The continued war of the Money Fund and the increasing of electricity

With the growing size of the "balance treasure", the charm of the money fund is being understood by people who have not been familiar with it. 　　For the banking channel, under the booming of internet finance, also in the recent active deployment of the channel sales, but the partners are often their own bank funds, the fund companies believe that the bank's move to "defend the lost ground" means stronger than winning intermediary business sales. The bank increasingly attaches importance to the base reporter learned from the channel, in September, the construction Bank is in Sichuan, Suzhou Branch pilot set up a letter money market funds automatic redemption, the two places with Dragon cartoon, financial card users, if the securities trading function has been opened, you can sign the automatic redemption of the Monetary Fund, The user may set up the account to purchase and redeem the Money Fund's launch month separately, the bank automatically according to set up the fund's purchase redemption. In other words, the bank card can be directly to the account balance automatically purchase to become a cargo base. 　　It is understood that such a model is very common abroad. Coincidentally。 At present, Suisse and ICBC cooperation of the Bank of the Money Fund credit card has been in operation for a certain time, this credit card automatically binds the credit card financing function, can also set the automatic purchase limit and redemption limit. 　　According to reporters understand that some of the banks in Shenzhen are in close agreement with the fund, the same launch of similar innovative products. The initiative of banks to promote the sale of money market funds has surprised many fund operators. They told reporters that in the past banks were generally "shielded" from money-market funds because of fears that money funds would divert deposits. But the head of a Shenzhen state-owned bank, Kim, told reporters actively promote the cooperation of the cargo base, the main reason is that the head office of the sales channel is very worried, fund companies and Taobao and other channels of cooperation effect if magnified, the Bank fund sales intermediary business to reduce not to say, saving move will intensify, in a sense of crisis driven, 　　To work with banks to fund depositors. Funds are actively involved in the electricity business executives believe that in the introduction of financial management, payment and other functions, money market funds more like a "reservoir" to attract customers to stay, you can use this to expand the cooperation with various industries, so the products have been neglected in the past to become the object of competition, and in the promotion of money market funds, Many banks and banking funds are trying to learn from the electrical business. It is understood that there are large state-owned banks and even the introduction of a class Taobao "mall", the mall's payment is logically borne by the banking system. There are also fund companies trying to close to such dealers, "now as long as the new Internet finance Company, the company's leaders want us to contact them quickly, one is now the fund is too difficult to sell, two is perhaps to come out the second ' balance treasure '." 　　"The staff of the marketing department of the fund company told reporters. More companies actively infiltrated into the electricity business, such as the people's Livelihood and Silver Fund subsidiary, on the participation of the people's livelihood has just been formed, from the scope of business, Minsheng's model and Ali Finance has a significant part of the overlap.