The conversion rate of e-commerce adult Products website

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Peach Blossom Island has been alone for nearly three months, after leaving the company after a period of time to decide to do a category of adult products site, so Peach Island Mall appeared. In general, the curve is on the rise, but in fact I am extremely dissatisfied with it. Of course, the reason for dissatisfaction is the actual income and the original estimate has a certain gap, the actual conversion rate is extremely unsatisfactory.

Website on-line, after a series of changes, increase or decrease, is officially started. The initial natural flow is naturally not to be thought of, the basic can be ignored. So to have orders in the short term there is a deal, in addition to advertising, it can be said that there is no other way. Therefore, following the footsteps of the industry's predecessors, in the first month to cast a 2500 advertising, the final sales only 2472 yuan. is extremely bleak. The first attack, is a complete defeat, lost.

Then analysis, why do people advertise here can make money, I do not? After a series of analysis, came to the conclusion: first, advertising, although good, but the advertising itself has too many male-class ads, which for me, is a very bad news, because the male-type ads more, Then it is necessary to distract the potential customers from my attention. Second, I do is the text chain ads. And for the adult products industry, to advertise, it is best to do the image type of advertising, because it is more intuitive, more can stir up the evil desires of men! Therefore, this kind of text ads in contrast to the picture ads, again cut a lot. Third, the reason for my website itself. This is the most important and main reason. The home page jump rate is extremely high, the layout is unreasonable, even appear some messy. Home recommended a variety of products do not often change, the theme of the site color even slightly colder. Although it is red, but it does not look very good. Moreover, there is no good to do a variety of promotional activities. There is a saying that good, E-commerce is the actual network marketing, marketing did not do a good job, order volume is not good.

Therefore, in the second month, a series of modifications are made according to the various situations summarized. At the same time advertising also increased efforts. Obviously, the changes made in the second month have a certain improvement on the order volume of the website, although it is still unsatisfactory, but the change is very considerable relative to the first month. But in the end, the findings are still hundreds of. So again to summarize. After analysis, according to the order, the second month should be balanced, even slightly profitable only right, but after careful review found that a few orders did not final deal thus led to a loss. and analysis orders did not deal with the reason, let a person is very helpless. There is because the express company can not send, there are courier companies will be sent to the order, but the customer is not admitted to the order (this situation has only one order, the order is the customer's own call to order, but after the shipment of the past, the customer refused to accept. Not the product is bad, but the customer does not look at the product, directly say not he ordered, to this I feel angry, also helpless), have placed an order, we send the past, call dead or dead, always in the shutdown state, can not contact and send ... various situations. That leads to a loss for the second month.

Of course, the second month of losses there are other reasons, in addition to the above reasons, advertising is still the main reason for the release. Before mainly in the navigation class ads, but navigation relatively, customers are not a few, and a lot of navigation to do false traffic, so there are fewer orders. and health information stations may be more suitable for the adult products industry advertising. Therefore, according to the reasons for the second month, decided to focus on the third month's advertising in the health station. At the same time, as far as possible to avoid orders sent to the local but nowhere to put.

Overall, the conversion rate of the site, the most important, one is the location of advertising, one is the site itself marketing strategy and the site itself to the customer experience how to make, and then one is as far as possible to avoid some fake orders, malicious orders.

The article mentioned the choice of advertising, site marketing strategy and user experience, to avoid malicious orders and other situations, I will be in the next post in detail.

This article from Peach Blossom Island, reprinted please specify http://www.taohdao.com/article-901.html