The conversion rate of the bid promotion is normal.
Source: Internet
Author: User
KeywordsConversion rate bid promotion
Do http://www.aliyun.com/zixun/aggregation/11238.html "> Baidu to promote everyone is very concerned about the conversion rate of the problem, then, how much conversion rate is appropriate? Here first share two very important SEM formulas, these two formulas help you to solve some Baidu promotion data analysis, the data statistics question.
Formula One: Conversion rate = Order quantity/click Quantity. From this formula can be analyzed, conversion rate is determined by two factors, one is Order volume, one is clicks, and these two factors are inversely related. This formula can clearly know what the conversion rate is, but it is impossible to know whether the conversion rate is good or bad. To know the quality of the conversion rate, you have to analyze the second SEM formula.
Formula Two: cpc= PROFIT * conversion rate. From this formula it can be analyzed that the bid for the keyword (CPC) is determined by the profit and conversion rate of the product. Through this formula can plainly know Baidu promotion is to make or lose.
Each data has its own existence value, and interacts with each other, inseparable. Isolating any one of these data will cause the one-sidedness and error of data analysis. These 2 sem formulas, they are also interrelated with each other, analysis of the time to integrate them, conduct a holistic analysis, so that the analysis of data, will reflect to do Baidu to promote optimization results are good or bad.
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