The content station has died, the search engine has let the user stop in search!

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Note: When text search is no longer a mainstream search, when the era of pluralistic search arrives, a Web site that offers a variety of content will regain more opportunities. Perhaps, the arrival of the pluralistic search era, will again be the vast number of small content site of the spring arrival!

Prior to the IPO, Larry Page, the founder, said he wanted users to "leave Google as soon as possible and where to go". This may also be the original intention of the search engine, the search engine is only as a transit point for information indexing, connect users and Content station a tool or platform, as a large amount of information on the Internet portal.

But now, search engines are no longer a vast number of small content sites of friendly partners, search engines have almost let users stop in the search engine. We tried to smooth out the changes of the search engine over the years:

Search is index: An index of information used to facilitate user queries

Yahoo has played the internet hero of this period, from the time of the search of the artificial catalogue to the progress of machine text retrieval. Strictly speaking, Yahoo's classification directory does not count as a true search engine, but by directory classification of the site link list, to a certain extent to help users understand and find various types of Web sites on the Internet, access to a lot of unexpected harvest. Navigation site is similar to the typical directory index representative, the current domestic hao123 and 360 navigation still has a wide range of users.

This period, the search engine more just linked index, can be said to be a search or index.

Full-Text search has created a new era of search engines, and Google is a well-deserved global representative.

Search engine by crawling links, combined with the importance of Web content and similarity to improve user search information quality, really opened the search era. From the point of view of information organization, search engine is a two times organization tool of network information resource, it is to classify the large amount of information distributed on different network server to organize into easy query form. From the point of view of information retrieval, search engine is a kind of online retrieval platform which is used to inquire all kinds of information in the Internet, and to organize and render the retrieval results in the way of Web pages.

During this period, search engines opened the era of content indexing or information indexing. From the index URL to the index page content, the search engine has been developing rapidly. At this point, the search is information.

Search as result: from index to result

Now, search engines are quietly changing, and they are no longer just portals, they are no longer just indexes, they start to play the role of destination. Take two representative search engines--Baidu and Google, for example.

From the Baidu Minimalist homepage

July 31, Baidu officially online a very simple version of the home page, changed the 7 years of home style. On the surface, Baidu Search Home is more concise, in fact, is more content, which is also Baidu "box computing" technology and application of an upgrade.

For example, in Baidu Search song "Small Apple", do not have to point to open the page, you can in search results page directly to listen to songs, and have lyrics, download and other intelligent services; When searching for the key words of a star, the relevant encyclopedia, pictures and his/her works and other information are clear Even the right side of the page can display related characters or hot spots related to the star character. (for example, recent Jaycee names, Ko Jindong).

From Baidu's Aladdin plan, box calculation, intimate search, such as a series of measures to the current minimalist home, are trying to achieve a goal: Baidu is the result. Users just stay in the Baidu search page without the need to open a Third-party content site, you can meet the needs, get the results they want.

Google is criticized by the Wall Street Journal for pushing its own content

The Wall Street Journal wrote that once users searched a hotel in Google, they retrieved 10 text links to major online travel agencies and hotel operators. But now, the first page of the search results shows evaluations, photos, and hotel room quotes. Want to find the Italian restaurant around New York Times Square? Google will show business hours, location, phone number-just click on the smartphone screen to dial the restaurant directly. Want to buy auto insurance in Britain? Google can compare the policies of each company.

These results highlight important changes in Google's core business, as well as a gradual shift in the basic meaning of search. Under Page's leadership, the technology giant is no longer just a Web index company, but an internet destination, providing an outlet and channel for a growing array of Google services. The shift is significant both for Google's own business and for the millions of of companies that rely on Google's search results to survive.

Google believes that directly in the search results for the user to provide answers to the facts, you can save a lot of time, to avoid the click of the link to the red tape procedures.

From the index information, let users go to the relevant site to find satisfactory answers, to directly in the search results page to provide users with the answer, like Google said to allow users to save the click of the link time. The previous "Search-click-Answer" has now become a "search-answer", which also means that many sites reduce the likelihood of getting traffic from the search engines. The future of the search is likely to become a monopoly results, provide a large amount of information in the search engine will face "0 traffic" embarrassing situation, and only with the search engine cooperation platform or large-scale sites will be better development.

Author: North Drift scholar, Source: Lou Blog (micro-letter/qq:13340454) http://lusongsong.com/reed/1151.html