to play ads do not promote a little, now VC also does not allow him to spend a lot of money advertising. If you can skillfully use some of the existing Internet tools, the use of Web2.0 users share the desire, as well as your site can be quickly done. That's all I'm saying.