The contest of 3D TV technology staged schools

The launch of 3D TV is a revolution in the TV industry, and the current 3D TV market is playing a two-polarized technology camp with the active shutter.　　Affected by this, 3D TV prices are expected to further pull down, to achieve "civilian". This reporter Zhang Wei reported "may" holiday, domestic and foreign major household appliances manufacturers have seized the golden time to vigorously publicize their 3D TV, the overwhelming 3D TV ads feel like do not look at 3D TV is outdated. The launch of 3D TV is a revolution in the TV industry, and the current 3D TV market is playing a two-polarized technology camp with the active shutter.　　Affected by this, 3D TV prices are expected to further pull down, to achieve "civilian". Technology since the advent of 3D TV, according to the display technology, color TV enterprises are divided into two camps-active shutter type and polarizing type. The term "polarizing" sounds biased, so LG Electronics, which has always been adept at packaging products, has given it a new name-"No flash". Although at the beginning of the year at the American International Consumer Electronics Fair, LG Electronics has just shown the use of active shutter technology 3D TV, but LG Electronics vice President Li Tinghan has firmly said that LG Electronics will be fully discontinued active shutter 3D TV, all future 3D products will be used without flash 3D technology.　　Li Tinghan said, after research and development and comparison, found that no flash-type 3D TV more advantages, that is, "not flashing" is healthy. Industry insiders generally believe that the LG electronic decisively discontinued the active shutter type 3D TV is intended to target the same Korean manufacturers Samsung Electronics.　　Previously, in the Samsung electronic LCD division hosted the "Full HD 3D partner forum", Samsung electronic push shutter type 3D TV, Samsung Electronics Co., Ltd. LCD Division CEO Zhang Yuanqi Bold, Active shutter technology is the only way to achieve Full HD 3D screen technology. Zhang Yuanqi said that polarized 3D TV because the picture is left and right eye separate polarized light, the vertical resolution will be reduced by half, the definition can only reach the SD level.　　According to the National HD standard, the resolution of the full HD display should be 1080 lines, while the polarizing 3D TV screen will be separated from the left and right eyes and displayed in the same space, the vertical resolution is only 540 lines. LG Electronics is abandoning the active shutter technology, as if it were declaring war on the companies of Samsung Electronics and the active shutter technology camp. Industry analysis, Active shutter 3D technology in energy saving, screen clarity and visual angle have a greater advantage. Active shutter type 3D TV relatively energy-saving, mainly because the polarizing-type 3D TV panels need to add a layer of polarizing film, and this reduces the original brightness of the TV, so want to normal display images need a more strong backlight, which produced a high energy consumption problem. When playing 3D screen, the vertical resolution of the polarizing 3D TV is halved, so the screen is only the SD level screen, and the users can't enjoy the 3D screen of Full HD. In addition, the polarizing type 3D electricVisual angle is very small, and active shutter type 3D TV does not exist up and down visual angle problem, viewing scope is more broad.　　The clique has always been, the two major 3D television technology Door faction confrontation, at present both sides are still deadlocked, which kind of products will become the future of 3D TV mainstream is not known. In the Full HD all HD 3D partner forum, TCL, Changhong, Hisense, Haier, Konka and other well-known domestic television manufacturers have said that the adoption of Samsung Electronics Full HD 3D panels, plans to the full HD 3D TV March. The manufacturers also jointly released the "Full HD 3D" new logo (logo), in the future will be the logo as a TV manufacturer and other industry partners to use the logo together. Previously, Samsung Electronics also united Panasonic, Sony, Haier, Sharp, changhong and other television manufacturers set up China's 3D television promotion Alliance. All members of the consortium adopt the active shutter type 3D technology. LG Electronics is not alone, currently selling the best two Chinese TV manufacturers Skyworth and Hisense are on the same front with LG Electronics. Skyworth has a full use of polarizing 3D technology, Hisense is gradually increasing the proportion of polarized 3D products. A competition for the supremacy of 3D TV is being conducted between domestic and foreign TV manufacturers.　　In this respect, senior personage in the industry said that the Korean enterprises against the challenge, Japanese companies stand idly by, Chinese enterprises passively follow, the competition pattern of 3D TV has already formed. At the same time, in the panel area, which is regarded as the lifeblood of the color TV industry, Samsung Electronics and LG Electronics frequently move in China. Recently, Samsung Electronics shares the TCL Group's high-generation LCD line project, and Tcl, Suzhou Industrial Park and other contracts signed, jointly established in Suzhou Samsung electronic liquid Crystal Display Technology Co., Ltd., engaged in the first 7.5 generation line TFT-LCD panel production and sales. Samsung Electronics and Tcl "Hug Regiment", LG Electronics and Skyworth become "best friend".　　Last year, LG Electronics in Guangzhou's High Generation panel project pulled into Skyworth as shareholders. Luo Qingxi, senior director of Paller Consulting, said the situation was a battle between panel giants vying for strategic partners and has now formed a pattern of confrontation between Samsung-TCL Alliance and lg-Skyworth Alliance. For Samsung panels, seizing Tcl is just the first step in its control of China's panel market, and its bigger ambition is to upgrade from 2D to 3D via LCD TVs to become China's largest TV panel supplier.　　LG Electronic Idea Expatiating, its fight for Chinese TV manufacturers is the magic weapon is lower cost not flash type 3D LCD panel. Prices speak from the silent to the sound, from Black-and-white to color TV, from 2D to the three-dimensional, Chinese TV manufacturers are entering the third phase. China's LCD TV market will increase from 45 million this year to 57.77 million in 2014, with LCD TV sales expected to rise from 2.29 million units this year to 13 in 2014, according to research, a market researcher.920,000 sets, the market prospect is broad. Facing the broad 3D TV market, Samsung, TCL and other manufacturers in this year launched the latest Full HD 3D technology, TV products and more lightweight 3D glasses. Looking at the major color TV brand released new products, 3D TV has been from last year's market star has become the protagonist of this year.　　After more than a year of market development, 3D TV technology is increasingly mature, if the price of products significantly lower, 3D TV will quickly become popular in urban household consumer market. "The main problem with 3D TV entering the market is the high price, which discourages consumers." Lu Xianbo, Deputy Secretary-General of China Electronic Commerce Association, said that with the popularization of 3D TV, its price will be expected to achieve "civilian".　　The land Edge Wave emphasizes that the competition of 3D TV still depends on the price. Gome, Suning and other home appliances store related people think, consumers for the current intensified polarizing and active shutter type 3D TV technology controversy seems not interested, consumers more value is 3D TV brand, quality and price. At present, China's overall market penetration rate of 3D TV has exceeded 6%, the size of the layout from the oversized size to small and medium-sized expansion, the price is further down. Industry experts predict that with the maturity of content and technology, 3D TV will become the mainstream of the market in the next 5-6 years.