The contention of mobile internet highlighting mode

With the rapid development of mobile Internet, its business model has become the focus of contention. In the Summer Davos Forum, which was held yesterday on the theme "How to shape the future economy", the world's largest mobile security maker, NetQin, said technological change was no longer enough to meet the development of mobile Internet, and innovation in service mode was the key to future success.

In the mobile Age

Great Business Opportunities

At present, the world economy is facing downward pressure still large, uncertain factors, financial market continued turbulence, the growth of international trade significantly decline. How to shape the future economy, enhance the competitiveness of countries, bring new hope to the global economy, is the main topic discussed in this forum.

Schliwei, executive director of the World Economic Forum China, will bring together the leaders of the world's advanced economies and a new generation of industry champions, fast-growing multinationals and social stakeholders in this year's meeting to focus on how to promote global recovery and shape the future economy.

With the continuous popularization of 3G network, mobile internet equipment, smart phone and other hardware, the mobile Internet has developed rapidly, which makes many investors smell the great business opportunity of industrial development.

In the first half of this year, global mobile Internet investment amounted to $3.9 billion trillion, up 1 billion dollars over the previous year, to a record high of 2001 years of data, according to a new study published by Investment bank rutberg& Co. The heat of the mobile Internet has also contributed to the revival of the telecoms industry, which is believed to bring more opportunities and new business models to other industries as the mobile Internet expands to more.

Technological change

Trigger new changes in the market

Renren CEO Chen has said that mobile Internet is the trend of it technology revolution. The technological revolution is bound to bring changes in the market, and the technological revolution brought by mobile internet has led to the decline of former aristocracy Motorola and Nokia.

Motorola globally laid off 4000 people and closed 1/3 of its institutions. Nokia also faces continuous losses and shrinking market share, and the recent launch of a new WP8 mobile phone has been widely seen by the industry as a final effort by Nokia. And ZTE, Huawei and other domestic brands but seize the opportunity to rise rapidly, the market share ranked fourth and sixth.

Industry insiders believe that the role of foreign entrepreneurs who have served as a model for China will change in the future, and more successful Chinese entrepreneurs will emerge in the future. Western entrepreneurs attach importance to system management and process construction, pay attention to long-term planning, enterprise strategy formulation has a scientific process, many enterprises support innovation but sometimes too conservative. Chinese entrepreneur management with people, more attention to short-term planning, corporate strategy is more personal opinion-oriented, for innovation is bolder, sometimes dare to gamble.

Service Innovation

will be the focus of future competition

As China's first listed mobile internet company in the United States, in the Davos forum, NetQin CEO Lin Yu said that the success of the Network Qin is technological innovation and service innovation, the user's experience and demand as the largest standard.

At present, most mobile internet companies ' strategies are mainly embodied in "fast" and "sense of direction", but the problem of homogeneity of products is becoming more and more serious, when an application gets attention, there will be a large number of imitators. Such technical barriers to the requirements of the future will gradually strengthen the consumer gradually demand for products, and then further down the development may require manufacturers to establish some technical threshold, in the technology has some unique place, can solve some problems for users.

"Technological innovation is a prerequisite for success, and service is a key factor in ensuring future success and long-term development of the enterprise." This is also the pursuit of the Network Qin, only to meet the needs of users, access to user recognition, to obtain an unbreakable foundation. "Lin Yu said.

Experts pointed out that, as the market becomes more open, the competition of products will become more and more fierce, homogeneity of the phenomenon is becoming more and more obvious. The competition between the future enterprise products will be gradually transferred to the service.

Commercial newspaper reporter Wu Chenguang