The conversion rate is higher also depends on the flow

Absrtact: When eating out with friends, often have friends will say, now the hotel in the street more and more unpalatable things, want to eat some delicious snacks, get some alley to go, there are always hiding a lot of delicious snacks, but now these alleys in the shop

When eating out with friends, friends often say, now the hotel in the street is more and more disgusting, want to eat some delicious snacks, get some alley, there are always hiding a lot of delicious snacks, but now these alleys are less and fewer shops, walk, close the door closed, can not go down On the contrary, the hotels that are not tasty in the bustling area are always full. Often talked about this, oneself is empathy, do website operation is not so?

The conversion rate is higher also depends on the flow

Now everywhere talk about the conversion rate of the site, to create a high conversion rate site, a lot of enterprises to pursue the website conversion rate, that is the effect, this is the index of the operation of the site, this is to take a shot of things, that the conversion rate is high the boss will be happy, the prize natural Indeed, the conversion rate is a measure of the effectiveness of the site operation of a very important indicator, directly determine the amount of conversion of the site. But don't misunderstand your boss, he wants not only the conversion rate, but also a large number of conversion, is the hand of the money, and although the conversion is very large to a certain extent by the impact of conversion rate, but there is an equally important factor-flow, web site traffic is to ensure that the conversion of a cornerstone. Only by playing well this solid cornerstone, the website can enjoy the complete transformation. Without traffic, what do you take to change the boss?

may be affected by the trend of high conversion rate, many enterprises or personal sites continue to pursue high conversion rate, even spend most of the time to upgrade the conversion rate, the conversion rate, conversion rate, or conversion rate, some conversion rate is very high, ahead of other peers, or keep improving, is to be attached to the conversion rate. But it turns out that there's not much profit, very simple, no flow as long as so many users can be transformed, so when the site experience is not very bad, there is a certain conversion rate, you can stop, slow down your speed, do the ranking, the introduction of large flow, the same can be achieved a large number of conversion. Site rankings are not good, there is not much traffic, but also what high conversion rate.

High conversion rate ≠ high ≠ conversion

Some people may say that the conversion rate is high, the ranking is not high? Do you have the flow? Conversion rate promotion can indeed promote ranking and flow, but this is not proportional to, if you think the conversion rate of high flow, then the results and small alley inside the same shop. Why the alley in the taste of authentic shops will not go on, why the bustling area is not crowded into? Because of the flow, because the people know more, although the conversion rate is not high enough, most of the passing will not go in, but because the flow base is large, as long as the transformation of a small number of customers have a stable.

A very simple example, now most of the training, buy a house, do medical care in a large area of the daily drainage, such as leaflets is the most common, I believe you did not meet less, they rely on a certain conversion rate, and then a large number of publicity to let a large number of people know that the introduction of a large number of traffic. Although the conversion rate is not high, but under the strong flow coverage, the same profit climbed. If the other people do not know your site, the site also no traffic, transform what? The higher the transformation can only be converted so much.

said the conversion rate promotion can indeed promote ranking and flow, and traffic will also promote the conversion rate, when the site has a large number of clicks and traffic import, the corresponding keyword will also be promoted, and can promote the ranking of the page. For a long time has a large number of natural flow of the site, search engines will be given care, unless you do is not natural flow, this is a very intuitive performance. Many large web site conversion rate, user experience may not be good for you, but it is faster than you, ranked good, high weight, to a large extent, because it has a large number of old user groups plus a steady stream of new users to introduce a group, simply said that the flow is big.

Written in the last

Do not be crushed to death by conversion rate, conversion rate is only a data, not the result, and we want to make money this result. Web site conversion is not only affected by the conversion rate, but also by flow. User experience in your site is good, conversion rate can also, the appropriate stop you do conversion rate of speed, to the site to lead the flow, conversion is always required flow, no flow of what to transform? Of course, not only to engage in flow, do not engage in conversion rate, in the drainage process, the site conversion rate of construction also need to be carried out. When the site traffic is good, we only need to do the normal extrapolation, while improving the conversion rate of the site, and when the site can not get a lot of natural flow, we will focus on the introduction of a large number of traffic. In short, do not blindly pursue high conversion rate and give up the flow of construction. These 2 items need to be coordinated, integral, the introduction of flow and conversion rate of Ascension is the fastest way to improve the amount of conversion.

Are you still doing the conversion rate, conversion rate, or conversion rate? Does the conversion still not get much improvement? Stop to look at the site traffic bar, in the high conversion rate at the same time to introduce a lot of traffic, you will find that the conversion will come easier, the site will be more profitable, all this just need you to slow down, think hard.