The continuous life of the introduction of healthy juice package semi-finished products with + peripheral distribution

Continuous life using the line under the Farm + online O2O model, to a healthy life for the concept of members, regular launch and delivery of agricultural products. Since doing this project, Leo has become particularly sensitive to information about healthy living, not just from the perspective of his own life, but from the way people are living healthily. He notes that the juice and other juice products are getting more attention, at least the meaning of fresh juice for healthy living is accepted by many people. But he also saw that there was a big misunderstanding. Leo was a Chinese student who grew up in the United States, majored in Chemistry, and published medical papers in the United States. Later, also consulted some experts, he did not recommend that fasting, drink 6-8 bottles a day to replace the diet of the Qing body detox juice, that the body is dangerous ", but advocated the fruit and vegetable juice into the daily diet. So, he felt that can do something, not only in line with the modern people's demand for health juice, but also with the continuous life of healthy living "positioning, can fully integrate their own products into it." Thus, this August, the continuous life of the introduction of a healthy juice set meal. Unlike many of the popular detox juices available on the market, the continuous-life juice package is primarily a dietary supplement to the daily diet. Also has a special formula combination, but the function of more extensive positioning, including morning power, slimming, fitness three kinds of energy. and its formula is directly to consumers. Continuous life of fruit and vegetable juice products sold to users are semi-finished goods, users need to squeeze themselves. The so-called semi-finished products, that is, can be cleaned in advance of the juice raw materials, or fruits or vegetables, will be able to deal with the preservation of the material in advance of cleaning, cutting, according to the dosage of the package for independent packaging, and then delivered to the user hands. The purpose of this is to enable users to see what the raw materials are and how quality is. "said Leo. After the member orders, the continuous life weekly dosage of semi-finished products distribution once. Healthy Juicing Package "before the launch, after 2 months of preparation." Mainly research and development of formulations, to find suppliers, packaging testing and so on. The live farm produces seasonal vegetables, fruits and eggs, and part of the juice package comes from its own farm and partly from suppliers. Leo Introduction, the current supplier mainly from Shanghai Local. Because is the member to book, and is the week is the unit distribution, therefore the purchase quantity and the time is also relatively stable. Just because it is only just beginning, the purchase volume is not very large, so the purchase price can not form a certain discount. They spent a long time doing semi-finished production and packaging tests. In order to maximize the freshness of the vegetables and fruits in a week's time, at the same time minimize the user to squeeze the preparation of juice, as fast as possible, so spent a long time to test which fruits and vegetables can be cleaned in advance, cutting good, including packaging when the need for multi-layer packaging, need to pay attention to the packaging of breathable and so on. At present, the continuous life of the use of Third-party logistics and cooperation with the way to distribution. Because the current life of users mostly in Shanghai local, raw materials are also from theSea, so logistics basically solve the problem of the last kilometer. Leo Introduction, Health juice set meal is a continuous life launched a semi-finished product, there will be other categories.